What Everybody Ought To Know About Video Marketing
Kevin Ocasio
What Everybody Ought To Know About Video Marketing Video marketing is on the rise. Making video a vital part of your overall content marketing strategy is imperative. That’s if you want to engage your customers, earn money, improve your SEO, and see long-term results. The benefits of video marketing are endless. But first, what is video marketing? Why does it matter for your content marketing strategy?
What Is Video Marketing? Video marketing is the use of videos in all your marketing efforts. Whether you’re creating a piece of written content like a blog post or designing your landing page, incorporating videos is a sure way to captivate your audience. Huge brands, as well as small business, take advantage of videos simply because they work. If you are not making video marketing a part of your content strategy, you are missing out on the opportunity for your business to be known.
Why You Need Video Marketing 1. Bridges the gap between you and your audience and helps build trust Even you can attest that watching videos from brands than plainly reading their written content helps develop your trust in them. This applies to your business as well.
What Everybody Ought To Know About Video Marketing
What Everybody Ought To Know About Video Marketing The internet is a massive place and people have doubts about brands they have zero knowledge about. Videos are more personal too! They allow you to connect with your audience at a deeper level because they get to see you and hear your voice. Simply put, video marketing adds the “human factor” to your brand. It has emotional benefits for your viewers.
2. Attracts more site visitors and improve your SEO More people will discover your brand if you include videos in your campaigns. You can post your videos on YouTube, the world’s second largest search engine. There are more than 3 million YouTube searches in a month. According to Dave Rosner of Entrepreneur, YouTube should not be an afterthought because it helps improve the performance of your business. Don’t you know that Google owns YouTube? This increases the chance of your videos to rank on Google.
3. Increases your ROI 64% of businesses that take advantage of videos believe that videos have helped increase their sales. Moreover, 76% that use videos are convinced that their return on investment increased.
4. Adds a storytelling element Countless online stores and blogs sprawled across the web. This alone makes it hard for people to remember a particular brand.
What Everybody Ought To Know About Video Marketing
What Everybody Ought To Know About Video Marketing Using videos helps you tell your brand’s story in a compelling way. We live in a visual world. The human brain processes visuals 60,000 times faster than text. Visuals such as videos give more sense and meaning to brand ideas.
5. Improves your email campaigns. Like it or not, email marketing campaigns are a highly effective way to strengthen your relationship with your customers. So why not embed videos in your landing pages or the emails you send to your subscribers? In fact, videos have the power to increase your email click-through rates by 200-300%.
Video Marketing Best Practices Now that you know what video marketing is and how it can benefit your business, it’s time for you to plan your overall video marketing strategy. What are some video marketing tips that you can apply to drive more conversions?
1. Create tutorials and how-to videos These videos are great alternatives to creating articles that may not appeal to everyone. How-to videos help people in a way that’s easy to remember.
2. Upload your videos on social media Huge brands rely on Facebook and Twitter as their best sources for website traffic. These social networks are where people like, share, and comment on various content.
What Everybody Ought To Know About Video Marketing
What Everybody Ought To Know About Video Marketing When you post videos on these social media sites, make sure that the videos aren’t long. Even if your Facebook videos are 30 seconds or shorter, the content should be interesting enough but jam-packed.
3. If you put your video on a landing page, make it highly visible Your landing page video must be at least 600 pixels wide and above the fold. This allows your audience to immediately see your video even without scrolling down. Use your video to drive conversions by placing a clear call to action button at the end of the video. Include a field for people’s email addresses so you’ll be able to send them newsletters and updates in the future.
4. Track the performance of your videos. Google Analytics is a great web analytics service that enables you to see how well your videos are performing. With Google Analytics, you’re able to know the percentage of people who watched your videos and those who finished them as well. Knowing the outcomes your video marketing efforts will allow you to plan ways to improve your future performance.
5. Place text in your videos.
What Everybody Ought To Know About Video Marketing
What Everybody Ought To Know About Video Marketing Facebook and Instagram feature silent autoplay videos in their news feed. Take advantage of this by creating videos with text. Doing this will help get your message across even if users are simply scrolling down news feed. An interesting video would grab their attention.
6. Use what you’ve got if you’re on a budget. Who says that video marketing is expensive? It’s for everyone. If you’re on a budget, follow these tips: Use your own space as a studio space. Just make sure to pick a room that’s quiet. Shoot your videos against a background with solid color. Use your own camcorder or iPhone if you can’t afford a DSLR. But get yourself a tripod to ensure that your videos aren’t shaky. If you are camera shy, use screencasts instead. If not, you don’t have to show your face (especially when doing cooking demos or other product demonstrations). Want your videos to be fun and cartoonish? GoAnimate allows you to create animated videos. You’ll be able to use your own music too. Plan together with your team the storyline of your video. If hiring a writer costs a lot, sitting down with your team to develop the script is a better alternative.
Conclusion Every marketer needs to make video marketing an indispensable part of their campaigns.
What Everybody Ought To Know About Video Marketing
What Everybody Ought To Know About Video Marketing Videos have tons of benefits for brands and these benefits are endless. They can increase a brand’s search engine rankings, increase click-through rates, appeal to the emotions of people, and enhance brand awareness. Video marketing isn’t expensive. Any marketer with decent tools and an access to free resources on the web can do it. What are your thoughts on video marketing? Are you ready to use videos for your next campaign?
What Everybody Ought To Know About Video Marketing