10 strategies to help you repurpose your best content

10 Strategies to Help You Repurpose Your Best Content

Kevin Ocasio

10 Strategies to Help You Repurpose Your Best Content Digital marketers who are serious with scaling their business fast are always looking for ways to get the best content out.

Repurposing content means to leverage other ways to utilize an existing piece of content. To repurpose content is to recycle it; to breathe new life into it.

They know how important content marketing is. It doesn’t only improve your SEO through better visibility and traffic; it also helps establish trust and authority with your audience.

For example, one smart way to repurpose your blog post is to turn it into an infographic. This definitely takes less time and effort than writing a new blog post.

But here’s the thing: If you’ve been publishing content for so long, I’m sure that at one point, you felt that publishing a unique piece of content regularly isn’t enough.

Plus, you’ll be able to grab the attention of visual learners. You can also share that infographic on Pinterest and Instagram to drive website traffic.

More specifically, you’re thinking of ways to get the most out of every piece of content without having to spend a ton of time and effort on creation.

Is there a way to keep all the blog posts you’ve written relevant for years? What’s the strategy to maximize the life of your content?

The answer is repurposing content.

What Does Repurposing Content Mean?

A single infographic out of an existing blog post gives you a ton of possibilities.

Why Repurpose Content?

Are there great repurposing content?

advantages

to

1. Target a new audience No matter how you try your best to create written content, some people won’t just bother to read it. You don’t need to be everything to everyone.

10 Strategies to Help You Repurpose Your Best Content

10 Strategies to Help You Repurpose Your Best Content There are audiences who prefer visuals over text. Some enjoy videos more. This is why when you repurpose content, you redeem blog posts that haven’t gotten a lot of traction.

People on the internet love sharing the things they take interest in. The more you explore unique ways to reuse your blog posts, the higher the chances of grabbing everyone’s attention.

Imagine avid readers and visual enthusiasts passionately sharing your content in the format that they like.

3. Achieve unmet goals You can achieve other goals you haven’t met through your existing pieces of content. Just because a video of yourself, podcast episode, or ebook hasn’t helped you meet your goals doesn’t mean the content is useless.

A different content format will certainly help you increase your site traffic, get more email subscribers, and drive more sales.

How To Repurpose Content (10 Brilliant Ways) 1. Turn blog posts into an ebook 2. Turn blog posts into SlideShare presentations 3. Turn blog posts into infographics 4. Turn blog posts into a free email course 5. Turn blog posts into tutorial videos 6. Use parts of your blog posts to answer Quora questions 7. Turn blog posts into podcasts 8. Get questions from your support team and turn them into blog posts 9. Use a series of blog posts for your webinar 10. Turn statistics into a Twitter post Let’s explore each method…

Turn posts into an ebook Got plenty of blog posts sitting around for months or years? Whether they’ve gotten eyeballs and engagement or not, they deserve to be compiled into an ebook.

10 Strategies to Help You Repurpose Your Best Content

10 Strategies to Help You Repurpose Your Best Content It’s simple. All you need to do is choose which among your blog posts belong to the same category. Dedicate each longform post to one chapter or combine two shorter posts.

You can hire someone from Fiverr to create a great infographic for you or doit-yourself. Canva is an infographic maker. The tool has ready-made templates that you can simply edit.

PicMonkey is an awesome tool to use to create your ebook cover.

Turn blog posts into a free email course

SlideShare is a place where you’ll find a vast selection of slideshow presentations. Here, you will be able to showcase your content in a different way. Expect that your audiences are visual learners.

If you’re thinking of offering an email course to hook your new subscribers and perhaps lead them into a sale, use your blog posts to create a series of emails.

Create a SlideShare presentation by taking your best blog post and entering the most important details into PowerPoint. Save your PowerPoint and simply upload it.

Turn blog posts infographics

into

Infographics are a popular and much better way to present a blog post with a lot of facts and figures. Most infographics are from data-filled blog posts (trends, statistics).

An email course is an autoresponder series. This is one way to build trust with your audience in a non-intrusive and personal way.

I create my autoresponder using AWeber. It’s very easy with their helpful tutorials.

Turn blog posts tutorial videos

into

Do you have a how-to blog post that’s too technical or complicated to firsttime learners? Create tutorial videos out of those posts and upload them on YouTube.

10 Strategies to Help You Repurpose Your Best Content

10 Strategies to Help You Repurpose Your Best Content Tutorial videos are great because you’re able to demonstrate a skill or knowledge with precision. You can also record your screen, showing the steps on your blog post while you explain further in the background.

Use parts of your blog posts to answer Quora questions Quora is a powerful, effective trafficdriving machine. It’s a Q&A community where you can engage by answering people’s questions.

The trick to drive traffic using Quora is to find a really popular question to answer. I recommend that you answer the most recent questions as they get more attention.

Turn blog podcasts

posts

into

Of course, you shouldn’t just grab the best posts and read them out loud while you record. Remember to keep important details and eliminate unnecessary ones.

Figure out if your blog posts sound like human when read.

Get questions from your support team and turn them into blog posts Enlist the participation of your support or customer service team when repurposing content.

Instead of simply improving customer service based on customer questions, you can take those questions. Turn each question into a detailed, compelling blog post.

Use a series of blog posts for your webinar Grow your email list by offering webinar presentations. Webinar seminars are great for new audiences who want to learn more about your expertise, products, or services.

To address objections about your product or service, grab facts and points from your blog posts to support your claim.

Turn statistics Twitter post

10 Strategies to Help You Repurpose Your Best Content

into

a

10 Strategies to Help You Repurpose Your Best Content This simple strategy surprises people and grabs their attention on Twitter. If you have a post that has a really interesting statistic in it, go ahead and Tweet it. Then provide a link to your blog post.

You can take the extra step by making your Tweet visually compelling. Use a photo editing tool to create an image with your fact in it.

Wrap Up I know how rewarding it can be to be able to publish something you want to share with your audience.

However, remember that not everything you publish gets traction. This is absolutely normal.

Content repurposing gives an existing masterpiece the chance to get more attention and results for you.

R e m e m b e r : Dierent strokes for different folks.

10 Strategies to Help You Repurpose Your Best Content