OEM Off-Highway January/February 2021

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ENGINEERING & MANUFACTURING oemoffhighway.com/21172020

Equipment Manufacturers Prepare for Augmented and Virtual Reality Initiatives Augmented and virtual reality technologies can bring benefits to all aspects of the business from engineering to manufacturing to end user applications. contributed by Dijam Panigrahi, co-founder and COO of Grid Raster Inc.

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eavy equipment manufacturers have for some time now been looking for ways to cut costs out of the production cycle and increase efficiencies. While this was a priority before COVID-19, it has become even more

its sister technology virtual reality (VR). AR is a promising technology since it can improve the way equipment manufacturers operate as well as how the business customer, and even consumers, interact with products and services. For many, this is still a concept and not yet a reality. However, a recent survey shows that businesses are beginning to rapidly enter the planning and implementing stages.

important today. In response, virtually-focused production technologies are now being reviewed and planned to help with equipment production. Widely known as augmented reality (AR), this technology is partnered with

GRID RASTER INC.

A rise in manufacturers going virtual

Equipment customers can employ AR/VR technology to monitor their machines and worksite projects.

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Fifty-six percent of business leaders polled1 said they have implemented some form of AR/VR technology into their organization over the last 12 months, and another 35% said they are considering doing so. More than a quarter (27%) said they have fully deployed an AR/VR solution and are looking to scale further. A business can transform how they capture, manage, and communicate information through AR technology. This transformation can be seen both within a business and its prospects and customers. Significantly, it can improve the way a business conducts collaborative engineering design reviews, sales and marketing, field service, skills transfer and manufacturing. Large tech companies like Google, Samsung, HTC, and Microsoft are predicted to dominate the AR market

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