Techniques To Get More Reviews On Your Ecommerce Website
Kevin Ocasio
Techniques To Get More Reviews On Your Ecommerce Website Online reviews are an essential component of ecommerce websites. There’s no denying the fact that if you want to customers to gain confidence in your product, ecommerce reviews are the way to go .
Why Your Website Performs Better With Ecommerce Reviews Today’s business landscape is ultra-competitive. With countless brands vying for your audience’s affection, you need to give people a guarantee that you are worth their “YES.” Let’s learn the ways online reviews impact your ecommerce website.
1. Credibility People in a hurry to make a purchase want to know if an ecommerce store is legit, competent, and trustworthy. Online reviews from your customers, positive or negative, fortify your credibility. And because of that, more people are likely to buy from you.
2. SEO Ecommerce reviews boost your SEO through various ways. The language that customers use to review your brand includes relevant keywords that search engines take into account. Google also considers the times your brand name is mentioned by people.
3. Positive Word-of-Mouth Techniques To Get More Reviews On Your Ecommerce Website
Techniques To Get More Reviews On Your Ecommerce Website When consumers recommend you to their friends and family, your presence will strengthen. You get a boost in social proof. But if you want to build positive WOM, focus your efforts on creating better products. Most of all, provide stellar customer service.
Incredible Ways To Ecommerce Reviews
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You already know how effective online reviews are for your website. Now, how to get more of them?
1. Use A Review Plugin Make it easy for customers to review your products anytime. A review plugin allows your visitors to leave star ratings and write in-depth comments. If you’ve built your ecommerce site on the WordPress platform, WP Review Pro is a great plugin to use. What’s great about this plugin is that you’re free to choose the type of rating you like. Rating types include star, percentage, point, and circle. It can easily be installed in one-click and doesn’t require any coding knowledge from you.
2. Send An Email Reminder Do you send a series on emails to your customers in their buying journey?
Techniques To Get More Reviews On Your Ecommerce Website
Techniques To Get More Reviews On Your Ecommerce Website In one of your emails, politely ask if they could take a moment to leave a review of their recent purchase. Take the screenshot below as an example: Send this email preferably a week after they received your product. In your message, include a link that leads them to the specific page where they can make the review. Letting your customers know that their opinions are appreciated and will benefit future users helps drive action.
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3. Offer An Incentive What’s one effective way to entice customers to leave reviews? Incentives . Time and again, rewards have never failed to motivate people to act. Sometimes, all a person needs to agree to your request is to receive something that benefits him. Incentives for reviews is like telling your customer, “I’ll scratch your back if you scratch mine.” In the example above, you can see that Orvis gave their customers a chance to win a $100 gift card in exchange for their review. Not only will incentives help you generate more reviews, they also encourage repeat sales.
4. Capitalize On Existing Reviews Online reviews beget more online reviews. If there’s one thing that entices people to voice out their opinions, it’s seeing others do the exact same thing. Techniques To Get More Reviews On Your Ecommerce Website
Techniques To Get More Reviews On Your Ecommerce Website Customers love joining conversations to share their positive experiences and sentiments. So having a couple of existing reviews would really help. How can you get those first few reviews? The trick is to have your friends and family members try out your products . Reach out to influencers if you can. Give them free samples and ask them to leave honest reviews on your site.
5. Provide Quality Products As what I’ve mentioned in the first part of this article, great products naturally attract positive attention. By the time you’ve obtained feedback from your customers, study them and find out how you can exceed their expectations. If people already love your products, think about the quality of your customer service. Is it fast? Can customers conveniently reach you anytime they need help? Do you properly address their concerns?
6. Be Mobile Friendly Studies have revealed that more and more consumers nowadays are shopping online using a mobile device. Before making a purchase, they read online reviews. Ecommerce retailers are adapting to this trend by making it very simple for consumers to write ecommerce reviews through their handheld devices.
Techniques To Get More Reviews On Your Ecommerce Website
Techniques To Get More Reviews On Your Ecommerce Website By the moment people come across your product’s positive reviews via mobile, they can conveniently proceed to shopping. If you use WP Review Pro to help gather ecommerce reviews , you can be assured that your ratings will display beautifully on any device.
Conclusion Online shoppers all over the world are continuing to depend on ecommerce reviews on websites to help them make better buying choices. Buying products on the internet is much different than going to your brickand-mortar store. Pictures aren’t enough to prove to your consumers that your items are good and reliable. Ease their possible objections by placing reviews on your ecommerce website. To give you a quick recap, techniques in getting ecommerce reviews are the following: Use a review plugin Send an email reminder Offer an incentive Capitalize on existing reviews Provide quality products (and customer service) Be mobile-friendly Start generating reviews today and discover how it enhances your marketing efforts . The greatest advantage of this is seeing your sales skyrocket in no time .
Techniques To Get More Reviews On Your Ecommerce Website
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Techniques To Get More Reviews On Your Ecommerce Website