RICHMONDMOM.COM 2012 MEDIA KIT
Welcome to Richmondmom.com, an online magazine with a focus on Richmond Children’s’ Charities. 5% of our net profits benefit Richmond Kids. With thousands of readers, we can help you expand your business and promote your brand across a broad audience of potential customers in your target market.
ABOUT US Ingredients: One part creativity, two parts resourcefulness, and three parts determination. Add a dash of inspiration provided by 3 adoring little people 9 years old and under who have transformed their mother’s world for the better! That firmly places Kate Hall as the catalyst behind Richmondmom.com.
OUR GOAL To be THE online resource for Richmond moms!
WHO’S TALKING ABOUT US? • • • • • • • •
Work It, Richmond SociallyRichmond.com RichmondVAPresents.com The Richmond Chamber of Commerce: “In The News”! The Richmond Times Dispatch, prior to going “full time” with Richmondmom.com (featured). And, this is the coolest – what one of our Readers wrote about Richmondmom.com. One of our advertisers, Mom’s Treehouse was also complimentary of our audience. Richmondmom.com has a print insert inside of Richmond Grid Magazine bi-monthly, found in Martin’s stores and other area locations, circulation approximately 60,000. • Richmondmom.com welcomed more than 100,000 unique visitors to the site in 2011.
Kate Hall, CEO
“Richmondmom.com is always filled with great information for moms, grandmoms, and stepmoms! The contests and giveaways are great too – that makes it ROCK for all Richmond women!”
~ Amanda D. Rose
Kate Hall, CEO of Richmondmom.com, is a well-known author and presenter who speaks at many local events, including: • HCA’s Girls Day Out 2010 keynote speaker • HCA’s Girls Day Out 2011 Social Media Presenter with the Greater Richmond Chamber Extraordinary Women’s Exchange • LinkedInLive RVA/DSRPT 11 with world-famous Richard Branson • RVAComedy.com‘s Richmond Famous Celebrity • The Social Media Club of Richmond • Pink Tie Gala Bachelor Auction • Wine Down Wednesday host, the 1st Wednesday of each month at the Wine Loft in West Broad Village, to benefit a new non-profit each month • Many other community events hosted and led by Kate Kate is full of energy and can be seen sporting around town in many different daring events. She loves to scale tall buildings for charity, as she does in the annual Special Olympics’ Over the Edge events when she rappels off the SunTrust building in downtown Richmond, VA. She’s not afraid to make fun of herself in front of Richmond either, when she participates in comedy clubs and drives the crowds into a rip-roaring laugh. Kate has a passion for living life to its fullest and she shares that zest with her readers and everyone around her. That’s why Richmondmom.com is so dynamic and engaging for readers. The phenomenal growth of the online magazine and offline events hosted by Kate are some of the most popular promotional opportunities you will find for your target audience.
Richmondmom.com Best Local Giveaways Online 2010 Richmond Magazine Best Best Local Parenting Resource 2011 Richmond Magazine Best Richmond moms “go to resource” DEMOGRAPHICS
AT-A-GLANCE Average Age
HHI
31-45 (with children <age 10) $60,000-120,000
Majority of readers live in Richmond and surrounding areas
SITE TRAFFIC Monthly Impressions
35,000+
Monthly Unique Visitors
10,000
Monthly Hits
12-15,000
Average Pages Viewed
2-3 pages
Average Time on Site
2-3 minutes
EXPANDED REACH Email Subscribers
8,000+
Facebook Fans
600+
Twitter Followers
5,100+
Certified Top Notch Advertiser with complete reference check by TopNotchRichmond.com
ADVERTISING PROGRAMS “I love Richmondmom.com be-
12-MONTH SPONSOR PROGRAM: $3,299
Reach out to Moms and Dads all year long in a big way with our 12-Month Sponsor Program.
cause the articles are relevant and fun to read, there are fantastic discounts to be had, up-to-
PROGRAM DETAILS • Logo imprint and discount offer on 50,000 Savvy Saver Cards • Logo rotation in Richmond Favorites • (Unlimited) Interior Articles (ex: Fun for Kids) for 12 months
date news on sales around town
• Includes photos and logo, multiple links to your site @350
and awesome contests!”
• (3) 30-day Cover Stories (total of 90 days on home page –
words (testimonial-type article preferred) dependent on submission of content by client.) • (2) Up to 2 Newsletter mentions each month dependent on
~ Kelly O’Neil Hockaday
client submitted content (24 total); 8,000+ contacts on each mailing; Includes link directly to your article • Unlimited listings on Sale Page and Calendar (or other appropriate page). For example: add your event to ‘Fun for Moms’ or weekly events calendar. • Submissions due not later than one week prior to publish date • FREE participation in ALL RichmondMom.com promotions in-
Include your imprint and discounts on our Savvy Saver Card.
cluding but not limited to: Dream Baby Shower, Richmond’s Cutest Kid Contest, Top Teacher, Hot Mama Fitness Makeover, Mommy Makeover, Super Mom Contest and others (contests and prizes determined by Richmondmom.com). Participants are asked to donate a gift to the winners. Each contest has an approximate reach of 5,000 – 7,000 unique visitors.
12-MONTH PARTNER PROGRAM: $1,649
ADVERTISING PROGRAMS • Interior Article on the site for 12 months
“Not only was Kate truly professional with regards to advertising on Richmondmom.com, but she also went out of her way to point out other marketing ideas, and to lend a helping hand. She is prompt to return any calls/ emails, and her rates are very affordable. Thanks to Richmondmom. com we have not only met our quota clients for this year, but we have over doubled the quota in the first six months! I highly recommend Kate for any of your marketing needs, and richmondmom.com as a place to advertise businesses for mothers, parents, and children.”
Includes photos and logo
250 words (testimonial-type article preferred)
• (2) 30-day Cover/Feature Stories (total of 90 days on home page)
Includes photo and logo
250 words (testimonial-type article preferred)
•
12 Newsletter mentions/postings annually (one each month*)
8,000+ contacts on each mailing
*Client is responsible for content submissions
~ Colleen Crafton, Owner, Greater Richmond School of Music
Interior Article
ADVERTISING PROGRAMS FEATURE STORY Your company story about how your product or service provided help to a customer can be a tremendous marketing tool for your
“Richmondmom.com keeps me entertained, informed, and up-to-date on what’s happening. The Weekly Events Calendar rocks and provides great tips on places to shop and play.”
business. Let us help you get the word out and expand your marketing reach.
FEATURE STORY ONE MONTH COST: $339/month •
Includes photo and logo, links to your site (content
submitted by client)
@350 words (testimonial-type article preferred)
•
(3) Newsletter mentions each month 8,000+ contacts on each mailing Includes link to your article
FEATURE STORY MONTH COST: $625 •
~ Kristen W., Loyal Reader
(1) 30-day Cover Story
(2) 30-day Cover Stories Includes photo and logo (content submitted by client)
• (3) Newsletter mentions of your business each month (6 total)
8,200+ contacts on each mailing
Includes link to your article
ADVERTISING PROGRAMS BANNER ADS Increase your brand awareness and drive visitors to your product, service or special offer by advertising at the top or sidebar of all pages on our site.
“I LOVE Richmondmom. com! It’s a current events magazine in Richmond for a
LEADERBOARD COST: $350 • Positioned at top of all pages of site for 30 days; Image size: 728 x 90 • Link to your website • 15% discount for reserving 2 or more months within the year
mom’s bonanza. I can’t wait to open my email when the newsletter pops up in my email box. Thanks for keep-
SIDE BANNER COST: $300 • Positioned on the side of all pages of site for 30 days; Image size: 300 x 250 • Link to your website • 15% discount for reserving 2 or more months within the year
ing me informed!”
Leaderboard ~ Casey S., Richmond Mom
Side Banner
WEEKLY E-NEWSLETTER SPONSORSHIP: $200 Includes logo and link to client’s website. Note: All banners reserved on a first-come, first-served basis. Please reserve at least 60 days in advance for banner placement as banners are in high-demand.
We will add your events to our calendar and drive more participation for you.
Leaderboard: Create a strong presence; high visibility on every page: Size is 728 X 90
Have your weekend events automatically featured for greater visibility with links to your website.
Cover Story: Create a lasting image and strong presence with a cover story. Brand awareness and great response when your article appears on the front page of the site.
Include your business on Savvy Saver card.
Side Banner: For 30 days your ad and message are seen throughout the site. Strong presence and name recognition.
Include your events on our online calendar for greater visibility and participation â&#x20AC;&#x201C; link to your articles and website included.
CONTACT INFORMATION
RATES: “Richmondmom.com has some of the best parenting advice, resources, and information I’ve found anywhere. Love the local focus on services and products too!”
Richmondmom.com rates subject to change; rates stated in this media kit valid through 12/31/11. Restrictions may apply.
PAYMENT: All ads must be prepaid via check or credit card.
~ Crystal R., A real Richmond Mom Make checks payable to RichmondMom.com
CONTACT INFORMATION: Kate W. Hall, President/CEO, Mom-of-3 Kate@Richmondmom.com Phone: 804.387.9370
Where hip moms click!
Twitter: www.twitter.com/richmondmom(@richmondmom) Facebook: www.facebook.com/richmondmom LinkedIn: www.linkedin.com/in/katehall
TOP NOTCH RICHMOND: Certified Top Notch Richmond Advertiser Complete reference check available through Top Notch.