40 Years
THE MEDIA PACK
Established 1978
3 editions
North West Swindon, South Swindon & East Swindon Delivered to
50,000 households
across Swindon
Bringing Swindon Together
40 Years of being at the centre of the Swindon community. First published in December 1978, Swindon Link is a major presence in the town, delivering highly effective advertising alongside trusted community focussed editorial. The Link has three unique localised content editions covering the whole of Swindon with an unrivalled 50,000 magazines being delivered door to door. The editions are North West Swindon, South Swindon and East Swindon. The Link’s website has grown exponentially over the last few years becoming the daily trusted news source for thousands of townspeople with 30,000 monthly unique users. In 2018 we are investing heavily in The Link’s digital presence which means that www.swindonlink.com will continue to be at the forefront of digital Swindon news and lifestyle for years to come.
Unrivalled distribution In 2018 we have introduced a massive improvement to our door to door distribution model with GPS tracking being introduced across the 50,000 homes that receive the magazine. You can be sure that Swindon Link will be at your door month in and month out.
Real local stories, real local journalism With our team of highly trained journalists we pride ourselves on providing serious, quality, balanced news for Swindon making sure that the community stays informed and aware of all that is going on.
01793 781502
advertising@swindonlink.com
PRINT RATE CARD
2
Choose your advert size Don’t forget larger adverts have more impact!
Monthly Rates Per Ad ONE EDITION
North West, South or East
TWO EDITIONS GIVING YOU A 10% SAVING
Combination of any two
Choose duration of your campaign The longer you book the better our rates
THREE EDITIONS GIVING YOU A 15% SAVING
All three Links - Full coverage
1/16 PAGE 3 MONTHS 6 MONTHS 12 MONTHS
£80 One-off £69 Per Month £62 Per Month £51 Per Month
£144 One-off £124 Per Month £111 Per Month £91 Per Month
£204 One-off £175 Per Month £158 Per Month £103 Per Month
1/8 PAGE 3 MONTHS 6 MONTHS 12 MONTHS
£156 One-off £132 Per Month £119 Per Month £102 Per Month
£280 One-off £237 Per Month £214 Per Month £183 Per Month
£397 One-off £336 Per Month £303 Per Month £259 Per Month
1/4 PAGE 3 MONTHS 6 MONTHS 12 MONTHS
£287 One-off £237 Per Month £220 Per Month £184 Per Month
£516 One-off £426 Per Month £396 Per Month £331 Per Month
£731 One-off £604 Per Month £561 Per Month £469 Per Month
HALF PAGE 3 MONTHS 6 MONTHS 12 MONTHS
£508 One-off £402 Per Month £375 Per Month £320 Per Month
£914 One-off £724 Per Month £675 Per Month £576 Per Month
£1295 One-off £1025 Per Month £956 Per Month £816 Per Month
FULL PAGE 3 MONTHS 6 MONTHS 12 MONTHS
£945 One-off £794 Per Month £725 Per Month £590 Per Month
£1701 One-off £1429 Per Month £1305 Per Month £1062 Per Month
£2409 One-off £2024 Per Month £1848 Per Month £1504 Per Month
All prices above are exclusive of VAT
3
Step
orth West, South, N East, or all 3
Step
Step
1
Choose your edition
Why not upgrade your advert?
A prime position can really enhance your campaign and gain better results.
Add 15% to upgrade your advert to inside front, back or the back cover itself. Add 10% to upgrade your advert to pages 4, 5, 6 or 7
advertising@swindonlink.com
COVERAGE AREA Abbey Meads
Haydon
Stratton St Margaret Moredon
Stratton
Sparcells
Nine Elms Covingham
East Leaze
Town Centre Walcot Dorcan
Old Town South Leaze
Liden
Badbury Park
Broome Manor
With our GPS tracked distribution we can guarantee that each of the 50,000 magazines that we print reach your doorstep every month
North and West edition
East edition
Door to door delivery
Door to door delivery
Selected stockists
South edition Selected stockists
Door to door delivery
Selected stockists
advertising@swindonlink.com
Full page A4 190mm x 270mm or full page with 3mm bleed 216mm x 303mm
Half Page [Portrait] 93.5mm x 270mm
PRINT SIZE GUIDE 50,000 3 Copies Printed
125k
Localised editions
Readers
Half Page [Landscape] 190mm x 133.5 mm
Eighth Page 93.5mm x 65.25mm Quarter Page 93.5mm x 133.5mm
All ads to be supplied at 300dpi resolution Supplied as JPEG, PDF, TIFF OR EPS file with fonts embedded in CMYK format.
16th Page 45.25mm x 65.25mm
advertising@swindonlink.com
DIGITAL RATE CARD 1
Leaderboard 960px x 96px
2
Section Sponsor / Two Panel Ad 625px x 380px
3
MPU ad 300px x 300px
4
Button Ad 250px x 130px
5
Weather Sponsor 180px x 120px
30,000
WEBSITE UPDATED DAILY WITH LOCAL NEWS
Fastest growing website
Unique Readers per month
in Swindon
1
5
2 1
3
4
1
2 3
2
4
3
4
Web ads should be supplied as JPEG or GIF files to the specified size.
advertising@swindonlink.com
WHY THE LINK The Truth is that advertising in The link has been really good for business. We are really glad that we started advertising in The link we couldn’t recommend it more.
Barbara French
AMS Accountancy Ltd I have been advertising with The link magazine for over 10 years now and have been extremely happy with the amount of work I have received in this time. The magazine is well presented and always delivered on time.
Jamie Scanlan JS Property
I have been advertising with The link magazine for over 10 years now and have been extremely happy with the amount of work I have received in this time. The magazine is well presented and always delivered on time
Lyn Chapman
Centre Manager, Basepoint Business Centre
You can trust us...
But why is a print and online package the best way forward?
At the Swindon Link we pride ourselves on providing quality, trustworthy, reliable news and that filters in to all the other aspects of what we do in the local community.
Online marketing is now a fundamental part of the marketing mix for most businesses but print remains an essential component of almost any successful ad campaign. In fact, it may be a more powerful marketing tool than ever.
Print is tangible. Magazines, especially, stay in homes months after they are printed and are often read by several people within the household. A printed ad is less throwaway and if your ad stands our it will have a stronger cut through to your audience.
Here’s why -
But don’t forget digital. Online advertising is immediate, measurable and easier to target.
When it comes to distribution we like to ensure we do what we say we are going to do. We have now introduced a GPS tracking system so that we can make sure all of the 50,000 copies we deliver are going through your door. This fantastic new technology means we can see each individual house that is delivered to. Our consistency, trust and reliability is something that also shows through our advertising. We want to make sure that we understand the needs of your business so that as a customer, you get the right package that is suited to your business objective to deliver the best results.
There is less competition. With so many people choosing to focus their efforts solely online you will see that printed adverts stand out! There is a greater chance that your target audience will see, remember and engage with your message. It is a known fact that more people trust magazines to tell the truth over online. It has high levels of engagement. At a time when people have a short attention span, the average magazine reader spends 38 minutes reading each issue.
Mix them up... The best possible way to ensure your message gets the most exposure to deliver you the best results is to combine a mixture of both. Make your message stand out to our readers both in our monthly magazine and upweight your campaign with some presence on our website. Give us a call today to see how we can help you stand out.
advertising@swindonlink.com