Developing an Effective and Compliant Health Care Marketing Program
www.onlinecompliancepanel.com | 510-857-5896 | customersupport@onlinecompliancepanel.com
Instructor Profile William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC, where he is the president and the CEO. He is also the president of the Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics.
www.onlinecompliancepanel.com | 510-857-5896 | customersupport@onlinecompliancepanel.com
Description
This training program will offer a brief review of the Anti-Kickback Statute, what it is and what it prohibits. When one considers marketing health care services, compliance with the Anti-Kickback Statute is crucial, but the AKS and the regulations do not tell the whole story. One has to look to the OIG advisory opinions, the case law and OIG compliance guidance.
www.onlinecompliancepanel.com | 510-857-5896 | customersupport@onlinecompliancepanel.com
Why Should Attend
If your organization, be it a hospital, physician practice, DME provider, or any other provider offering health care services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute
www.onlinecompliancepanel.com | 510-857-5896 | customersupport@onlinecompliancepanel.com
Objectives
A brief review of the Anti-Kickback Statute, what it is and what is prohibited A brief review of the safe harbours that relate to marketing activities A review of the OIG advisory opinions as they relate to marketing A review of OIG compliance guidance as it relates to marketing An overview of case law relating to marketing activities Strategies that should be taken to preclude liability
www.onlinecompliancepanel.com | 510-857-5896 | customersupport@onlinecompliancepanel.com
Who Can Benefit Hospital Executives Physician Practice Executives Physicians, Including Dentists, Podiatrists and Chiropractors, DME Provider Executives, Ancillary service providers/Ancillary service provider executives.
www.onlinecompliancepanel.com | 510-857-5896 | customersupport@onlinecompliancepanel.com
How this Webinar Works Username and Password will be sent to you 24 hours prior to the webinar Presentation handouts in pdf format will be mailed to you Login to the session using the username and password provided to you Get answer to your queries through interactive Q&A sessions via chat
Track this link : Health Care Compliance
www.onlinecompliancepanel.com | 510-857-5896 | customersupport@onlinecompliancepanel.com
Connect with Us Online Compliance Panel
www.onlinecompliancepanel.com | 510-857-5896 | customersupport@onlinecompliancepanel.com