PACT Act Outreach Strategy: Targeted Outreach

from March 2023 ODVA Advisory Committee Report

by Oregon Department of Veterans' Affairs

Social Media – Expanded Eligibility

• VA has leveraged its #VetResources weekly newsletter to ~10 million Veterans and influencers with multiple PACT Act messages for Veterans and their influencers since pre-signing of the PACT Act.

• VA has identified ~3.5 million eligible Veterans who are not yet enrolled.

• These will be reached through a series of targeted email and direct mail campaigns when we have completed data cleansing and deduplication.

• Messages will be personalized for specific war eras, genders, age, and any other relevant information that can be appended to the files.

• VA will focus these efforts to reach eligible but non-enrolled Veterans, particularly in high Veteran density regions, as well as rural and underserved areas to ensure awareness of expanded benefits and eligibility for VA health care.

PACT Act Outreach Strategy: Targeted Outreach

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This article is from:

March 2023 ODVA Advisory Committee Report