www.theocelot.co.uk sales@theocelot.co.uk
01793 781502
“Reports of print’s death have been greatly exaggerated”
What is The Ocelot? n Launched more than a decade ago in July 2006 The Ocelot is the region’s most popular lifestyle and what’s on magazine known for its humorous and unique content. n The monthly magazine is delivered directly to hundreds of venues across Wiltshire, Oxfordshire and West Berkshire with up to 10,000 copies printed per month and an estimated 25,000 readers. n The most comprehensive listings in the region. When you read The Ocelot you stay in the know. The magazine has a massive cultural impact.
n A hugely loyal readership. Readers love the magazine and go out of their way to get their monthly Ocelot fix.
n A hugely popular website at www.theocelot.co.uk that keeps readers up to date with everything they need to know throughout the month. This coupled with a massive social media reach means The Ocelot has a fantastic digital impact.
Probably Mark Twain Online marketing is now a fundamental part of the marketing mix for most businesses but print remains an essential component of almost any successful ad campaign. In fact, it may be a more powerful marketing tool than ever. Here’s why: 1. There’s less competition. With so many choosing to focus efforts online, print pieces stand out. There’s a greater chance your target audience will see, remember, and engage with your message. 2. It lends credibility to your message — and, by extension, you. More people trust magazines to tell the truth than websites. After all, anyone can claim just about anything on the Internet. 3. High levels of engagement. At a time when people have a shorter attention span than goldfish, the average magazine reader spends 38 minutes reading each issue. Print is tangible. Your customers can touch and feel it. Magazines, especially, can stay in homes and venues months after they were printed and delivered and are often read by several people in that time.
The average Ocelot reader
Age... • Under 18 • 18 - 30 • 31 - 45 • 46+
10% 32% 41% 17%
SEX …
• Male • Female
57% 43%
Obtained at … 57% • Local Pub/Bar Restaurant/Takeaway/Cafe 15% • College/University 11% • 8% • Read Online
• Cinema/Theatre • Other • Music/Record Shop
6% 2% 1%
• Educational/Clerical • Skilled/Technical • Other • Manual/Process • Self Employed
10% 9% 7% 4% 2%
Occupation … • Service Industry • Student • Sales/Admin • Media • Professional
17% 15% 13% 12% 11%
All data comes from our own in-house research. Results accumulated from competition entry data and surveys carried out in the magazine, online and at our live events over a period from May 2013- May 2017.
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www.theocelot.co.uk sales@theocelot.co.uk
01793 781502
Grab an online ‘bolt-on’ to your print campaign at just £50 plus VAT per month for a 300px by 300px box ad on our website
Ocelot Advertising Prices and Page Dimensions The Ocelot has a range of advertising to suit every need and every budget. The longer the campaign the lower the monthly price. One-off
Series of 3
Series of 6
Series of 12
£69 + VAT
£59 + VAT
£49 + VAT
£119 + VAT
£99 + VAT
£90 + VAT
£190 + VAT
£180 + VAT
£165 + VAT
1/8 Page - 43mm (ht) by 64mm (wdth) £79 + VAT
1/4 Page - 95mm (ht) by 64mm (wdth) £139 + VAT
1/2 Page - 95mm (ht) by 132mm (wdth) £220+ VAT
Full Page - 194mm (ht) by 132mm (wdth) without bleed or 216mm (ht) by 154mm (wdth) with bleed £400 + VAT
£340 + VAT
£310 + VAT
£280 + VAT
Upgrade your ad
- An advert in a prime position yields better results + 20% to upgrade your ad to the back page + 15% to upgrade your ad to inside front and inside back cover + 10% to upgrade your ad to pages 4, 5, 6 or 7
All ads to be supplied 300dpi resolution Supplied as JPEG, PDF, TIFF or EPS file with fonts embedded in CMYK format. GIFs can also be used for web ads
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