Smart Lead Generation Tips You Should Follow
Kevin Ocasio
Smart Lead Generation Tips You Should Follow What is lead generation? An indispensable strategy in marketing, lead generation is simply the process of attracting more people and getting them to be interested in the products or services you promote. Generating leads should be your priority because it increases your sales. You create demand. You spark people’s interests so they will feel the need to accept your offers. Basically, people won’t buy any of your products if they don’t see their value. Remember that without leads, there would be no conversions and sales. Click To Tweet So today, I’m going to show you smart ways to generate more leads used by successful marketers. Start achieving the results you want for your business. Ready? Read on.
Create an ebook. Ebooks do great as lead generators. Why? Because they don’t look like marketing offers at all. People like to learn something new and interesting. They can read these learning materials anytime and anywhere they like. These make ebooks worthwhile. If you’re not convinced with the potential of ebooks, know that ebook sales revenue is predicted to reach 8.7 billion US dollars in 2018 from 2.31 billion US dollars in 2011. Moreover, it won’t cost you a lot of money and effort to create a single ebook. Your ebook can be as short as 25 pages yet filled with actionable tips. Feature your ebook as a free incentive in your lead capture page.
Sm a rt Le a d Ge ne ra tion Tips You Sh ould Follow
Smart Lead Generation Tips You Should Follow NicheHacks provides a guide on How To Create An Ebook From Your Content.
Guest post on other blogs. Growing your brand in many ways, guest posting is another great lead generation strategy that highly successful bloggers like Kristi Hines, Ann Smarty, and Enstine Muki use. When you guest post on authoritative blogs, blogs with hundreds of thousands of visitors monthly, you attract more readers to your site. The more you get people to discover your site, the higher the chances for conversions to occur.
Leverage social proof. Would you trust a brand more if a lot of customers trust it too? DeďŹ nitely, that would be a yes. According to Vendasta, nearly 90% of online shoppers read reviews before they make a buying decision. When it comes to rating types, the star rating has a bigger impact on the way people judge a brand. There are effective ways for you to build social proof so you can get more leads. One way is to use ratings. You can generate ratings by having a plugin such as WP Review Pro. Another way is to grow your number of social shares. I recommend that you use Social Warfare. It’s a fast and responsive plugin that provides you with social sharing buttons for your posts. As your number of shares grow, you can display the total share counts for every social network to entice more of your readers.
Sm a rt Le a d Ge ne ra tion Tips You Sh ould Follow
Smart Lead Generation Tips You Should Follow Last but not the least, show testimonials from customers. Popular brands do this. Testimonials give people good reasons to try your products. Below is a screenshot of testimonials featured by FreshBooks on their site:
Take advantage of Facebook. In order for you to maximize the potential of social media to help you get plenty of leads, first you need to establish yourself as a top resource in your industry. As of 2015, Facebook has over 1 billion active users. This makes Facebook a place where you’ll find most of your potential customers. Share your most popular blog posts to Facebook. Make sure that those posts have CTAs that encourage people to take some specific action as they read your content. Neil Patel uses lead magnets (free downloadable guides, cheat sheets, etc.) in his posts that require people to provide their email addresses. You can also gather more leads by adding a newsletter signup form to your Facebook page so any visitor can be your email subscriber.
Write case studies. Case studies work by helping people trust your products more. Address people’s possible concerns about your products one by one. Provide real-life situations that show how people were able to benefit from your brand. Kissmetrics provides actionable tips for crafting a great case study. Kissmetrics advises that you should mention someone whom your potential customers can easily relate to.
Sm a rt Le a d Ge ne ra tion Tips You Sh ould Follow
Smart Lead Generation Tips You Should Follow For example, if you blog about health and fitness, feature someone who’s overweight and lost pounds because of your solutions. Your case studies should include numerical information to strengthen your claims.
Participate on Quora.
Yes, Quora can help you with lead generation. Quora is a Q & A site where people provide valuable answers to questions posted by other members. Nowadays, more bloggers and influential writers (like James Altucher) are using Quora to build brand awareness and get more people to visit their sites. In his article, Imran Esmail mentions that Quora drove massive traffic to his blog within 6 months. By providing really helpful answers to readers, he got 83,000 views from the community. Below is a screenshot of the results: Before posting valuable answers to Quora, make sure to find popular topics with hundreds to thousands of followers. This way, you get more visibility from active participants.
Final Thoughts
Sm a rt Le a d Ge ne ra tion Tips You Sh ould Follow
Smart Lead Generation Tips You Should Follow If you want to see your brand grow, spend a lot of time to gather more leads. Include it in your list of business priorities. Always remember that when people consider you as an expert whom they can turn to each time they need help, you get potential buyers. Don’t stop building good relationships with your prospects. Provide value at all times. Your efforts will be worthwhile. If you found this post helpful, please share it. Leave a comment below if you have more tips to add on lead generation!
Sm a rt Le a d Ge ne ra tion Tips You Sh ould Follow