NEWSMAKERS NEWS BRIEFS ON LOCAL BUSINESSES & BUSINESS PEOPLE
Harrington Named Executive Director of Harborfest
Director of Corporate Marketing Appointed at Oswego Health
Dan Harrington is the new Oswego Harborfest executive director. The lifelong resident of Oswego and a 48-year veteran of Novelis, where he works as an electrical engineer, began his duties as executive director in January. He has served on Harrington t h e b o a rd of directors, dealing mainly with logistics. Along with his wife, Patty, they have been volunteering for more than 22 years. An avid racing fan, he’s heavily involved with the Oswego Speedway, volunteering his time to assist with multiple mechanical and electrical upgrades. On Saturday nights in the summer, you can find him pitside as a long-time crew member for the Gosek Racing Team. “I see Harborfest as an important Oswego community event. It brings people together to enjoy the free entertainment, children’s events, great food, a good sized midway and the best fireworks around by the Grucci family,” he said. “My wife and I look forward to the annual Harborfest event every year. You couldn’t ask for a better place with events happening on the river, the lake and the Oswego parks.” He said he realizes there are financial challenges in regards to continuing the Oswego celebration. “To coordinate this festival is monumental and involves not only our dedicated staff and board of directors, but we depend upon the support of sponsors, businesses, municipalities, organizations and individual members.”
Oswego Health recently promoted long-time employee Jennifer Martin to director of corporate marketing strategy. Marketing professional, Martin started at Oswego Health in Martin 2015 and for the past eight years has been the director of marketing and has assisted with the development of communication strategies for the organization and its affiliates. In addition, she was responsible for online reputation management and community engagement. In this new role, Martin will lead the operational execution of marketing campaigns developed at the system level and oversee measurement and performance. She will be responsible for analyzing patient behavior and developing brand reputation across the health system as this is critical and central to a consumerism strategy aimed at differentiating Oswego Health in the marketplace. “There is probably not a more deserving and suitable person for this role than Jenn,” said Senior Vice President of Communications and Chief Brand Officer Jamie Leszczynski. “She is one of the biggest advocates for the organization and an amazing champion for local healthcare. She continually demonstrates the ability to design effective communication strategies, and has such a skill for identifying marketing channels that meet the strategic needs of Oswego Health. I look forward to transforming local healthcare with her.” Martin earned her Master of Sci-
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ence in sports management in 2014 from Texas A&M University and her Bachelor of Science in 2001 from Louisiana State University. In addition, she recently completed an online credential program in strategic planning in healthcare offered by the Society for Health Care Strategy & Market Development (SHSMD).
MACNY Has New Marketing Manager MACNY, The Manufacturers Association recently welcomed Deb Tilton to its team as marketing and communications manager. She will support strategic marketing and communications Tilton initiatives for b o t h MACNY and Partners for Education & Business, Inc. (PEB). She will also work closely with MACNY’s workforce development team on its growing suite of offerings. Tilton is an accomplished marketing professional with over 15 years of experience in graphic design, marketing management and brand strategy. Prior to joining MACNY, she was the lead brand strategist at LAUNCH where she focused on brand strategy, project management, client relations, creative writing and art direction. She also spent 10 years at CGS, Inc. supplying design input during all stages of the development process for enriched media and electronic learning solutions. Earlier in her career, Tilton worked as marketing manager for Morrisville Auxiliary Corp at Morrisville State College of New York, and as manager of creative services for WYNIT Distribution, Inc. She received her Bachelor of Fine Arts degree in graphic design from
