Online Marketing Tasks You Should Outsource
Kevin Ocasio
Online Marketing Tasks You Should Outsource Do you want to see your business grow in no time? Are you juggling multiple blog tasks and wishing you had more time for relaxation? If your blog has just been launched or has now gotten bigger, you need to prepare for hard work. Blogging is hard work and as much as you want to, you cannot handle everything yourself. This leads us to a solution we call outsourcing. Not all bloggers are comfortable outsourcing their online marketing tasks to freelancers or virtual assistants. You can manage your blog without any help but you can’t do it without feeling stressed, losing your creativity, and having less time for your family. This post is going to be about outsourcing – what it is, its benefits, and what specific tasks to delegate so you can have more time for yourself and the things you love. I have also included a quick list of tips to help you make the most out of outsourcing.
What Is Outsourcing And What Are Its Benefits? Outsourcing is a practice that involves hiring people outside your company to perform your business activities for you. Business owners outsource to save time, effort and money while getting the best results. You get quality service
Online Marketing Tasks You Should Outsource
Online Marketing Tasks You Should Outsource – Outsourcing allows you to gain access to qualified professionals who can complete your tasks and ensure quality at the same time. Some people are more experienced than you especially when it comes to technical aspects of your website and it’s good to have them on your team. You can focus on more important tasks – According to the 80/20 Principle, 80% of the results come from 20% of your efforts. When you are able to focus on a
vital few (tasks that require your creativity and which you’re good at), you’re able to generate massive results. Multi-tasking has never worked out well for anyone. You’ll save a lot of money – Hiring a virtual assistant or team is more affordable than paying for an office space and the additional costs of maintaining it. Your productivity increases – If you want to see profit, you should become productive. Productivity means managing your time wisely, focusing on important matters than trivial ones, and being able to rest and unwind. You’ll stay creative and enthusiastic – Stress doesn’t only take a toll on your health, it also kills your creativity. When you are well-rested and able to have time for enjoyment, your brain releases dopamine – a hormone that plays a role in happiness and creativity.
Tasks You Should Outsource Before we enumerate which online marketing tasks to outsource, you may want suggestions on the best outsourcing websites where you can start searching for your team. Online Marketing Tasks You Should Outsource
Online Marketing Tasks You Should Outsource Here are our recommendations: Fiverr – From logo design to SEO to advertising, you’ll get freelancers to fulfill tasks for you at a starting price of $5. OnlineJobs.ph – Hire Filipino virtual assistants who specialize in several areas like WordPress, programming, content creation and more.
1. Social media marketing and management With more people spending a lot of their time using social networks, you need to set up your social media pages too so you can always stay connected with your blog audience. No matter the size of your business, you will have a hard time just managing your Facebook page. Imagine handling other networks like Twitter, LinkedIn, Pinterest, and Google. Here are social media marketing and management tasks your hired assistant can help you with: Scheduling status updates Replying to comments posted by your fans and customers Approving connection requests Sending special messages or greetings to connections Creating shareable quotes and images Monitoring social media stats
2. Blog content writing This is a highly subjective matter and depends on your personal preference.
Online Marketing Tasks You Should Outsource
Online Marketing Tasks You Should Outsource Some blog owners are reluctant to delegate blogging to other writers because of the concern on creative control. They are also worried about readers recognizing another voice instead of theirs. If your brand is so personalized and you have all the time in the world to craft blog posts, then don’t hire another content writer. But if you can find someone who’s knowledgeable about your niche and can write in a compelling, authoritative manner, then have him on board. Relevant blogging tasks which you can outsource include the following: Finding high-quality images for your blog posts Editing and branding those images Keyword research Generating new topics for future blog posts Scheduling blog posts Linking to authoritative sites Creating internal links to your other posts Proofreading Blog commenting
3. Visual content creation Infographics, memes, inspirational picture quotes and videos… Your blog needs them. Visuals are now becoming an indispensable element of websites because they convey messages better than plain words. According to HuSpot’s visual content marketing statistics, content with visuals increases people’s desire to read that piece of content by 80%.
Online Marketing Tasks You Should Outsource
Online Marketing Tasks You Should Outsource Below are some tools your virtual assistant/s can use to create great visuals for your blog: Bigstock – This is a place where you can discover millions of beautiful stock images and videos under different categories. PicMonkey – An amazing photo editor that lets you brand, add filters and effects to your blog images. You can also use this tool to retouch your profile photos, create memes, and design business cards. Canva – Use Canva to easily create your very own infographics depending on the fonts, images, and colors that match your brand. VideoScribe – For professionals and creative people, VideoScribe is a tool for creating whiteboard-style animation videos.
4. Email Marketing Email marketing is a powerful strategy to grow your blog audience, keep your readers engaged, and make more money. As the popular online business proverb goes, “Money is in the list.” This is one of your online marketing tasks you should never take for granted. To avoid neglecting your target prospects, you should be realistic about your time. Do you have enough time segment your email list, craft emails and send them? If you don’t, you have to hire a competent email marketing person or team.
Online Marketing Tasks You Should Outsource
Online Marketing Tasks You Should Outsource Using a reliable email marketing service like AWeber, your virtual assistant/s can perform the following tasks for you: Design an email signup form Replying to emails Segment your list Creating newsletters Sending bulk messages Brainstorming email subject lines Monitoring the results of your email campaigns
3 Tips For Outsourcing Your Marketing Tasks To make outsourcing really work for your online business, below are some effective tips you should follow: Hire the right people for the job – What specific skills and level of experience do you need? Some business owners hire people with entry-level skills for an affordable salary if they’re trainable and willing to learn. But always remember to hire the ones who bring real value to your blog. Be clear on your instructions – To avoid unnecessary errors and poor outcomes, provide crystal clear instructions to your team members. For example, let your writer know how you would want your blog posts written (style, formatting, etc.) and how often you want them published. Treat people like people – Virtual assistants are human beings. Treat them like how you would treat a co-worker in a real office. Provide praise or positive criticism when necessary. Treating people with kindness and respect makes them stay and do even better!
Final Thoughts
Online Marketing Tasks You Should Outsource
Online Marketing Tasks You Should Outsource If you feel that outsourcing your online marketing tasks is the right decision to make because it helps you achieve bigger goals, start doing it now. Wear the only hat you know you should be wearing. Remember that the only way for you to succeed is to stay focused and productive. What are other blog tasks you think can be outsourced? Share your ideas by commenting below!
Online Marketing Tasks You Should Outsource