Simple Tips On How To Humanize Your Brand
Kevin Ocasio
Simple Tips On How To Humanize Your Brand Brand humanization… Why should you care about it? If you believe that the secret to building a successful business is establishing real, personal relationships with people, then you understand the value of humanizing your brand. Let me throw you some important questions… Are you being transparent with your audience?
In this blog post, you will find simple tips on how to humanize your brand to WIN more people.
Write the way you talk. I remember the days I used to be in medical school. We these super thick textbooks about human anatomy and biochemistry that I had to memorize every single moment. And believe me, I couldn’t remember even one line. Everything sounded robotic.
Do you exchange stories with them like talking with a friend over a cup of coffee? Can they count on you when they need help? Brand humanization has become more important than ever. The advent of social media reveals one thing: People love making connections. According to HubSpot, people like investing their time and money in brands who are on their side.
Unless you’re a school textbook, avoid jargon. If you want to keep readers hooked and wanting for more, write like a human being – because you are a human being! When you write, be yourself. Imagine yourself speaking with a trusted friend who’s sitting next to you.
Simple Tips On How To Humanize Your Brand
Simple Tips On How To Humanize Your Brand Copyblogger suggests using simple words that you use in everyday language and that everybody understands. While editing your work, read it out loud so you can hear yourself. It should have a conversational tone.
Create “behind scenes” content.
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Why not give your blog readers a peek behind the curtain? There is immense value in showing your audience behind the scenes material. After all, people are always curious about what’s happening behind your company’s closed doors. It’s a great thing for people to get to know the faces behind your brand. Your audience will know that like them, you make mistakes, laugh, take a break, and have fun. Feature videos or photos of your team taking a coffee break or having a vacation. Give them a sneak peek into your company culture.
Running a company in a boring, highly technical industry does not mean that you have to be boring as well. Show some personality and let your audience know that you are passionate about your niche. You’ll be able to stir up some positive emotion and build trust with them.
Respond and engage in conversations. There is nothing more heartwarming than engaging in an ongoing conversation with someone you look up to. Your social media followers and blog readers feel this way when you take time to respond to their comments and answer their questions. Below is a screenshot of a brand called Seamly collecting feedback from its audience. Seamly creates its pieces of clothing according to what its customers actually want.
Simple Tips On How To Humanize Your Brand
Simple Tips On How To Humanize Your Brand Here’s another screenshot that shows Flipkart immediately responding to a complaint made by one a customer regarding a delivery problem. Instead of deleting the comment, Flipkart provided a solution that would ensure a better experience to the person. When you run a business, showing your audience that you care about their opinions will make them love you even more. You just have to be there for them. Before you know it, they’ll do the advertising for you.
Start a podcast. Podcasts have become more and more popular today as brands are looking for a much effective means to capture people’s attention. Statistics show that 21% of U.S. adults listened to a podcast in the last month, up from 17% in 2015. This means that podcasts are great for building a huge following.
Podcasts tell stories compelling way.
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When your visitors are simply reading your blog posts or watching your videos, they can easily get distracted by other stimuli. People will be able to pay more attention to your message if they can hear your voice talking to them. They can conveniently listen to your shows regardless of where they are and what they’re doing. And by the way, it’s easy to create and distribute a podcast.
Send more personal emails. Whether you’re a B2B or B2C company, your messages especially your emails should not be stiff and impersonal. A practice you should avoid when sending emails is to sign them with your company name. Instead, use your real name (with your company position) in your email signature and a photo or video or yourself to make it more personal.
Simple Tips On How To Humanize Your Brand
Simple Tips On How To Humanize Your Brand Check out this screenshot of a personalized email by Charles Kelley of Lady Antebellum: I know you’ll also agree with me when I say that no-reply emails are worse. They hurt your reputation and make you look indifferent. Plus, you will miss out on tons of great opportunities to engage with interested customers and other brands as well.
Final Thoughts Give your audience a bigger reason to trust your brand and share it to the world by showing its human side. You’ll make yourself interesting and more relatable to people.
Don’t be dull and faceless. Show some character without holding back. Remember that being vulnerable makes your brand stronger. How about you? Are you humanizing your brand to build stronger relationships?
Simple Tips On How To Humanize Your Brand