k c a ia P
d e M he
T
Bringing Swindon Together Delivered to
40 Years of being at the centre of the Swindon community.
households across Swindon
First published in December 1978, Swindon Link is a major presence in the town, delivering highly effective advertising alongside trusted community focussed editorial.
Three editions
The Link has three unique localised content editions covering the whole of Swindon with an unrivalled 50,000 magazines being delivered door to door. The editions are North West Swindon, South Swindon and East Swindon.
50,000
North West Swindon, South Swindon & East Swindon
40 Years
Established 1978
The Link’s website has grown exponentially over the last few years becoming the daily trusted news source for thousands of townspeople with 30,000 monthly unique users. In 2018 we are investing heavily in The Link’s digital presence which means that www.swindonlink.com will continue to be at the forefront of digital Swindon news and lifestyle for years to come.
Unrivalled distribution In 2018 we have introduced a massive improvement to our door to door distribution model with GPS tracking being introduced across the 50,000 homes that receive the magazine. You can be sure that Swindon Link will be at your door month in and month out.
Real local stories, real local journalism With our team of highly trained journalists we pride ourselves on providing serious, quality, balanced news for Swindon making sure that the community stays informed and aware of all that is going on.
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D R A C E T T RA
N I R P
Monthly rates per ad ONE EDITION
Link North West, Link South & Link East
Step One: Choose edition Link NW, Link South or Link East, or a combo of all 3
Step Two: Choose ad size Choose your ad size Larger ads have greater impact
Step Three:
Choose how long Get the best rates and results with 6 or 12 month packages.
TWO EDITIONS 10% SAVING Combo of any two
THREE EDITIONS 15% SAVING All three Links - Full coverage
1/16 PAGE 3 MONTHS 6 MONTHS
£80 One-off £69 per month £62 per month
£144 One-off £124 per month £111 per month
£240 £204 One-off £207 £175 per month £186 £158 per month
12 MONTHS
£51 per month
£91 per month
£153 £130 per month
1/8 PAGE 3 MONTHS 6 MONTHS 12 MONTHS
£156 One-off £132 per month £119 per month £102 per month
£280 One-off £237 per month £214 per month £183 per month
£468 £397 One-off £396 £336 per month £357 £303 per month £306 £259 per month
1/4 PAGE
£287 One-off
£516 One-off
£861 £731 One-off
3 MONTHS 6 MONTHS 12 MONTHS
£237 per month £220 per month £184 per month
£426 per month £396 per month 331 per month
£711 £604 per month £660 £561 per month £552 £469 per month
HALF PAGE 3 MONTHS 6 MONTHS
£508 One-off £402 per month £375 per month
£914 One-off £724 per month £675 per month
£1524 £1295 One-off £1206 £1025 per month £1125 £956 per month
12 MONTHS
£320 per month
£576 per month
£960 £816 per month
FULL PAGE 3 MONTHS 6 MONTHS 12 MONTHS
£945 One-off £794 per month £725 per month £590 per month
£1701 One-off £1429 per month £1305 per month £1062 per month
£2835 £2409 One-off £2382 £2024 per month £2175 £1848 per month £1770 £1504 per month
Upgrade your ad - An advert in a prime position yields better results.
All prices are Ex VAT
Add 15% to upgrade your ad to inside front and back covers and back cover Add 10% to upgrade your ad to pages 4, 5, 6 or 7
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A E R EA
G A R E V O C
With our GPS tracked distribution we can guarantee that each of the 50,000 magazines that we print reach your doorstep every month.
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E Z I TS
N I R P
E D I GU
50,000 Copies printed
Half Page [Landscape] Full page A4
190mm x 133.5mm
190mm x 270mm or Full page with 3mm bleed
125,000 Readers
216mm x 303mm
Quarter Page 93.5mm x 133.5mm
Half Page [Portrait] 93.5mm x 270mm
Eighth Page 93.5mm x 65.25mm 16th page 45.25mm
x 65.25mm
3
Localised editions
All ads to be supplied at 300dpi resolution Supplied as JPEG, PDF, TIFF or EPS file with fonts embedded in CMYK format.
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D R A C E T A R L
A T I DIG
Continually updated daily news site
BOX AD
LARGE BUTTON
MEDIUM BUTTON
SKYSCRAPER
30,000 Unique Readers per month
Monthly rates per ad Fastest growing website in Swindon
Web ads should be supplied as JPEG or GIF files to the specified size.
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LEADERBOARD 960px x 96px
£350
SPONSORED SECTION
£350
£250
FEATURED ADVERTORIAL
£500
Leaderboard - £350 + VAT 960px x 96px
LARGE BUTTON 300px x 150px
Skyscraper ad - £300 + VAT
MEDIUM BUTTON 300px x 96px
300px x 450px
£150
300px x 300px
£300
HOME PAGE TAKE OVER Based on 7 Days
Box ad - £200 + VAT
SKYSCRAPER 120px x 600px
£500
Large Button - £150 + VAT 300px x 150px
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E H T HY
? K N LI
W
The Truth is that advertising in The Link has been really good for business. We are really glad that we started advertising in The Link. We couldn’t recommend it more. Barbara French AMS Accountancy Ltd
I have been advertising with The Link Magazine for over 10 years now and have been extremely happy with the amount of work I have received in this time. The magazine is well presented and always delivered on time. Jamie Scanlan JS Property
We first started advertising in Swindon Link in 2007 and found it to be hugely beneficial. Awareness of our business centre has increased dramatically due to this publication. We have found the team to be professional, conscientious and incredibly supportive.
Lyn Chapman Centre Manager, Basepoint Business Centre
YOU CAN TRUST US
WHY A PRINT AND DIGITAL PACKAGE IS THE BEST WAY FORWARD
At The Link we pride ourselves on providing a quality trustworthy and reliable news source and that filters through to all the other aspects of what we do.
Online marketing is now a
When it comes to distribution we have now introduced GPS tracking so that we can make sure that all of our 50,000 homes are delivered to throughout Swindon. The new technology means we can now see that each individual house has been delivered to. This trust and reliability is also something that filters through to our advertising. We ensure that each customer gets the package that is suited to their budgets and needs so that they get the best value for money.
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fundamental part of the marketing mix for most businesses but print remains an essential component of almost any successful ad campaign. In fact, it may be a more powerful marketing tool than ever. Here’s why: There’s less competition. With so many choosing to focus efforts online, print pieces stand out. There’s a greater chance your target audience will see, remember, and engage with your message. It lends credibility to your message — and, by extension, you. More people trust magazines to tell the truth than
High levels of engagement. At a time when people have a short attention span, the average magazine reader spends 38 minutes reading each issue. Print is tangible. Magazines, especially, stay in homes months after they are printed and are often read by several people. A print ad is less throwaway. But don’t forget digital. Online advertising is immediate, measurable and easier to target. Mix them up... The best possible campaign is a mix of digital and print ensuring that your ad gets seen by as many eyes as possible.
websites.
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