Frontwave Credit Union: Values in Action By Kristi Hawthorne Small businesses across the country are experiencing a devastating economic disruption due to the Coronavirus (COVID-19) outbreak. When Frontwave Credit Union, headquartered in Oceanside, heard from its members as well as the business community that there was a great need for Small Business Administration (SBA) loans they went into action. Frontwave applied to become eligible to originate Paycheck Protection Program loans under the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The SBA was looking for lenders that align with their values and willing to facilitate their mission with speed and effectiveness and Frontwave Credit Union was selected based on their reputation. Todd Kern, Chief Marketing Officer of Frontwave, said that keeping “true to their name Frontwave has taken the lead and doubled down on who they are as an institution and their goal to be the best place their membership has ever banked.” Knowing that small businesses are the heart and soul of any community, Frontwave assembled a “Dream Team” to hit the frontline and assist business owners who are impacted by the shutdown. They recognize that businesses are comprised of people, individuals and families, who are hurting, because needed revenue and income streams have been eliminated. Small business owners have expressed tremendous anxiety … are they going to survive? How long can they survive? How do they digest and understand the details of an application and the loan process?
Paul Leonhardt, Frontwave’s Chief Lending Officer, said “that stepping up and responding to a need falls in line” with their brand. They want to take the lead, as their name implies, taking immediate action when action is needed and doing a business with a purpose.
What better cause to fight for - other than the backbone of America – small businesses? Frontwave is ready to be the “first to fight” for small businesses who employ thousands upon thousands of people in San Diego, Riverside and San Bernardino Counties. It is their mission to help to help them succeed. What better cause to fight for - other than the backbone of America – small businesses? Frontwave is ready to be the “first to fight” for small businesses who employ thousands upon thousands of people in San Diego, Riverside and San Bernardino Counties. It is their mission to help to help them succeed. While the majority of the PPP applications have come from Oceanside, the applicants are from neighboring cities such as Vista and all points in between to include Temecula, as well from Yucca Valley and the surrounding desert. Frontwave mobilized a team that Paul called “dream makers” who are making financial dreams come true. After they identified and enlisted members within their organization, they assembled a team who were equipped in a variety of skills and expertise to help speed up and to help execute the loan process. Their goal is to deliver loans in a timely process. With Frontwave’s dream team deployed on the frontline, they are committed to delivering solutions so that its individual members, as well as small businesses, can survive and thrive. Financial health leads to overall healthier communities, providing need stability in uncertain times. Frontwave prides themselves on their step-by-step communication with applicants, who receive follow up phone calls, updates, and reassurance. Karissa Keith, Frontwave Loan Servicing Manager, has been working diligently behind the scenes to ensure Paycheck Protection Program loans are funded as quickly as possible, enabling local businesses to fight though these challenging times.
18 | Chamber of Commerce Quarterly Journal
Summer 2020 | www.oceansidechamber.com
