business plan plan
mission statement Here at Ello cosmetics, we believe in confidence for all ages, sexes and races. We want our consumers to feel good and look good with the use of our high-quality makeup, hygiene products, and other personal beauty care essentials. Our customers thoughts and opinions matter to us and they are always our top priority.
executive summary The cosmetic industry is one of todays fastest growing industries. although the cosmetic industry has been around for many years, it still has many ways in which it can grow and improve. the united states as a whole made an estimated 62 billion dollars from the cosmetic industry alone in 2016. We are different from other cosmetic stores because our employees are trained to know the answer to every question and each employee has unique makeup application tips you would not have thought of on your own.
description of customers Our typical customers are anyone looking to feel confident about themselves again. Our employees are qualified to assist with any trendy, useful tips, product reccomendations or questions you have for them. We are a judgement-free company which means anyone under the sun is welcome to come experience the renewel of confidence at our store.
ownership since this is our first store, we have one owner who doubles as the founder. hope someday we hope to transition our company into a franchise company. we would train individuals to the fullest so they knew what we expect from them upon opening their own store in a different city. we hope that by franchising our company we can access more customers across the country.
our products lip products: our lipsticks and lip glosses are made to compliment each other. we think they look great when worn together, or separate! mascaras: our mascaras are made from natural products and are not tested on animals. they even have a secret ingredient to promote eyelash growth! liners: our liners are dual ended so you get the most product for the price our customers will be paying. eyeshadows: our eyeshadows have a never before seen pigmentation that lasts all day without smudging off. perfume: a new scent our customers are bound to become addicted to. nail polish: chip resistant for up to 10 days! we are releasing a line of new colors in the near future!
hours of operation monday: 10am-9pm Tuesday: 10am-9pm Wednesday: 10am-9pm Thursday: 10am-9pm friday-sunday: 9am-10pm
Our Location our first, and only location thus far is currently located in the middle of pristine fifth avenue in new york city. This specific location offers us prime \exposure to potential customers. ANother benefit to our location on fifth avenue is getting the light shown on us to get the word spreading about our growing company and what we stand for. in the near future, we hope to progress to more cities across the world very soon!