NewsClips April 2014 by Ontario Community Newspapers Association

newsclips APRIL 2014

Linda Plumridge Receives 2013 Insurance Bureau of Canada Community Award in Memory of Mary Knowles Congratulations to Linda Plumridge, Comptroller at the Fort Frances Times, for receiving the 2013 Insurance Bureau of Canada Community Award in Memory of Mary Knowles. This prestigious award is very meaningful for the community newspaper industry. It commemorates the late Mary Knowles, a dedicated newspaper professional and leader in her community of New Hamburg. Mary lost her battle with breast cancer in 1996. Through this award, OCNA recognizes other outstanding newspaper professionals who are committed to bettering their community through personal, From Left to Right: Emily Riche, Ben Riche, Doris Traplin, Doug DeRabbie, Director of Government Relations, Insurance Bureau of Canada, Linda Plumridge, Comprtoller, Fort Frances volunteer contributions as Mary did throughout her life. The OCNA was very pleased to welcome a new sponsor Times, Ed Bogdanski and Brenda Bogdanski to the program this year. The Insurance Bureau of Canada, an Rainy River Valley Safety Coalition since 1994. organization that mimicks the same values of volunteerism as the With her hard work and effort, playgrounds in her community community newspaper industry. are safer, as they are now inspected monthly. Curb eases have been Although it’s hard to believe, Linda’s career with the newspaper installed on all corners where curbs exist. industry began 50 years ago. At the age of 7, her brothers Don and She is the current president of the Safe Communities Rainy River Jim Cumming signed her up for a large carrier route. She has spent District and helped bring the World Health Organization Conference to nearly her entire life surrounded by newspapers. In 1976 she became Rainy River in 2002, when the Rainy River District was recognized as a a full-time accountant and comptroller with the Fort Frances Times, a ‘World Health Safe Community’. family-owned business. The list of Linda’s volunteer contributions goes on. She served as a Despite her dedication to the newspaper and printing business, member and treasurer on the board of directors of OCNA from 2003 Linda is very devoted to her community and volunteers with various until 2009. organizations. The Cumming family instills a culture of volunteerism Linda is always prepared and willing to step forward, provide within their organization. leadership, share ideas and go the extra mile to accomplish growth Since 1976 she has been a Beta Sigma Phi member, helping and success. Generally, she prefers to applaud the hard work of others to coordinate Daffodil Drives for the Canadian Cancer Society and chooses not to receive any accolades for her efforts. However, across the Rainy River District. She participated in a drive of the everyone deserves recognition once in a while, which is why OCNA is Riverside Foundation which raised $650,000 to install a new digital proud to recognize Linda with the 2013 Insurance Bureau of Canada Mammography Unit in Fort Frances and has been a member of the Community Award in Memory of Mary Knowles.

WHAT’S INSIDE:

BNC WINNERS ANNOUNCED OCNA announed the winners of the Better Newspapers Competition on Friday, April 4.

See Page 6

WHY DESIGN MATTERS When you look at a newspaper, what is the first thing you see? It’s design.

See Page 13

DON’T TELL, INSTEAD COACH AND A-S-K! Coaching empowers employees to build their skill level.

See Page 15

April 2014 MONTHLY PUBLICATION OF THE ONTARIO1 COMMUNITY NEWSPAPERS ASSOCIATION www.ocna.org

ASSOCIATION NEWS

Think About It

By Anne Lannan OCNA Executive Director

OCNA is always looking for ideas of ways we can help promote the strengths of the newspaper industry to readers and advertisers, and we want to pick your creative minds, so to speak. I came across a file from 1998 where community newspapers across Canada published a Nowhere To Hide editorial campaign the same week. The intent was to flush out one of Canada’s most wanted suspected murderers, Dennis Melvyn Howe, for the 1983 murder of a nine year old girl in Toronto. So, you ask, did he come out of hiding? Not in Canada. Thirty one years later and the latest lead reported is an individual in Idaho who was being investigated last year. http://news. nationalpost.com/2013/09/04/dna-sample-will-finally-solve-mystery-of-whether-idahorepairman-is-really-fugitive-who-killed-toronto-child/ The Nowhere to Hide garnered attention for our industry as we worked together for a cause. It was an idea that blossomed by Lori Martin at the Barrie Advance. What are other ways we can draw this type of attention to our industry? Talk about it at your staff meetings and over lunch, and share your thoughts with OCNA. We know that what we print in the pages of our newspapers has a strong and positive impact. So let’s show that on a collective basis.

NEWSCLIPS VOLUME 03, ISSUE 07 3228 South Service Rd. Suite 116 Burlington, ON L7N 3H8 p.905.639.8720 f.905-639.6962 e. info@ocna.org w. www.ocna.org

OCNA BOARD PRESIDENT

Gordon Cameron

FIRST VP INTERIM

Dave Adsett

SECOND VP

Andrea DeMeer

SECRETARY/ TREASURER

Dave Harvey

PAST PRESIDENT

Mike Mount

DIRECTORS

Anne Marie Creskey Abbas Homayed Mike Power Rick Shaver Ray Stanton John Willems

Drone Use for Journalistic Purposes The association is researching the use of drones and other unmanned aerial vehicles for newspapers and we would like to hear from you. Let us know if you have looked into the purchase of one or are thinking about it. With prices in the $1,000 and up range, this technology is within reach for community newspapers.

Continued on Page 8 >>>

OCNA STAFF EXECUTIVE DIRECTOR

Anne Lannan

CONTROLLER

Todd Frees

04 ..........................................LEAMINGTON PAPER GETS NEW HOME

MEMBER SERVICES

Karen Shardlow Kelly Gorven

06 .............................................................BNC WINNERS ANNOUNCED

ACCOUNTING

Lucia Shepherd

08 .....................MOURNING THE LOSS OF A NEWSPAPER VETERAN

AD*REACH

Ted Brewer Carolyn Press Erica Leyzac

IN THIS ISSUE...

10 .................................................MUNICIPAL ELECTION GUIDELINES 13 ......................................................................WHY DESIGN MATTERS 14 ..................................................................WIDGETS AND AD CHOICES 15 ........................................DON’T TELL, INSTEAD COACH AND A-S-K! 20 .................................................................................PHOTO GALLERY April 2014

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MEMBER NEWS

OCNF Student Placement Program Recipient Enjoys Working with the Lakeshore Advance

OCNA MEMBER SPOTLIGHT A GOOD READ: HAMILTON COMMUNITY NEWS’ NEW LOOK

Niagara College journalism student Sheila Pritchard joined the Lakeshore Advance for her Co-op placement in mid March. Sheila got right to work under the direction of editor Lynda HillmanRapley. She has written many local features, a weekly column and is honing her skills at municipal council meetings as well as taking many photos. Sheila stayed at the Lakeshore Advance until mid April. She is shown below displaying her first published paper. “One of my constants when we have students is stacking up their portfolios. I always want the student to be able to meet deadlines, so I have story ideas ready for them the first week and then by the second week--when they are more comfortable--ask them to pitch some ideas,” Lynda said. “Sheila has done that and has had a lot of postive feedback from the community. Her self confidence has soared since she arrived. Whatever she decides to do-she will do very well-I am certain of that!” Sheila is this year’s recipient of the OCNF Student Distance Placement Program - an initiative that provides much-needed funding to undergraduate journalism students entering into a co-op at a community newspaper. OCNF’s intent is to attract talented up-and-coming journalists to the industry as a viable and long-term career option, and to provide a valuable educational experience to aspiring journalists who, without adequate funding, would otherwise not have the opportunity to do so.

Production Michael Payne, left, general manager Jason Pehora, group managing editor Gordon Cameron and designer Scott MacDonald look over their handiwork in the first editions of the newly redesigned Hamilton Community News papers. The redesign, which hit the streets on April 10, focused on creating a clean, modern look that would make the paper easier to read and better showcase the work of Hamilton Community News’ award-winning journalists.

WELLINGTON ADVERTISER HIRES NEW REPORTER The Fergus Wellington Advertiser recently hired a new reporter. Meagan Leonard recently graduated from the Print Journalism, Online Publishing & Computer Assisted Reporting Program at Loyalist College. She also has a Bachelor of Arts, English & Art History from Carleton University. She completed her internship with the ChronicleHerald in Halifax, Nova Scotia.

April 2014

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ASSOCIATION NEWS

OCNA MEMBER SPOTLIGHT LEAMINGTON PAPER GETS NEW HOME It’s been four years since the Leamington Southpoint Sun published its first issue on February 3, 2010. A lot has changed in four years. “We weren’t sure what to expect or how a second weekly community newspaper would be received in Leamington at the time. We worked hard and grew into what we are today and now we’ve outgrown our small office from our humble beginnings in Wheatley,” said co-owner Jim Heyens. The Wheatley Journal has operated at 14 Talbot Street West, Wheatley for over a century and generations of Journal readers have enjoyed the small town news office and print shop, but on April 9, the Journal and Sun office will be moving to Leamington. “It’s never an easy decision to move a century old business – a tradition – in this town. This is my hometown and I take great pride in it, but the success and expansion of our business has meant many, many changes,” said Heyens. Heyens purchased the Wheatley Journal from Rick Epplett five years ago. In that time, the Journal has expanded to include the Leamington Southpoint Sun and expanded its commercial print business. In 2010, Heyens and business partner Sheila McBrayne started the Sun and most recently combined all print businesses into Southpoint Publishing Inc. “We added more employees and expanded our scope. The Journal had two full time staff and one part-time staff five years ago. We’re proud to say that we employ 9 fulltime employees, two part-times, several contract workers, freelancers and about 25 carriers,” said McBrayne. With growth comes an increase in demand on space, utilities, internet capacity and convenience. “We don’t own the building, and we needed more space; it was just a good business move,” said Heyens. “We would not have been able to launch the Southpoint Sun without the Wheatley Journal, and we’ll never take that for granted,” added McBrayne. The Journal and Sun will be re-locating down Talbot Street, about 11 kilometres westward, to 194 Talbot Street East, Unit #5, Leamington, in the completely renovated former Krazy Kelly’s building. “Our office at the new location was an empty shell. We were able to design the space specifically for our needs and we’re excited to be able to serve our readers and advertisers better from this new central location,” said Heyens.

April 2014

BREAKING NEWS

Newspaper layout expert goes freelance • More than 20 years’ experience in newspaper production • Deadline-driven, meticulous production professional • Reasonable rates • References available

If you are an established or start-up newspaper looking for a reliable design and production expert to work from home, give me a call...let’s chat.

613-612-5373 • patti@pattimoran.ca www.coroflot.com/pattimoran

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ASSOCIATION NEWS

H W

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Metro e-Connect

The new multimedia ad program that is changing the way we connect. OCNAHOW2013

BNC Awards Duplicate Plaque Orders

OLG is proud to work with communities in Ontario and to be part of bringing over 250 local events to life, like the OCNA Better Newspaper Competition Awards Gala Reception.

Congratulations to the winners of OCNAâ&#x20AC;&#x2122;s 2013 BNC Awards. On Friday, April 4, first, second and third place finishers of each category were announced during the BNC Awards Gala at the Hilton Garden Inn in Vaughan.

DUPLICATE PLAQUES ARE AVAILABLE! $40 + HST (INCLUDING DELIVERY)

Please contact Karen Shardlow: k.shardlow@ocna.org or 905-639-8720 x 232 with your order no later than FRIDAY, MAY 16. April 2014

www.ocna.org

ASSOCIATION NEWS

OCNA Better Newspaper Competition Winners Announced OCNA is proud to recognize the outstanding quality of work produced each week by our member newspapers and showcase it to readers and advertisers. The winners of this competition were announced and recognized during the BNC Gala on Friday, April 4, 2014 at the Hilton Garden Inn in Vaughan. For pictures from the event, see the Photo Gallery on Page 18-19.

General Excellence Awards

Class 1 (Circ. 1,999 and under) 1st: Minden Times 2nd: Barry’s Bay This Week 3rd:Barry’s Bay, The Valley Gazette

Class 4 (Circ. 6,500 - 12,499) Sponsored by Metro Creative Graphics 1st: Huntsville Forester 2nd: Niagara This Week, Town Crier 3rd: Uxbridge Times-Journal

April 2014

Class 7 (Circ. 45,500 and over) 1st: Brant News 2nd: Newmarket Era/Aurora Banner 3rd: Mississauga News

Premier Awards

Premier Awards honour individual works in both editorial Class 8 - College/University and advertising categories such 1st: University of Waterloo, as Best Editorial, Best Feature Imprint Photo, Best Front Page, Best 2nd: Algonquin College, Algonquin Local Retail Layout, Best Original Times Advertising Idea, etc. Arts & Entertainment 1st: Glanbrook Gazette 2nd: Waterloo Chronicle 3rd: Niagara This Week, Grimsby

College & University College & University Awards recognize the outstanding work of Journalism students in Photography, News Writing, and Feature Writing.

Best Business & Finance Story 1st: Vankleek Hill Review 2nd: Blue Mountains Courier- Herald 3rd: Kitchener Post

Student Feature Writing Sponsored by Ontario General Contractors Association 1st: Ryerson University - Angelina Irinici 2nd: University of Waterloo - Amanda Guderian & Majuratan Sadagopan 3rd: Ryerson University - Samuel Greenfield

Class 2 (Circ. 2,000 - 3,499) 1st: Haliburton County Echo 2nd: Winchester Press 3rd: New Hamburg Independent

Class 5 (Circ. 12,500 - 22,499) 1st: Elmira-Woolwich Observer 2nd: Midland/Penetanguishene Mirror 3rd: Orangeville Banner

Best College/University Newspaper Website 1st: Ryerson University - The Ryersonian 2nd: Centennial College - The Toronto Observer 3rd: University of Waterloo - Imprint

3rd: Niagara College, Niagara News

General Excellence Awards recognize overall achievement by circulation class in editorial, advertising and layout.

Class 3 (Circ. 3,500 - 6,499) 1st: Nunavut News/North 3rd: Eganville Leader 2nd: New Liskeard Temiskaming Speaker

Class 6 (Circ. 22,500 - 44,999) Sponsored by Northern News Services 1st: Sudbury Northern Life 2nd: What’s Up Muskoka 3rd: Waterloo Chronicle

Best Editorial (Circ. 10,000+) 1st: Sudbury Northern Life 2nd: Peterborough This Week 3rd: Fergus Wellington Advertiser Best Editorial (Circ. -9,999) 1st: Vankleek Hill Review 2nd: Manitoulin Expositor 3rd: Minden Times

Student News Writing Sponsored by Ontario Journalism Educators Association 1st: University of Waterloo Erwin-Michael Melocoton 2nd: Ryerson University - Emma Jarratt 3rd: Ryerson University - Samuel Greenfield & Derek Kirk

Education Writing Sponsored by Ontario Journalism Educators Association 1st: Brant News 2nd: What’s Up Muskoka 3rd: Vankleek Hill Review Environment Ontario 1st: Nunavut News/North 2nd: Northumberland News 3rd: Oshawa This Week

Student Photography 1st: Niagara College - Rick De Vries 2nd: Loyalist College - Justin Tang 3rd: Loyalist College - Emily Cumming

Feature Writing (Circ. 10,000+) Sponsored by O’Donnell, Robertson & Sanfilippo 1st: Collingwood Enterprise- Bulletin 2nd: Milton Canadian Champion 3rd: Kanata Kourier-Standard Feature Writing (Circ. -9,999) Sponsored by O’Donnell, Robertson & Sanfilippo 1st: Bracebridge Examiner 2nd: Manotick Messenger 3rd: Minto Express Health & Wellness 1st: Kanata Kourier-Standard 2nd: Georgina Advocate 3rd: Elmira-Woolwich Observer Heritage Sponsored by Fort Frances Times 1st: Burlington Post 2nd: Richmond Hill/Thornhill Liberal 3rd: Orangeville Banner Best Investigative News Story 1st: Sarnia/Lambton This Week 2nd: Bracebridge Examiner 3rd: Vankleek Hill Review Best News Story (Circ. 10,000+) Sponsored by Hydro One Networks Inc. 1st: Nepean/Barrhaven News 2nd: Clarington This Week 3rd: Etobicoke Guardian Best News Story (Circ. -9,999) Sponsored by Hydro One Networks Inc. 1st: Bracebridge Examiner 2nd: Prescott Journal 3rd: Manotick Messenger Best Rural Story (Circ. 10,000+) Sponsored by Ontario Federation of Agriculture 1st: Burlington Post 2nd: Guelph Tribune 3rd: Collingwood Enterprise- Bulletin

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ASSOCIATION NEWS

Best Rural Story (Circ. -9,999) Sponsored by Ontario Federation of Agriculture 1st: Gravenhurst Banner 2nd: New Hamburg Independent 3rd: Parry Sound Beacon Star Best Feature/News Series (Circ. 10,000+) 1st: Clarington This Week 2nd: Richmond Hill/Thornhill Liberal 3rd: Oshawa Express Best Feature/News Series (Circ. -9,999) 1st: Barry’s Bay, The Valley Gazette 2nd: New Hamburg Independent 3rd: Deep River North Renfrew Times Sports & Recreation Story 1st: New Hamburg Independent 2nd: Orangeville Banner 3rd: Clarington This Week Humour Columnist of the Year 1st: Fergus Wellington Advertiser - Kelly Waterhouse 2nd: Manotick Messenger - Jeff Morris 3rd: Markham Economist & Sun - Bernie O’Neill Columnist of the Year 1st: Waterloo Chronicle - Bob Vrbanac 2nd: Manotick Messenger - Jeff Morris 3rd: Newmarket Era/Aurora Banner - Debora Kelly Stephen Shaw Award for Reporter of the Year Sponsored by Ontario Power Generation 1st: Waterloo Chronicle - James Jackson 2nd: Kawartha Lakes This Week - Barbara-Ann MacEachern 3rd: Clarington This Week - Jennifer O’Meara

April 2014

Community Service Sponsored by Young Drivers of Canada 1st: Oshawa This Week 2nd: Barrie Advance 3rd: Aylmer Express

Editor of the Year 1st: Peterborough This Week - Lois Tuffin 2nd: Burlington Post - Don Ford 3rd: Ottawa Hill Times - Kate Malloy

Best Vertical Product 1st: Ottawa Hill Times 3rd: Barrie Advance 2nd: Bracebridge Examiner

Best Feature Photo (Circ. 10,000+) 1st: Clarington This Week 2nd:Ajax/Pickering News Advertiser 3rd: North York Mirror

Best Front Page (Circ. 10,000+) Sponsored by Laurentian Publishing 1st: Sudbury Northern Life 2nd: Grimsby Lincoln News 3rd: Ajax/Pickering News Advertiser

Best Feature Photo (Circ. -9,999) 1st: Eganville Leader 2nd: Elmira Independent 3rD: King Connection Best Photo Layout 1st: Ajax/Pickering News Advertiser 2nd: Barrie Advance 3rd: Blue Mountains Courier- Herald Best Sports Photo 1st: Milton Canadian Champion 2nd: London Community News 3rd: Barrie Advance Best Spot News Photo 1st: Newmarket Era/Aurora Banner 2nd: Oshawa This Week 3rd: Manotick Messenger

Best Sports Section Sponsored by Metroland Media Group Ltd., Southwestern Ontario Division 1st: Kitchener Post 2nd: Elmira-Woolwich Observer 3rd: Milton Canadian Champion

Use of Process Colour 1st: Burlington Post 2nd: Fort Frances Times 3rd: Tilbury Times

Best Creative Ad 1st: Milton Canadian Champion 2nd: Listowel Banner 3rd: Stoney Creek News

Cartoonist of the Year 1st: Ottawa Hill Times - Michael de Adder 2nd: Cambridge Times - C.A. Gray 3rd: Scugog Standard - Walt Radda

Original Ad Idea (Circ. -9,999) 1st: Manitoulin Expositor 2nd: Minto Express 3rd: New Hamburg Independent Salesperson of the Year 1st: Etobicoke Guardian - Sharlene Thompson 2nd: Vaughan Citizen - Howie Taylor 3rd: Scarborough Mirror - Bruno Gervasio

Special Section (Circ. -9,999) 1st: Eganville Leader 2nd: Nunavut News/North 3rd: Bracebridge Examiner

Photographer of the Year 1st: Ajax/Pickering News Advertiser - Ryan Pfeiffer 2nd: Oshawa This Week - Ron Pietroniro 3rd: Burlington Post - Nikki Wesley

Original Ad Idea (Circ. 10,000+) 1st: Vaughan Citizen 2nd: Alliston Herald 3rd: Burlington Post

Best Front Page (Circ. -9,999) Sponsored by Laurentian Publishing 1st: Bracebridge Examiner 2nd: Parry Sound North Star 3rd: Huntsville Forester 3rd: King Connection

Special Section (Circ. 10,000+) 1st: Georgina Advocate 2nd: Oakville Beaver 3rd: Oshawa This Week

Best News Photo 1st: Ajax/Pickering News Advertiser 2nd: Oakville Beaver 3rd: Brant News

Local Retail Layout Sponsored by Metro Creative Graphics 1st: Scugog Standard 2nd: Orangeville Banner 3rd: Elmira-Woolwich Observer

Best Community Newspaper Web Site/Web Portal (Circ. 10,000+) 1st: Sudbury Northern Life 2nd: Mississauga News 3rd: Ottawa Hill Times Best Community Newspaper Web Site/Web Portal (Circ. -9,999) 1st: Beeton, New Tecumseth Times 2nd: Bracebridge Examiner 3rd: Manitoulin Expositor ONLINE Special Project/Event/ Breaking News Coverage 1st: Mississauga News 2nd: Oshawa This Week 3rd: Ottawa Hill Times

In House Promotion 1st: Milton Canadian Champion 2nd: Scugog Standard 3rd: Barry’s Bay, The Valley Gazette

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ASSOCIATION NEWS

Newspaper Veteran Passes Away at Age 78

CONNECT WITH US!

Bill ‘Scoop’ Whitbread passed away at the Caledon Enterprise office on Sunday, April 13 at the age of 78. A local newspaper legend, Bill began his career with the Enterprise in 1953 as Sports Editor. After an impressive 50 years, he retired in 2003. However, he continued to work for the paper, covering local sports and contributing as a freelance columnist until his dying days. He even took on the role of delivery man twice a week to ensure the Enterprise made into into the hands of its readers. The team at OCNA would like to send its condolences to Bill’s family, friends and co-workers at the Caledon Enterprise.

@OCNAAdreach Follow us for frequent association updates, industry news, upcoming events and more.

Seeking Experienced Publisher/General Manager Come join an award winning, deeply rooted community newspaper looking for a hard working publisher/general manager with a passion for community, news, and strong leadership skills. REQUIREMENTS: • Knowledge of the newspaper industry • Strong leader • Post Secondary Education • Sales skills an asset • Great personal skills • Have a positive attitude • Willing to take chances and learn from your peers • Hard working and enjoy rewards in a team environment

PHOTO COURTESY OF THE CALEDON ENTERPRISE

Licensing for Drones

DUTIES AND RESPONSIBILITIES: • Manage the sales, editorial and operations with a focus on building upon the strong history of the paper • Sell advertising in our local community newspapers across numerous regions for maximum growth • Be part of an ever growing team, developing new verticals and supplements for new revenue and income opportunities

>>> Continued from Page 2

What purposes have you considered for its use, eg. coverage of parades, concerts, community fairs, boat races, etc.? As the use of the machine would be for commercial purposes, we will review insurance implications. Have you contacted your insurance company yet? We are looking into the licensing requirements and any legislative implications through Transportation Canada or NAV Canada. A journalistic exemption to any legislation may be in order. Give me a call at 800-387-7982 ext 228 or a.lannan@ ocna.org. We will report back with more information to help you make a well-informed decision about the use of drones for your business.

COMPENSATION: Base + Performance Bonuses

Let’s Talk. EMAIL RESUME FOR CONSIDERATION: John Miles Operations Manager Simcoe York Printing and Publishing john@simcoeyorkprinting.com

April 2014

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ASSOCIATION NEWS

Innovative Advertising This classified page comes from a Colombian newspaper. A kitchen company, HiperCentro Corona, chose to alter the perspectives on rows of text to attract more attention. If you look close enough, it seems as if the page has a kitchen concealed inside it. This ad proves that catching a reader’s eye doesn’t always mean having to use flashy photos, slogans or colour.

CLASSIFIED AD

April 2014

New E-Book For Sales Professionals In The Newspaper Industry Bob Berting announces the release of his new E-Book “Advanced Selling Skills For The Advertising Sales Pro”. Advertising salespeople who feel the pain of diminishing ad sales have led Bob Berting to publish this E-Book which offers solutions to their day to day problems. Don’t miss the second E-Book by author Bob Berting. Bob is a newspaper marketing expert, sales trainer, sales seminar and workshop leader, columnist in many national and regional newspaper trade publications, and has conducted over 1500 live seminars and tele-seminars for advertising sales staffs, their customers, and print media associations. This new E-Book has many valuable tips for both entry level to experienced advertising salespeople and is an important guide to break old habits with increased self-discipline. Readers can get more information by going to www.adsalespro.com where they can see the table of contents and a sample first chapter before deciding to order the book at 24.95. All in all, this new E-Book by Bob Berting will be an important guide book for the success of advertising salespeople in the newspaper industry.

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ASSOCIATION NEWS

What Newspapers Should Know About the Municipal Election The following is information from the Municipal Elections Act, 1996 and Regulations passed under it relating to campaign expenses of candidates and other relevant matters. The full Municipal Elections Act, 1996 as amended and the applicable regulations may be found at http://www.mah.gov.on.ca/Page219.aspx.

recorded for donations more than $10. The financial statement is a public document. Clerks are required to make all financial statements available in an electronic format free of charge. The limit on contributions donated in money, goods, or services from an individual, corporation or trade union is $750 to any one candidate, regardless of the number of offices the candidate was nominated for during the election period. The limit on contributions to a candidate who is running for mayor in the City of Toronto is $2,500. The maximum total amount a contributor may contribute to candidates in the same jurisdiction is $5,000. Each municipal council and each school board is a separate jurisdiction. Only the candidate and those persons authorized by the candidate can accept campaign contributions. Contributions can only be accepted during the campaign period and only from a person or entity entitled to make a contribution. For the purpose of this Act, costs incurred for goods and services by or on behalf of a person wholly or partly for use in his or her election campaign are expenses.

Dates to Remember Nomination Period: Jan. 2, 2014 - Friday, Sept. 12, 2014 at 2pm Final Day to Withdraw: Friday, September 12, 2014 Voting Day: Monday, October 21, 2014 Council Terms Begin: Monday, December 1, 2014

Contributions and Expenses Please note there are no advertising blackout periods nor requirements to print that ads are ‘authorized by’. Limits for newspapers selling advertising for less than market value: If goods and services used in a person’s election campaign are purchased for less than their market value, the difference between the amount paid and the market value is considered a contribution. The value of free political advertising, provided that such advertising is made available to all candidates and is in accordance with the Broadcasting Act (Canada) is not considered to be a contribution.

Formula to calculate the candidates spending limit: • Head of municipal council: $7,500 + .85 per eligible elector • Member of municipal council or school board: $5,000 + .85 per eligible elector During the period that begins on the day a candidate is nominated, and ends on voting day, his or her expenses shall not exceed an amount calculated in accordance with the prescribed formula. Within 10 days after nomination day, the clerk must give candidates a final spending limit.

Joint campaigns/Running on a slate - There is nothing in the Municipal Elections Act, 1996 that would prevent like-minded candidates from campaigning on the same platform or identifying themselves as a group or slate. However, each candidate must keep their campaign finances separate and any joint expenses (for example, signs with two candidate’s names on them) must be divided between the campaigns.

Other Considerations

For the purpose of this Act, a candidate’s election campaign period for an office shall be determined in accordance with the following rules [and subject to some variations set out in the Act]: 1. The election campaign period begins on the day he or she files a nomination for the office 2. The election campaign period ends on December 31 in the case of a regular election, but can be extended if campaign has run a deficit.

New for 2014 - Voters are required to show identification in order to vote. The requirement to show identification that has your signature on it has been removed. Reporting and photography at polling stations - Under section 47(1) of the Municipal Elections Act, the only people who may remain in a voting place when the vote is being taken or counted are election officials, candidates, and scrutineers. Please note that the clerk designates each voting place, and the designation may include the entire property of the building where voting is taking place. There are also strict regulations about interfering with voters, influencing voters, showing/looking at ballots, etc. Reporters and photographers should be aware that penalties for contravention of the Act are fines of up to $25,000 for individuals and up to $50,000 for corporations and trade unions, or up to six months in prison.

A contribution shall not be made to, or accepted by, or on behalf of a candidate outside his or her election campaign period. Contributions received outside the campaign period that cannot be returned to the contributor, or any anonymous contributions, must be turned over to the clerk. An expense shall not be incurred by or on behalf of a candidate outside his or her election campaign period. Contributions accepted by the candidate must be reported in the financial statement to be filed with the clerk by the candidate, which includes the name and address of any contributor who made a total aggregate contribution, including the value of goods and services, exceeding $100. Funds collected at fundraising events must also be April 2014

The Municipal Elections Act, 1996 does not prohibit campaigning on voting day. While there are restrictions on advertising for federal and provincial elections on voting day, these ‘blackouts’ do not exist for municipal and school board elections. 10

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ASSOCIATION NEWS Silver Quill Award Recipients Recognized at OCNA Spring Convention With help from the Honourable Kathleen Wynne, Premier of Ontario and Abbas Homayed, CCNA First-Vice President and Publisher of Sudbury Northern Life, the association presented four deserving newspaper employees with Silver Quill Awards during the Spring Convention Presidents’ Lunch on Friday, April 4 at the Hilton Garden Inn in Vaughan. These awards are presented on behalf of the Canadian Community Newspapers Association to newspaper employees with more than 25 years of contributions to the newspaper industry.

BONNIE MCKINNON, FORMER TYPESETTER, THE HALDIMAND PRESS

KATHERINE HEDLEY, TYPESETTER, THE HALDIMAND PRESS Katherine has dedicated her career to the Haldimand Press since 1987. As the sole employee at the satellite Hagersville office, she changes hats frequently between typesetting, reception, circulation, composition and reporting – and excels at them all. Heavily involved in the agricultural community, Katherine was president of the Haldimand 4-H Association and currently serves as membership coordinator. She also volunteers with minor hockey in both Cayuga and Haldimand, and coaches minor ball.

Bonnie retired last year and has certainly earned this award after serving as the newspaper’s typesetter since 1975. In her community, Bonnie is a member of the Catholic Women’s League and served as the Legion’s Youth Chairperson for 22 years. With no Santa Claus Parade in Hagersville for many years, Bonnie was the driving force to ensure Santa came to the town’s community centre for 25 years.

JULIE SLACK, REPORTER, MILTON CANADIAN CHAMPION

TRACY RICHARDSON, ADVERTISING MULTI-MEDIA COORDINATOR /EVENT MANAGER, KAWARTHA LAKES THIS WEEK

This year marks a special milestone in this journalist’s career. Julie began as a reporter/photographer at the Grimsby Independent in 1989 and has earned her reputation as an award-winning journalist at newspapers in the Niagara Region, Hamilton, and Mississauga. She began working at the Milton Canadian Champion in 2012 and continues to make an impact weekly. Outside of her hectic schedule in the newsroom, she serves as an auxiliary police officer, cub leader, baseball coach, school volunteer, and blood donor. Julie’s motto is ‘I will sleep when I’m dead’.

Tracy’s enthusiasm for newspapers began to emerge while studying Advertising and Marketing at Durham College in the mid 1980s. She hasn’t looked back since taking her first positions at Shopper’s Market and Peterborough This Week in 1988. She has called Kawartha Lakes This Week home since 1995. In her community, Tracy is currently the PC Association Director, a director of the Pontypool Community Centre, a Dragon Boat Captain and participates in Run for the Cure, to name a few. April 2014

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SUPPLIER SHOWCASE

OCNA’S SUPPLIER SHOWCASE Honolulu Star-Advertiser Selects MediaSpan’s NewsEditPro® for Editorial Content Management MediaSpan About Oahu Publications, Inc.

MediaSpan recently announced that Oahu Publications, Inc. has selected MediaSpan’s NewsEditPro® as their preferred editorial content management system, which includes its flagship daily, Honolulu Star-Advertiser, Hawaii’s largest newspaper with a print and digital circulation of 265,099, which ranks them 17th in the nation for daily average. The publications to be deployed utilizing the system include the Honolulu Star-Advertiser, MidWeek Publications (Oahu and Kauai, HI), and The Garden Island (Lihue, Kauai, HI). “We wanted to provide our editorial staff with a modern, easyto-use and efficient system that provides everything they need to deliver content to our customers in all formats, including digital and print,” stated Roger Forness, Vice President of Technology, Oahu Publications, Inc. “MediaSpan’s NewsEditPro leverages our ability to fully implement these processes across a multitude of our publications”. “The ability to efficiently consolidate our operations and users was the goal for this project,” said Perry Magpoc, Senior Systems Analyst, Oahu Publications, Inc. “By partnering with MediaSpan, we feel we can meet these goals quickly, and provide our customers with the very best products and services available.”

Since its establishment in 2001, Oahu Publications Inc. has emerged as Hawaii’s major print media company. OPI’s flagship publication is the daily Honolulu Star-Advertiser, established in 2010 when the Honolulu Star-Bulletin (est. 1882) and The Honolulu Advertiser (est.1856) merged after OPI purchased The Honolulu Advertiser from Gannett Corp. In addition to the Star-Advertiser, OPI owns and publishes a diverse group of publications, including MidWeek, three military papers and various specialty publications, as well as luxury and hotel magazines.

About MediaSpan

MediaSpan Group, Inc. (www.mediaspangroup.com) powers digital content management, online marketing, advertising and business productivity solutions for the world’s leading media companies including Sun Media, Advance Publications, CNHI, Paxton, Civitas and Stephens Media. With more than 3,000 local newspaper, radio, and television properties relying on its solutions, MediaSpan is the world’s largest network of local media companies and media consumers. Headquartered in Ann Arbor, MI, MediaSpan has development, support and sales offices worldwide including Melbourne, FL, London, UK, and Montréal, Canada.

About NewsEditPro®

NewsEditPro, the industry’s most popular editorial workflow solution, is a full-featured, browser-based suite of tools that minimizes the steps required to deliver timely information to your customers in both traditional and modern multimedia channels. By simplifying and automating complex tasks and scheduling routines, NewsEditPro offers power, speed and flexibility in a modern content management system, while allowing your staff to concentrate on what they do best – create great content.

April 2014

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DESIGN

Why Design Matters By Ed Henninger Henninger Consulting

When you look at a newspaper—any newspaper, anywhere, anytime—what’s the first thing you see? Its design. For more than 30 years, I have stressed the need—no, the demand—for good newspaper design. Maybe it’s just me. Maybe it’s because I’ve been talking about good design for so long that those who hear me are turning a deaf ear. So maybe you’ll give more credence to others. Maybe the following words of design wisdom will help convince you:. “Good design is good business.” — Thomas J. Watson “The artist in me cries out for design” — Robert Frost “All problems are solved by good design.” — Stephen Gardiner “The details are not the details. They make the design.” — Charles Eames “Design is the method of putting form and content together. Design is so simple—that’s why it’s so complicated.” — Paul Rand “Design works if it’s authentic, inspired and has a clear point of view. It can’t be a collection of input.” — Ron Johnson “Design is not for philosophy. It’s for life.” — Issye Miyake “A good designer must rely on experience, on precise thinking and on pedantic exactness. No magic will do.” — Niklaus Wirth “Designs of arbitrary nature cannot be expected to last long.” — Kenzo Tange “Design is not just what it looks like. Design is how it works.” — Steve Jobs “Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.” — Ivan Chermayeff “Almost all quality improvement comes via simplification of design.” — Tom Peters “You can be a mason and build 50 buildings, but it doesn’t mean you can design one.” — John Malkovich “There are three responses to a piece of design: Yes, no and WOW! Wow is the one to aim for.” — Milton Glaser “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” — Antoine de SaintExupéry “I strive for two things in design: simplicity and clarity. Great design is born of those two things.” — Lindon Leader “Content precedes design. Design in the absence of content is not design. It’s decoration.” — Jeffrey Zeldman “Everything is designed. Few things are designed well.” — Brian Reed “Good design is obvious. Great design is transparent.” — Joe Sparano “A designer is a planner with an aesthetic sense.” — Bruno Munari “Design is intelligence made visible.” — Alina Wheeler “A designer can mull over complicated designs for months. Then suddenly the simple, elegant beautiful solution occurs to him. When it happens to you, it feels as if God is talking! And maybe He Is.” — Leo Frankowski ED HENNINGER is an independent newspaper consultant and the Director of Henninger Consulting, offering comprehensive newspaper design services at: www.henningerconsulting.com. April 2014

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ADVERTISING

Widgets and Ad Choices By John Foust Raleigh, NC

Let’s say you’re considering the purchase of a new widget. Your current widget is working okay, but you know that there have been some new innovations lately and you’d like to see what’s available. So you go to a meeting which features widget manufacturers. You notice a couple of things when you walk into the room: (1) A lot of people are vying for your attention and (2) They seem to fall into four general categories. Let’s take a look at what you encounter in that crowded room:

1. The guy with the loud, plaid sport coat, white shoes and a big cigar. His approach is big, bold and obnoxious, just like his outfit. It’s his strategy to make you look at him before you notice anyone else. Yesiree, Bub. He’ll shout and jump up and down on his display table until you give him your attention. And if you happen to glance at someone else while he’s talking, he’ll slap you on the back and claim that his widget is the best in the history of widgetry. The banner over his booth reads, “For all your widget needs.” His favorite words are “unbelievable” and “fantastic.” He has exclamation marks on his tie. 2. The lady making balloon animals. Instead of talking about widgets, she’s tries to dazzle you with glamour and artistry. “Now that I have your attention, let me make another balloon animal. How about a rhinoceros? That will really impress you. Our widgets? Oh, they are topnotch. But let’s not talk about that. Let’s focus on my creativity. Stand here in front of my booth for a while, and I’ll make a pelican on roller skates.” 3. The guy making deep philosophical statements. He must be talking about widgets, because he’s in the widget room – but you’re not completely sure. April 2014

His favorite sayings seem to be “We make life good,” “Making goodness for 50 years,” and “Goodness is really good.” He doesn’t have a booth. He just wanders around saying seemingly profound – but empty – words.

4. The lady with lots of information. Her banner has a clearly defined benefit statement. Her company literature describes the ways her widget can solve specific problems for prospective customers. And she shows a genuine interest in each customer who stops to talk. She’s the opposite of the other three people. She’s not trying to out-shout the competition, she’s not trying to grab anyone’s attention with razzle dazzle, and she’s not making vague product statements. She communicates concise, relevant information about her line of widgets. Which widget person would you rather talk to? The shouter, the dazzler, the vague sloganeer or the person who understands what you need from a widget? Each of these four people represents a particular style of advertising. There are ads that shout to get your attention, ads that are artsy and off topic, ads with meaningless words – and ads which focus on the interests of specific target audiences. Which style has credibility? Which style works? The answer is obvious.

(c) Copyright 2013 by John Foust. All rights reserved. JOHN FOUST has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: jfoust@mindspring.com 14

WE WANT TO HEAR FROM YOU! Send your happenings to newsclips@ocna.org and your newspaper could be featured in the next issue of NewsClips!

Upcoming Webinars Taming the E-mail Beast Friday, May 9 Presenter Randy Dean, Time Management Expert

Digital Value Proposition Thursday, May 15 Presenter Allan Barmak, The Barmak Group

High-quality, low-cost web conferences that help media professionals develop new job skills without leaving their ofces.

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ADVERTISING

Don’t Tell, Instead Coach and A-S-K! By Chuck Nau

“How am I doing?” Remember those moments earlier in your life when you may have asked that question or a similar one of a teacher, friend or confidant? In many instances, those questions were being asked to open a dialogue, and gather some outside information to confirm that your assessment of your current situation was accurate. In these challenging, tough and, sometimes, frightening economic times are you being asked these same questions today by your staff? Then again, do you model and encourage your staff to ASK (Always Seeking Knowledge) you questions? How are they doing, coach? ‘Coaching’ or conversations with your staff are important, particularly in these rapidly changing times, as you develop a concept of team and teamwork. Fostering an ‘asking’ rather than ‘telling’ environment will give support and encouragement to your team. ‘Coaching’ is not talking to your staff. Rather it is a two way dialogue or discussion looking at performance, identifying performance obstacles or problems, and developing solutions and action steps. Coaching helps to clarify goals and priorities; minimizes misunderstandings; increases the sense of teamwork through involvement in planning, problem solving, and increased responsibilities; and develops creativity and innovation while enhancing productivity. All of your staff, both those who are performing well and the rookies, those who are anxious to move to a position of increased responsibility or have performance related issues, will benefit from coaching. Remember, too, that coaching occurs at a variety of times; in the office, in meetings or other group dynamics, in the field, and, of course, one on one. ‘Coaching’ or opening that two way dialogue with your staff involved three action components - preliminaries (listening), probing (asking), and feedback. Preliminaries are typically ice breaker in nature and help to put individuals at ease. They also open the conversation to a give and take by identifying the reason or goal for the meeting. Probing or Always Seeking Knowledge (Asking) works to narrow the focus, review the situation, identify the problem and its potential impacts, elicits staff input and ideas, and encourages staff to develop, innovate and review various solutions. Feedback helps to clarify new learning, develop and gain consensus on needed action steps, and reinforce your confidence and support of the plan. The need and benefits for coaching on a one on one basis are numerous. Coaching the individual calls for personal contact. On

April 2014

a daily basis, with all the demands on your time, personal contact with your staff can suffer. It’s important to remember that your personal contact with your staff members is vital to them. Personal contact conveys a sense of importance and with the personal contact comes a sense of identity (‘congratulations on your sale to...’) which in turn is an entree for positive reinforcement and individual motivation. Coaching affords YOU the opportunity to listen, and foster an atmosphere of open communication. Your people are not the only ones to benefit from coaching (listening). You also get the benefit of free information, which, again, has the added benefit of building your sales, management or operations team. Coaching gives your people a regular barometer on their progress, and in some cases, may break their job into various components for reflection, review, revision, and growth. Failure demoralizes an individual and threatens your team and YOU. Coaching enables you to offer direction and guidance suggest ways to prevent failure again. Most importantly, it gives emotional support and reinforces the importance of the individual to you and your team. Last but not least, coaching helps YOU. Coaching empowers employees to build their skill level, operate independently, enhance their performance (due to a clear understanding of goals, expectations, and needed action steps), work as a team, and take risks. As a coach, you are the leader: How you work with each ‘team’ member, the team as a whole, the day to day problems and setbacks, is watched closely. When you handle all these in a resilient, productive, and healthy manner your team will admire and duplicate that attitude with your newspaper readers and customers.

(c) Murray & Nau, Inc. CHUCK NAU of Murray & Nau, In. is a Seattle area based publishing consultant and sales and management trainer. He has been a speaker for and conducted advertising, marketing, management and sales training workshops with newspapers, niche publishers, publishing groups and press associations, throughout North America. Comments and questions are welcome and may be directed to Chuck via e-mail: murnau@nwlink.com or at (425)603-0984.

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BUSINESS

6 Tips for Handling Aggression in Business Negotiations! By Patrick Tinney Managing Partner Centroid Training & Marketing this market as a leverage example to the rest of the industry. Just moments before I was to meet with the customer I get a call from the newspaper lowering its rates saying….”just want you to know your decision to lower these rates will be responsible for two job losses on this end.” Click. It was a short call. Talk about pressure I didn’t need!! Still reeling from the angry call from the newspaper I sat with the customer and presented our case for lowering rates as the client had requested. The rates were not what they had hoped for. Not three minutes into this negotiation and the customer stood up red faced and stomped around his desk and threatened to bring in one of the very senior executives down the hall to really work me over. Wow!! My head was reeling. I was caught in the middle of what looked like two promising internal and external negotiations that were just melting down like a triple scoop ice cream in a heat wave! In the end cooler heads prevailed and I saved both negotiations and both relationships by getting everyone to agree that even though not everyone got what they wanted progress had indeed been made. These negotiations were unnerving but served as great lessons for me in upcoming aggressive/ confrontational negotiations. Tips and Lessons Learned.

move “fromLettheus era of

confrontation to the era of negotiation. - Richard M Nixon

”

The majority of business negotiations are generally collaborative, creatively challenging and constructive. Let’s be honest if we have been summoned to the bargaining table we are there representing our company for good reason. We have resources to help create bridges for our negotiation partner to reach their goals and objectives. Pretty straight forward right? NOT SO FAST IF YOUR BARGAINING PARTNER IS JUST ABOUT TO GO NUCLEAR!! I cannot tell you why but there are some circumstances that just get the best of even the most seasoned professionals. They can just flip out in what seem like normal bargaining situations. The person who is typically the most logical person in the room becomes a 10,000 pound gorilla with an attitude. You could name a hundred reasons why negotiation partners come off the rails and go ballistic. Here, I offer up my top four explanations.

1. Don’t over react - If you notice that your bargaining partner is starting to lose it do not over react. Let the verbal bluster and frustration blow past you. If you react, the situation could escalate. Don’t let this happen.

1. Change 2. Exposure/Negative Risk 3. Big Money 4. Budget Pressures

2. Listen and acknowledge - When our negotiation partner is distressed and unloads on us it is best to listen and acknowledge their frustration. Everyone wants to know they have been heard. Once heard the other side will be more open to hearing our BATNA (Best Alternative To A Negotiated Agreement) plan.

There are few that truly savor change or negative risk in business negotiation channels so when new objectives and new plans creep into the picture the outcome can be quite mercurial. When big money is involved bargainers realize that one wrong move and jobs and careers could be on the line. Big money makes everyone sweat and so it should! Budget pressures can make everyone ornery at the bargaining table! Years ago when working for a large newspaper company I was approached by one of the largest department stores in Canada to lower our rates in a particular market whose rates seemed out of touch with the rest of the country. In what I thought were constructive discussions with the newspaper in question we negotiated at a rate slightly lower than their historical rate with this department store but not as deep as what the customer demanded. The risk was the customer could move their business and use April 2014

3. Separate people from issues - Issues get solved at negotiation tables not people. Sometimes people are under so much pressure that they become the opposite of their true selves. Always take this into account. 4. Like something about aggressor - When confronted by an ugly aggressor at the negotiation table, don’t let your emotions take over. If they are using foul verbal or body language as a tool, stop…… and look at your negotiation partner and find something to like about them. You may even find something humorous about them. This inner focus on our side keeps us from sliding into the gutter with our negotiation partner. Again…stick to the negotiation issues, be tight with 16

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BUSINESS

your BATNA and seek to close a smart deal!

5. Remain collaborative - You just never know when a negotiation partner is using guerrilla tactics to see how we operate under pressure. They do this to try to uncover any perceived weakness from us. If we remain collaborative without moving away from our objectives we are showing enormous strength. This will gain us respect at the bargaining table!

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6. Think Futures - While we live in the present and are mindful of the past the future leads to great treasures. With the rapid turnover in staff these days the person you are negotiating with today could be gone tomorrow. If you showed great grace under fire it will be generally known within the company you are negotiating with. Remarkable calmness and stealth generally messes up an aggressor. These same qualities will be a constructive sign to those that follow that we are a professional negotiator not a rookie â&#x20AC;&#x2DC;truck slammerâ&#x20AC;&#x2122; easily moved off of our longer view of smart deals that stand the test of time!

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Ontario Community Newspapers Association AND Ontario Junior Citizen of the Year Awards

PATRICK TINNEY is the founder of Centroid Training and Marketing, a consulting firm helping organizations make and save money through consultative selling, sales prospecting and business negotiation training. www.centroidmarketing.com.

April 2014

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HUMAN RESOURCES

It’s Not My Job

A TwoGreySuits Article When the statement ‘It’s not my job’ is spoken, it generally carries a negative connotation. It hints of ‘I don’t want to help you any further’, ‘I will only do what is expected of me’, or ‘that’s not part of my job description’. Let’s look at the team concept. In any sport, is a team consistently successful based on individual effort alone? While individual effort can make or break a single game, it requires a team effort to experience a winning season. Why would it be any different in the workplace? Every time we have heard a fellow coworker or anyone in previous companies we’ve worked at say ‘it’s not my job’, we cringe. People need to take collective responsibility at organizations – they need to have the thought process that says, ‘the person is asking me to do something I don’t know how to do; either I can ask for training in this or I can find out whose job it is in the organization’, if it the task doesn’t have an owner, the thought process should be that the employee is happy to take it on. Or should it? Here is the other side of this: It reminds me of a company a friend told me about. They had this really great culture where everyone from the CEO down, took full and collective responsibility for what happened at the company. Everyone answered the phones; when a courier turned up anyone who happened to be around would sign for a package; people in finance and admin roles stayed close to the core of the business and ‘got’ what the business did, they knew who the customers were, so they could engage with them too. This created a really strong culture that was the heart of the organization. But as the company grew, it was decided that there needed to be more organizational structure and individual responsibility so workers could be more focused on their respective roles. A mantra of ‘that’s not my job’ was encouraged to focus on individual responsibility because work responsibility seemed to be too loose or informal.

Most managers would not support the idea of employees saying ‘it’s not my job’. Whatever the size of an organization, if every part of it can be encouraged to live and breathe what it does; rather than be head-down and siloed in their own role or department, that kind of culture will shine through and really contribute to a company’s success both internally and externally. If you care about your company, the next time you hear this, don’t walk away, get to the root of it, find out whose responsibility it is, and more importantly, that the work indeed gets completed.

This article is part of the TwoGreySuits ‘Employee Performance Management’ Series and is offered by our partner, the TwoGreySuits HR Power Centre as a service to our members. The HR Power Centre and HR Hot Line is a one-of-a-kind product specifically designed to get you the answers you need fast, in hundreds of different HR situations. Signing up is simple. You can call us today at 905-639-8720. Why wait? Don’t let important people management issues go unresolved when you can deal with them today.

Service includes: Libel, Invasion of Privacy, Plagiarism, Piracy, Infringement of Copyright, Pre-Publication Hotline Affordable media insurance for Canadian Community Newspapers

April 2014

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GET YOUR PRESS IDENTIFICATION CARDS OCNA can provide you with laminated, business card-sized Press Cards. Cost is $10 each for the first three, and $5 for each one thereafter.

Group Managing Editor

GORDON CAMERON Hamilton Community News 905-523-5800 333 Arvin Avenue Stoney Creek, ON L8E 2M6

Feb. 25, 2014 Date

Contact Kelly Gorven at k.gorven@ocna.org or call 906-639-8720 x239 x 221 for a Publisherâ&#x20AC;&#x2122;s Authorization Form and instructions on how to send photos.

April 2014

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PHOTO GALLERY

Annual Spring Convention

On Friday, April 4, newspaper professionals from across Ontario gathered at the Hilton Garden Inn in Vaughan for OCNAâ&#x20AC;&#x2122;s Annual Spring Convention and BNC Awards. Attendees enjoyed information sessions on topics including advertising, editorial and technology. The association was delighted to have the Honourable Kathleen Wynne, Premier of Ontario in attendance during lunch. Winners of the Better Newspaper Awards were announced during the BNC Awards Gala - a fun night where the outstanding work produced by OCNA members was recognized. A special thank you to sponsors, presenters and all who attended!

Welcome Soiree at Dave & Busters Sponsored by News-Net and McLaren Press Graphics

Convention Sessions

Presidentâ&#x20AC;&#x2122;s Lunch with Premier Kathleen Wynne

April 2014

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PHOTO GALLERY

BNC Awards Red Carpet

April 2014

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April 2014

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