How to Build a Successful Sales Page to Promote Your Product
Kevin Ocasio
How to Build a Successful Sales Page to Promote Your Product No matter what you’re selling, you need an effective sales page. This standalone page is speci cally designed to promote a single product. Its main goal is to drive sales. A successful sales page should be able to address people’s objections so they will feel more comfortable to buy. It doesn't matter how great your o er is because if your sales page sucks, you won't be getting any conversions.Click To Tweet The problem is, most online business owners basically have very little to no experience in creating a sales page. Great news, you’re not the only one. While people can design it any way they like, there are a few critical elements that are common to high converting sales pages. So go ahead and customize your sales page depending on how you think you should present your product. Just make sure that you don’t miss these important ingredients. Keep reading to find out.
1. Strong headline As the rst and most important ingredient of your copy, your headline should be able to entice people to want to read more. Design your headline in a way that it stands out from the rest of the copy. Make the text bold. Use a color that is in contrast with the background.
How to Build a Successful Sales Page to Promote Your Product
How to Build a Successful Sales Page to Promote Your Product In the headline, clearly state the bene t that people will be getting if they stick around and read further. John Lee Dumas has created an amazing journal which he calls The Freedom Journal. On his sales page, his headline and subheadline reveal the exact product and its benefit to people’s lives.
2. Social proof The biggest challenge you’ll encounter is giving potential customers reasons to believe in your product. And one way to get past people’s uncertainties is by showing them that many others love your product. Social proof is so powerful because it increases your credibility amidst suspicion. It capitalizes on the fact that individuals follow the majority.
Using the same example above, John Lee Dumas features the exact number of copies that people have bought. Other great forms of social proof are user reviews and ratings. To get these from your customers, use a plugin called WP Review Pro.
3. Powerful visuals How to Build a Successful Sales Page to Promote Your Product
How to Build a Successful Sales Page to Promote Your Product A video or an image gives people a sneak peek of your product. If you choose to feature a video, you can tell a story of how your product came to be and how people’s lives would improve if they use it. Images are also a wonderful way to show how customers will be able to use your product. On John Lee Dumas’ sales page, he uses images of random sections of his journal all throughout to give people a look and feel of it. You could even imagine yourself using the journal. Je Goins also does a great job of using an image in his sales copy to promote his book, Real Artists Don’t Starve.
4. Call-to-action Add a call-to-action button to your sales page so people can get instant access to your product after clicking on it. The color , copy , and position of your CTA button affect your conversions.
A. Color When it comes to the button color, make sure that it contrasts the background of the page. For example, if your background is blue, a good button color would be orange. Use the color wheel as a guide.
B. Button Copy Use a first person approach in the copy of your call-to-action button.
How to Build a Successful Sales Page to Promote Your Product
How to Build a Successful Sales Page to Promote Your Product For example, instead of a button that says, “Get your ebook now,” a more effective button copy would be “Get my ebook now.”
Me, My, or I, are powerful words because they put your customer as the main focus. People will be able to visualize themselves actually buying your product.
C. Position You need to place your CTA button above-the-fold and throughout your sales page. Why? Well, not all your buyers are the same. There are customers who already know much about your product and have visited your sales page to make a purchase. On the other hand, there are customers who you need to “sell more” to .
On Dumas’ sales page, he adds two buy buttons. One button (Order The Freedom Journal) goes underneath the summary of his product.
How to Build a Successful Sales Page to Promote Your Product
How to Build a Successful Sales Page to Promote Your Product The other button (Buy Now) sticks throughout the page even if you scroll down to read more. You will also nd two more buy buttons in his copy, with each buy button positioned after a couple of details about his product.
5. Copy Write your page in a way that highlights the bene ts of your product and is very easy to read. You wouldn’t want your readers to get lost in a confusing sales copy and not taking action afterward. To simplify the reading process , follow these tips: Use bullet points Add supporting images or videos Use subheadings Use bolded text for important points Should you write a short form or long form sales copy? Longer sales copies are better suited for products that are expensive and complicated.Click To Tweet However, with a long form sales page, add your CTA button early on and to subsections of the page.
Getting Started Now that you know the essential parts of a successful sales page, you can start creating yours. Here are two tools you can use:
How to Build a Successful Sales Page to Promote Your Product
How to Build a Successful Sales Page to Promote Your Product Click Funnels Click funnels is a tool that allows you to easily put up a sales page without the help of a designer or programmer. All you need to do is add the necessary elements in a few clicks. What’s more, Click funnels has its own hosting, email autoresponder, and other features.
Leadpages
Leadpages is another great option if you already have a website and are planning to put up your page on the same site. With Leadpages, you’ll also be able to do split testing to check the likelihood of your sales copy to convert.
Over to You I hope that you have found this blog post helpful. Feel free to share it with your friends.
How to Build a Successful Sales Page to Promote Your Product
How to Build a Successful Sales Page to Promote Your Product What other tips can you suggest that will help optimize a sales page? Do you know of other tools aside from Click funnels and Leadpages? Leave your comment below!
How to Build a Successful Sales Page to Promote Your Product