Observer 2019 Media Kit

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2019 MEDIA KIT

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THE OBSERVER

20-B Arthur St. N. Elmira, ON N3B 1Z9 43.6009337, -80.5567690

PHONE & FAX

ONLINE

Phone: 519.669.5790 Fax: 519.669.5753 Toll Free: 1.888.966.5942

ads@woolwichobserver.com https://observerxtra.com Twitter: @woolwichnews

DISPLAY ADVERTISING RATES

All prices + HST

Sixteenth Page Ad

$89 per insertion

+$75

2 col 3.3”w X 2.4”h

10% $80.10 15% $75.65 20% $71.20

Eighth Page Ad

$173 per insertion

+$100

2 col 3.3”w X 5”h 3 col 5.0375”w X 3.3”h 4 col 6.78”w X 2.4”h

+$100

6 col 10.25”w X 2.25”h

+$150

2 col 3.3”w X 10.25”h 3 col 5.0375”w X 6.8”h 4 col 6.78”w X 5”h 6 col 10.25”w X 3.3”h

10% $155.70 15% $147.05 20% $138.40

Banner Ad

$211 per insertion

10% $190.80 15% $180.20 20% $169.60

Quarter Page Ad

$325 per insertion

10% $292.50 15% $276.25 20% $260.00

10% Min. 7 ads | 15% Min. 15 ads | 20% Min. 20 ads | 12% Recognized not-for-profit

= Volume Discount

= Add Full Colour

= Artwork Specs

Third Page Ad

$424 per insertion

+$150

2 col 3.3”w X 13.75”h 3 col 5.0375”w X 9.15”h 4 col 6.78”w X 6.8”h 6 col 10.25”w X 4.4”h

+$185

3 col 5.0375”w X 13.75”h 4 col 6.78”w X 10.3”h 6 col 10.25”w X 6.8”h

+$225

4 col 6.78”w X 13.75”h 6 col 10.25”w X 9.15”h

+$300

6 col 10.25”w X 13.75”h

10% $381.60 15% $360.40 20% $339.20

Half Page Ad

$558 per insertion

10% $502.20 15% $474.30 20% $446.40

Two-Third Page Ad

$809 per insertion

10% $728.10 15% $687.65 20% $647.20

Full Page Ad

$1055 per insertion

10% $949.50 15% $896.75 20% $844.00 Volume Discount Policy | Based on a minimum ad booking within a 12 month timeframe from the date of first ad booking. Discounts are not automatic and are subject to approval and terms. Volume rate based on percentage of regularly priced advertising. Rates are subject to change without notice. Some advertising is not eligible for discounts.

PREMIUM ADVERTISING RATES

All prices + HST

Front Cover Banner

$412 per insertion

Full-Colour Included in Premium Ad pricing

6 col 10.25”w X 2.25”h

Full-Colour Included in Premium Ad pricing

6 col 10.25”w X 1.25”h

Black & White Availability only

6 col 10.25”w X 2.25”h

No Volume Discount

Masthead Banner

$375 per insertion

No Volume Discount

Page 3 Banner

$250 per insertion

No Volume Discount

Double Truck Centre Spread

$2300

Full-Colour Included in Premium Ad pricing

per insertion

No Volume Discount

12 col 21.25”w X 13.75”h

= Premium Ad Space Booking is First Come, First Serve. Book Early.

FEATURE ADVERTISING RATES Sixteenth

Eighth

FEATURE

$120 $210 per insertion

per insertion

2.18”w X 2.46”h

4.65”w X 2.46”h

Quarter

All prices + HST

FEATURE HALF

FULL

Half

QUARTER

$368 $575 per insertion

per insertion

4.65”w X 5.2”h

9.6”w X 5.2”h

EIGHTH

Seasonal Features: • Home & Garden • Wedding • Kid’s Activities • BBQ Season • Car Care • Valentine’s Day • Mother’s Day

Full Page Feature

$1070 per insertion

9.6”w X 10.7”h

16TH

Full-Colour Included in Special Feature pricing

• Emergency Preparedness • Financial • Holiday Gift Ideas • Sidewalk Sales • Wellesley Home Show

SPONSORSHIP ADVERTISING RATESAll prices + HST Single

Double

$60 $95 per insertion 23”w X 1.4”h

per insertion 2.3”w X 3”h

Ad Features, Pages, Sections • Blood Donor Clinics • Volunteer Week • Canada Day • Terry Fox Run • Santa Claus Parade • Don’t Drink & Drive

DIGITAL ADVERTISING https://observerxtra.com You’re want your brand online in a trusted medium with local flavour. The Observer can enhance your print messages online. Ask us how you can advertise in Independent Community Newspapers across Ontario.

• Farm Safety • Bicycle Safety • Back-to-school Safety • Fire Prevention Week • Remembrance Day

Winner of 2018 Canadian New Hub. Inline Rectangle

Half Page

$50

$90

per month

per month

300px x 250px

300px x 600px

Teviotdale Palmerston

COVERAGE

Press Run = 16,000 | Publishing Day = Thursday

Booking Deadline:

Listowel

C D

Drayton Alma

2 weeks prior to delivery

$

Fergus Elora

The Observer is delivered to homes in our distribution area. In addition, more than 45 locations including honour boxes and premium racks, distribute approximately 2,700 Observer’s every week.

Millbank

Dorking Floradale

86

Wallenstein

S

Elmira West Montrose

Linwood

Milverton

Hawkesville

Winterbourne

85

St. Jacobs

Crosshill

S

Ariss

Conestogo

Guelph

Maryhill

St. Clements Heidelberg

Bloomingdale 85

Wellesley

7

Waterloo

Inserts

$65 Stratford

per thousand inserts • No discounts • Minimum 1 complete zone must be booked.

• First insert/flyer booking must be prepaid • Insert/Flyer must be booked with Sales Rep prior to shipping to our distribution centre.

Breslau

7 St. Agatha

8

Kitchener

8

Region of Waterloo 24 International Airport

401

New Hamburg

Cambridge

ALL ZONES Complete home delivery distribution

Flyers Required: 15,700* * Minimum 5,000 flyers booking required

Founded in 1996, The Observer continues to be the leader in readership with the largest distributed publication in Woolwich & Wellesley Townships.

A minimum two weeks advance booking is required. Inserts/flyers must be delivered to our distribution centre — the centre’s address will be provided upon booking. Inserts/flyers delivered to our office will be assessed an extra minimum charge of $50. Insert/flyer dimensions of delivered product must not exceed 9”x12” in size. Inserts/flyers that require folding will be subject to a $45/1000 charge and risk non-delivery of product. All inserts/flyers are pre-inserted into a package that is delivered within our market coverage area Thursdays and Fridays.

Book your Insert / Flyer with Donna Rudy at 519.669.5790 ext104

$

CLASSIFIED ADVERTISING RATES Commercial Display Ad

Real Estate Open Line Rate

Auctions Open Line Rate

All prices + HST Commercial Word Ad

$1.10 $0.74 $0.78 $16 per agate line (14 agates per inch)

per agate line (6 columns)

per agate line (8 columns)

per 20 words • Extra words 30¢ ea.

Service Directory Advertising Single

Double

Triple

Quadruple

$28

$45

$60

$90

per insertion *

per insertion *

per insertion *

2 col 2.375”w X 2.3”h

3 col 3.6875”w X 2.3”h

4 col 5”w X 2.3”h

per insertion * 1 col 1.0625”w X 2.3”h

* Service Directory Policy | A minimum booking of 4 consecutive weeks required. All Service Directory ads are run TFN (‘til further notice). By placing ad, the advertiser agrees to call to cancel ad run with sales representative. Ads are black and white only and no other discounts apply.

DIGITAL AD DELIVERY Digital Ad Submission Policy The Observer considers ads sent in a digital format approved as is.

Once submitted the Observer is not responsible for errors arising from such ads. The Observer will attempt to fix issues with ads including font substitutions, spot-colour/pantone conversion to CMYK and other issues that may arise, however it is the customer’s responsibility to provide digital files that will print as intended.

We are here to help you create great ad messages.

If you have issues with files, need graphics, fonts or design assistance, call our design department.

Digital Formats

Sending Large Files We prefer the highest quality images and artwork to work with to insure your ads reproduce at their finest. Send up to 10GB files quickly and securely by visiting this web address:

The Observer is fully licensed on the Adobe Creative Cloud Suite of software. Please insure your files are compatible.

Digital Artwork Considerations • Printed at 100 line screen • Halftone images: 200 res.

• Lineart images: 600 dpi • Images in .tif or .jpg format Low-resolution web images or poor-quality images that are submitted with artwork will be replaced with a suitable graphic.

https://spaces.hightail.com/uplink/observer

Newspaper Column Widths 6 Columns | Standard Sections

1 col 1.57”w 2 col 3.3”w 3 col 5.0375”w 4 col 6.78”w 5 col 8.5”w 6 col 10.25”w

8 Columns | Classifieds

1 col 1.176”w 2 col 2.472”w 3 col 3.769”w 4 col 5.065”w 5 col 6.361”w 6 col 7.656”w 7 col 8.953”w 8 col 10.25”w

= Classified Ad Deadline: Wednesdays by 10:00 a.m.

LET’S TALK.

The Observer Management Team Design / Technical

Billing / Admin Publisher:

Print / Web Manager

519-669-5790 EXT 107

519-669-5790 EXT 105

JOE MERLIHAN

PAT MERLIHAN

jmerlihan@woolwichobserver.com

Advertising Sales

pmerlihan@woolwichobserver.com

Editorial Department

Sales Manager:

Editor:

519-669-5790 EXT 104

519-669-5790 EXT 103

DONNA RUDY

STEVE KANNON

drudy@woolwichobserver.com

skannon@woolwichobserver.com

ADVERTISING TERMS / POLICIES Billing Terms & Conditions

Observer Ad Policies

• All Invoice | Statements are payable without exception in 30 days.

• Any discrepancies on the Invoice | Statement must be reported within 10 days of receipt.

• Overdue accounts are subject to a 2% per month interest charge.

• Accounts over 90 days shall be referred to collections and then to litigation. Delinquent or overdue accounts will be reported to credit agencies. Advertiser will be responsible for all legal costs associated with collections or litigation.

• Non-payment of accounts will result in advertising being cancelled and all future credit terms revoked.

• Cheques rendered NSF shall be subject to a $50.00 administrative charge added to your account.

• Term agreements will be enforced regardless of whether the customer chooses to cancel the run prior to completion.

• All advertising is accepted subject to the Publisher’s discretion at all times.

• Advertiser assumes responsibility for unauthorized use of name, photograph, image, device, or word protected by copyright or registered trademark.

• Any design, artwork or typesetting supplied by The Observer is copyright The Observer for the exclusive use by the Publisher. Any other use not authorized in writing is an infringement of copyright and subject to a minimum $75 per item production charge.

• Any notice of cancellation must be sent in writing, and received by the Publisher prior to closing date.

• The Publisher will not be responsible for damages arising out of errors in advertisements beyond the amount paid for the space occupied by that portion of the advertisement in which the error occured.

• Tearsheets are available online by downloading Pdf edition located at: observerxtra.com/archives BILL PAYMENT OPTIONS Invoice | Statements may be paid by cheque, cash, credit card or debit.

Please reference your account # in the memo area of cheques or when making a payment by credit card over the phone. Visa, MasterCard and Debit only.

MAILING ADDRESS THE OBSERVER 20-B Arthur Street North Elmira, Ontario, Canada N3B 1Z9 BILLING INQUIRIES Phone: 519.669.5790 ext 107 TollFree: 1.888.966.5942 billing@woolwichobserver.com

• There shall be no liability for non-insertion or late publication for any advertisement beyond the amount paid for such advertisement.

ADVERTISING PROOFS All advertising prices include design, 2 ad proof(s) if required and the area occupied. Ads will be proofed by either fax or email.

Please inform your sales representative how you would prefer receiving ad proofs.

Once an ad proof has been supplied to the advertising client, unless otherwise notified by client, the advertisement is considered approved. Once approved and published, advertiser assumes all responsibility for errors or damages arising from errors.