How to Send Better Emails: Helpful Tips and Strategies
Kevin Ocasio
How to Send Better Emails: Helpful Tips and Strategies Email has been around since the 1990’s and it has remained a tried-andtrue means of building solid relationships with your customers around the world. Despite the introduction of new strategies in the digital marketing industry, email marketing will be here to stay. Are you planning to run an email marketing campaign today? If you want to get positive results, you need to send email messages that people will actually want to read. In this article, you will learn some proven ways to send better emails. Keep reading.
1 – Interactive Emails Have you heard of interactive emails? I don’t expect you to. After all, who would ever imagine that animated email elements would be possible? Live shopping carts, images that users can click on, microsites in messages, products that customers can customize, scratch and ip to reveal discounts…
You get the idea. The year 2017 will be the year of interactive email, says Venture Beat. Boosting the interactivity of your email marketing messages through animation is a great way to improve click through rates.
2 – Catchy Subject Lines How to Send Better Emails: Helpful Tips and Strategies
How to Send Better Emails: Helpful Tips and Strategies HubSpot mentions that the manner in which you write your email subject lines impact people’s decision to read your messages. In fact, 33% of email recipients proceed to open an email message depending on the subject lines senders use. To write interesting subject lines for a successful email marketing campaign, follow these tips: A. Short and sweet Since most email clients display 50 characters at most, it would be best to keep your subject lines under 50 characters. This guarantees that your subject lines will look friendlier especially to mobile users. B. Personalization Make your recipients feel that you value them by adding their rst names in your subject lines. A 2014 study from Campaign Monitor revealed that using a person’s rst name boosts open rates by nearly 15%. C. Element of surprise People love surprises and it’s no secret that using the element of surprise compels people to open your messages. Unless you have nothing exciting to o er, tell your readers that they can expect something exciting inside your email if they open it. How to Send Better Emails: Helpful Tips and Strategies
How to Send Better Emails: Helpful Tips and Strategies 3 – Use Branding Do you use your brand standards when running an email campaign? Branding matters, even in email marketing. By using branding, you create a better level of trust with your customers, reinforce your value, and make yourself more memorable. This is especially true if you’re reaching out to new subscribers. Not so sure how to brand your email marketing messages? Check our tips below: A. Add your logo GetResponse is a great email marketing service that allows you to easily upload your brand logo. Position your logo at the top of your messages. B. Consistent style What’s your brand personality? What font style, colors, and kind of imagery do you use in your website? Incorporate them in your emails. C. Consistent voice Once you’ve found your tone and writing style for your web content, you’ll be able to easily use it for your emails.
4 – Multiple Links Every email marketing message has a goal.
How to Send Better Emails: Helpful Tips and Strategies
How to Send Better Emails: Helpful Tips and Strategies No matter what that goal is, for sure it involves leading a user to a speci c landing page where he or she is to take a specific action: To make a purchase Download a product Read a piece of content If you want to increase the likelihood of people to click through a link in your message and arrive at a page, you need to add the same link multiple times . You can link a phrase, include a focused call-to-action button, and add clickable images.
5 – List Segmentation Segmenting your email list is about dividing it into specific groups based on common qualities shared by your subscribers. Homogenous messages suck. Put in mind that no two customers are alike. Email list segmentation gets you better email marketing results since it enables you to send out targeted messages that meet your readers’ needs and expectations. To e ectively segment your email list, consider dividing your subscribers into buyers and non-buyers . You’ll also be able to discover your recipients’ interests by paying attention to your website analytics.
Over to You How to Send Better Emails: Helpful Tips and Strategies
How to Send Better Emails: Helpful Tips and Strategies Use these email marketing tips so you can send better emails this year. Again, email marketing is an essential strategy that helps you engage your prospects and meet your business objectives in a cost-effective way. Email isn’t going anywhere, so you’d better make the most out of it! What strategies are you leveraging now to improve campaigns? Share your thoughts by commenting below.
How to Send Better Emails: Helpful Tips and Strategies
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