FRESHERS
MEDIA GUIDE
BROOKES UNION
Want to reach in excess of 5,500 new Oxford Brookes students?
With a combined spending power of £15 billion and an average individual spend of £6,500 per year, students form a highly lucrative market.
2015 The All New Brookes Freshers Fair: Please see the inside front cover for details.
FRESHERS Living away from home, students are deciding which brands to buy, use and trust for the first time. That’s why attracting them to your product or service has huge potential for generating long-term brand loyalty. It’s also why they’re the most profitable group in the 18 to 24 age bracket. Our range of advertising options gives you the opportunity to reach our students directly, in a format that suits you.
BROOKES FRESHERS FAIR IS CHANGING… This September the Brookes Union Freshers Fair will be relocating to the busy Gipsy Lane Campus. Students will no longer attend the Fair on two different days - the Fair will now take place on one day only, with all students attending on this day. The Fair will take place in and around the award winning new John Henry Brookes building.
WHAT THIS MEANS FOR YOU This means that you will have access to the same numbers of students, but will now only have to staff your stall for one day instead of two. Please see page 4 for details on stalls at the Fair. 2
To book call: 01865 484 613 or email: mstorey@brookes.ac.uk
PRE-ARRIVALS MAILER
FRESHERS WELCOME PACK
Do you want new students and their parents to think about your product or service before they arrive at Oxford Brookes?
Do you want your communication to be amongst the first information a new student sees?
Do you have a product or service which a student’s parents might want to buy for their child?
Do you want your branded item to be one of the first things a new student uses (and continues to use throughout the academic year)?
At the end of August, three weeks before term starts, we send useful information to our 5,500 new students. Place your leaflet, flyer or letter in this mailer and be sure that your communication will reach our students at a time when they are planning for their student life and the year ahead.
COST £795 Inserts need to be delivered to us preferably by the end of July. Please see 5.1, 5.2, 5.3 and 5.4 of our Terms and Conditions (at the back of this pack) for our delivery address and specifications about size and weight.
This option is subject to the approval of Oxford Brookes University.
How about being the first takeaway menu on a new student’s kitchen notice board or having your logo and contact details on a student’s mug or tea-towel? This year Brookes Union is producing 4,000 (or more) welcome packs for the new intake of students. These packs will contain essential items – a tea-towel for example - which can be used immediately by the students to help them settle in. Also included, will be our famous Welcome to Oxford Guide. This A5 booklet will contain friendly useful information about Oxford – what to do and where to go. Each pack will be left on a new student’s bed, ready for them to open when they arrive.
There are four main Welcome Pack options: 1. A full colour advert or advertorial in the Welcome to Oxford Guide. This is an excellent opportunity for your business/organisation to be featured in a publication that remains with students as a point of reference throughout their first year. 2. An insert into the Welcome Pack. Menus, Special Offers, Vouchers, a branded item of use**. 3. Exclusive sponsorship of the tea-towel to be co-branded with Brookes Union. Price TBC. (Please contact us for details). 4. Sponsorship of the Pack. Place your logo or advert on the external packaging of the pack. Maximum size TBC. (Please contact us for details). **Branded item to be agreed with Brookes Union prior to booking.
COST Advertorial Page (A5 portrait)
£395
Full Page (A5 portrait)
£325
Half Page (A6 landscape)
£195
Quarter Page (A7 portrait)
£110
Inserts (4,000 or more)
£795
We may accept less if you are inserting an item of particular use and value to the students. Pack Sponsorship (exclusive)
£795
To book call: 01865 484 613 or email: mstorey@brookes.ac.uk
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FRESHERS FAIR STALL
BROOKES UNION COTTON SHOPPER “GOODY” BAG INSERTS
Do you want to market your products and services to our student body at the earliest opportunity?
We will be giving away 4,500 of our own branded cotton shopper bags at the Fair. If you can’t attend the Fair, you can have an item inserted into our bags. Why not encourage students to use your service by inserting a “money off” or “free stuff” voucher, or keep students aware of your brand regularly by inserting an item of use like a branded reusable water bottle, a branded pen, a branded travel mug or some branded playing cards?
Do you want to influence student purchasing habits at the very outset of their university life? Our Freshers Fair comprises of more than 100 stalls and is attended by around 7,000 students. With new students making lifestyle and brand choices that will remain with them throughout their time at Oxford Brookes and later into adult life, this is a crucial time to raise awareness of your company. Book a stall to encourage lasting brand loyalty and get a head start on your competitors.
UPGRADE YOUR PLATINUM/ GOLD STALL
COST Platinum (High Visibility Outdoors: 3m x 3m): £1,300*
Students must visit your stall to win big
Gold (High Visibility Indoors): £1,000*
£850* Charity (Normal Visibility): £200 Platinum or Gold stall upgrade: £200
Cost £200
Silver (Normal Visibility):
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*5% discount will be given if payment for either Regular or High Vis 2 day stalls is received before the end of July
To book call: 01865 484 613 or email: mstorey@brookes.ac.uk
COST £495
GOODY BAG ITEMS FOR FRESHERS STARTING IN SEMESTER 2
FRESHERS All booking for fresher stalls must be received by 31st August and paid for by 7th September. Later bookings will be accommodated only if possible.
Oxford Brookes has between 500 and 1000 new students who start at the beginning of Semester 2. We will be welcoming them and presenting them each with a goody bag. Why not insert a branded highlighter, mug, tea towel or pen into our goody bags so that they can be reminded of your product or service throughout the rest of their time at Brookes...
COST Leaflet:
£150
Usable branded item: £100** **50% discount for those who have participated in the September Freshers Fair
To book call: 01865 484 613 or email: mstorey@brookes.ac.uk
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TERMS AND CONDITIONS
FRESHERS SPONSORSHIP (EXCLUSIVE) Freshers Week at Oxford Brookes is one of our busiest times of the year, and one of the highlights of the students’ calendar. We can offer an exclusive sponsorship package guaranteeing you maximum coverage when it matters the most. Freshers Sponsorship Includes: • Logo on all Freshers promotional material including front page of Welcome to Oxford Guide, Freshers Fair posters & flyers and Freshers student staff t-shirts • Vinyl banner placed outside the Freshers Marquee for the entire Freshers Week (banner to be provided by company at own expense) • 2 day High Visibility Freshers Fair stall • Leaflet/item insert in the Freshers Welcome Pack • Full page advert in the Welcome to Oxford Guide • ‘As sponsored by’ and your logo on all Pre-Arrivals Mailer envelopes going to students in their family homes
COST £3,950 6
To book call: 01865 484 613 or email: mstorey@brookes.ac.uk
Please read the terms & conditions before you complete the booking form GENERAL 1.1 We reserve the right to refuse distribution of any material or to support any activity that we deem to be unsuitable. This includes, but is not limited to material that contravenes our Equal Opportunities policy, which is available on request. Our decision is final. 1.2 If you are unsure about the suitability of your promotion or any material, please send a copy of the material or an outline of the promotion to: Molly Storey, Brookes Union, John Henry Brookes Building, Gipsy Lane, Headington Campus, Oxford OX3 0BP. 1.3 If you have booked advertising and your material is deemed unsuitable for distribution, no refunds will be given. 1.4 Clients may only promote their own products or services. If a client promotes a third party, we reserve the right to terminate their activity in accordance with our cancellation policy as outlined in 3.2.
STUDENT CALENDAR ADVERT (EXCLUSIVE) To be confirmed on a yearly basis. Colour Advert (Size tbc)
COST £950
1.5 Brookes Union take no responsibility for the content of any advertisements or promotions, and will not be held liable for any transactions that may be completed as a result of the promotion or advertisement at Brookes Union. PAYMENT 2.1 New companies are required to make payment upfront. Once an account has been established, future orders will be invoiced within 30 days of the activity taking place. 2.2 All Freshers orders must be paid by the end of the first week in September. 2.3 Payments should be made payable to The SU.com Trading Ltd. CANCELLATION 3.1 All cancellations must be in writing to: Molly Storey, Brookes Union, John Henry Brookes Building, Gipsy Lane, Headington Campus, Oxford OX3 0BP.
3.2 Where a cancellation is made more than 60 days prior to the publication or event date, there will be no charge. Where a cancellation is made more than 45 days prior to the publication or event date, 50% of the agreed fee will be payable.
FRESHERS FAIR 7.1 Exhibitors may only promote their own products or services. Any stall holder found promoting a third party will be asked to leave and be escorted from the premises if required.
Where a cancellation is made more than 30 days prior to the publication or event date, 75% of the agreed fee will be payable.
7.2 Exhibitors must only promote products and services from the immediate vicinity of their stall. Anyone seen distributing promotional material or collecting data elsewhere on the premises will be asked to leave.
INDEMNITY 9.1 You shall indemnify us against all loss, actions, costs, claims, demands, expenses and liabilities whatsoever which we may incur either at common law or by statute in respect of personal injury to or death of any person or in respect of any loss or destruction of damage to property (other than as a result of any default or neglect of ourselves or of any person for whom we are responsible) which shall have occurred in connection with any work executed by you under this contract.
7.3 Exhibitors are responsible for the security and safety of their property. Brookes Union cannot be held responsible for damage or theft unless caused by gross negligence on the part of the Brookes Union. Any equipment or product stored overnight at Brookes Union is at the entire risk of the exhibitor.
SIGNATORY 10.1 Where a signatory does not have the necessary authority to make purchase orders and has signed this order, Brookes Union reserves the right to pursue any claim for outstanding monies from the signatory themselves.
7.4 Any damage caused by an exhibitor to backing boards, walls, ceiling or flooring including any cleaning costs, will be recharged.
ADVERTS & ADVERTISING 11.1 Brookes Union reserves the right to refuse any unsuitable copy.
7.5 All aspects of an exhibitors stall, including the promotional material and staff, must comply with Brookes Union’s Equal Opportunities policy.
11.2 Brookes Union does not accept responsibility for any loss or damage resulting from error, late publication, non publication, or failure of any cause.
7.6 We can accommodate one parking space per commercial rate booking. You may use our loading bay to unload materials, but you must take your vehicle off the premises afterwards if you don’t have an allocated parking space for it.
11.3 Photographs, artwork etc. can be returned if requested. However, Brookes Union does not accept any responsibility for loss or damage, and is not an insurer for such articles.
Where a cancellation is made less than 30 days prior to the publication or event date, 100% of the agreed fee will be payable. LIABILITY 4.1 In the event that for any reason Brookes Union shall cancel all or any part of a publication, or be unable to perform their obligation under this agreement, the liability of Brookes Union shall be limited to the refund of any payments made by the exhibitor to the students’ Union under this agreement. 4.2 Brookes Union shall accept no liability with regards to attendance figures to any event. FRESHERS PRE-ARRIVALS MAILER 5.1 Due to the fact that we use the University’s mailing list, all mailings will be subject to the approval of Oxford Brookes University. FRESHERS WELCOME PACK 6.1 Brookes Union take no responsibility for any inserts, leaflets and/or posters. You accept full responsibility for the quality and safety of any product we insert into our Welcome Packs on your behalf. 6.2 Maximum size and weight per leaflet insert into our Freshers Welcome Pack is A5 for and 30g. 6.3 Freshers Welcome Pack inserts must be delivered to us by 10th August. 6.4 Please ensure that any inserts sent to Brookes Union are clearly marked for the attention of Tom Killick, Communications Manager, and sent to the following address: Tom Killick, Communications Manager, Brookes Union, John Henry Brookes Building, Gipsy Lane, Headington Campus, Oxford OX3 0BP. Brookes Union cannot accept responsibility for the loss or delay of any delivery that is not clearly marked. 100% of the invoice amount will still be chargeable if inserts are not included due to a delay caused by an incorrectly addressed delivery.
7.7 For environmental reasons, exhibitors are not permitted to distribute plastic bags at the Fair. ARTWORK 8.1 If you are supplying your own artwork you can send it to us in digital format by post, email su.marketing@brookes.ac.uk, or in person. Artwork for print should be print resolution (300ppi), CMYK, fonts outlined, and submitted as pdf, jpeg or tif. Allow 3mm bleed and add trim marks if possible. 8.2 Artwork for web or email should be screen resolution (72ppi), optimised for the web, and saved as png, jpeg or gif. Website artwork should be supplied with a URL for the web ad to link through to.
11.4 Advertisers must warrant that the information in their entry(ies) is accurate and not a breach of the Trade Descriptions Act (1968) or any subsequent Acts. Brookes Union does not take any responsibility for inaccurate or misleading information. 11.5 Corrections, changes and amendments must always be confirmed in writing. DATA PROTECTION 12.1 Any company that collects data whilst promoting at Brookes Union must be compliant under the Data Protection Act 1998. LAW 13.1 This contract shall be subject to English law and the jurisdiction of the English Courts.
To book call: 01865 484 613 or email: mstorey@brookes.ac.uk
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Welcome to Oxford Guide Advert – A 6 Landscape Welcome to Oxford Guide Advert – A7 Portrait Sponsorship of mug or tea towel Brookes Union Cotton Shopper “Goody” Bag Inserts
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Exclusive Calendar Advert
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By signing this form I accept the Terms & Conditions as detailed on page 7.
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We can accommodate one parking space per booking. You may use our loading bay to unload your materials, but you must take your vehicle off the premises after unloading, if you don’t have a valid parking permit for it. Each stall holder will be issued with one parking permit (if requested) before the fair. This must be presented to the security guard at the Fair entrance.
Please Note: Our stalls comprise of one trestle table (approx. 150 x 80cm), two chairs and, if requested, one backing board (approx. 2m high x 1m wide). If you wish to bring your own backing board, please check that it will fit into this space. If you have any concerns about this please contact us.
Tel: 01865 484 613 / 484 736
Fax: 01865 484799
Email: su.sales@brookes.ac.uk
Communications Department, Brookes Union, John Henry Brookes Building, Gipsy Lane, Headington Campus, Oxford OX3 0BP
Please return this form to:
Brookes Union Cotton Shopper “Goody” Bag Insert
Please find enclosed a cheque made payable to The SU.com Trading Ltd. Please invoice us, our official purchase order number/code is
Fax
Telephone
Postcode
Address
Company Name
Contact Name
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Sponsorship
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Freshers Starting in Semester 2 (End of January / beginning of February)
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Freshers Sponsorship
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Parking Space
Parking Space
Parking Space
Parking Space
Welcome to Oxford Guide Advert – A5 Portrait
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Welcome to Oxford Guide – A5 Advertorial
Freshers Welcome Box
Backing Board
Freshers Fair Stalls – Charity Rate
Backing Board
Freshers Fair Stalls – Silver (Normal-Visibility, Indoors)
Backing Board
Freshers Fair Stalls – Gold (High-Visibility, Indoors)
Backing Board
Freshers Fair Stalls – Platinum (High-Visibility, Outside)
Before completing this booking form, please read the Terms & Conditions on page 3. Please note, all prices within this Media Pack are EXCLUSIVE OF VAT.
BOOKING FORM