THE OBSERVER
» Saturday, June 19, 2010
1 NEWS
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Open 7 days a week • 3 Arthur Street on Elmira’s downtown corner
Gore Park music series > STORY ON PG.25
VOLUME.....15 ISSUE..........24
SATURDAY, JUNE 19, 2010
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BIA to brand the Elmira experience
Fire dept. substation approved for Breslau
Group to use increased budget to promote small-town living
Steve Kannon
G
Steve Kannon
» KATIE EDMONDS
E
PHOTO
radually introducing fire services in Breslau, Woolwich will spend $264,000 this year to build a temporary substation on Beacon Point Court. The site is located in the Thomasfield Homes subdivision, and will eventually house a full fire station. For now, the operation will function as a subset of the Maryhill fire station. Woolwich council this week approved the work, following a staff report that deemed building more cost-effective than leasing space in the village until a permanent facility is built, likely within five years. The township has pegged the cost of constructing and equipping a Breslau station at $2.8 million. When a new facility is finally in place, the 1,000-square-foot pre-engineered building approved Tuesday night would be converted into a storage facility for the fire department and other township ser-
> SEE BRESLAU ON PG. 02
WEEKEND WEATHER
Mulch
(hemlock.pine.cedar.coloured)
• maintains a more even soil temperature • conserves moisture • controls weeds • protects against erosion • adds organic matter to the soil • adds colour & texture to your garden • simplifies your gardening chores
A COLOURFUL DISPLAY A member of the White Pine Dance group performs for students
at St. Clement School June 15 as part of a unit on First Nations people. The entire student body came down to the gymnasium to watch the presentation of dancing and storytelling.
SATURDAY
Thunder-showers
28°
CREATIVE LANDSCAPE DEPOT
Creative Landscape Depot 1175 King Street, North St. Jacobs, ON N0B 2N0
519.664.0225
SUNDAY
Mainly Sunny
26°
lmira’s downtown business group hopes to spread the word life is sweeter in Elmira as it rebrands itself and, indeed, the entire community. The branding campaign is part of an expanded BIA budget approved this week by Woolwich councillors. Rather than just concentrating on downtown shopping, the organization will instead play up the merits of the entire Elmira “experience,” explained BIA chair Krista McBay in a presentation to council Tuesday night. “Instead of focusing on businesses, we’d focus on marketing the whole town. It is a great place to live. It’s a great place to raise your family and to shop. We want to make sure that people realize what a gem of a town it is.” Under the banner of “life is sweeter in Elmira,” the organization plans to highlight the benefits of authentic small-town living, pointing out available amenities to both existing residents and to nearby residents. “So many people in Kitchener-Waterloo don’t realize how close they are to Elmira. …
Opinion...............10 Business.............13
> SEE BIA ON PG. 09 Living Here..........16 Sports.................22
Entertainment....25 Classifieds.........26
mulch is just mulch... until you get Creative