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THE HARDEST WORKING MACHINES HYDRAFORCE. RELY ON
from OOH May/June 2023
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COVER SERIES: THE POWER ISSUE
18 Rumsey Encourages OEMs’ Patience Through the ‘Messy Middle’
The zero-emission transition includes optimized diesel technology, alternative fuels and battery electricity.
22 Hydrogen Offers Power Options
Whether an HICE or FCEV, this power source is part of a zero-emission future.
24 Why Electrified Machines Are Simply Better
Much more than environmental benefits, EVs perform better and reduce operating costs.
27 Thermal Management in the Electric Age
How to keep commercial EVs working year-round
30 What Has Europe Done to Spur Adoption of Electric Machinery?
By 2030, the EMEA region will have a penetration rate of electric excavators that is double that of North America.
SPECIAL REPORT
12 From the Show Floor: CONEXPO Post-Show Roundup
Some aspects exceeded expectations, including more than 139,000 attendees.
LUBRICATION
32 Environmentally Friendly, Sustainable & Bio-Based: Untangling Common Terms
As environmental protection becomes an increasingly hot topic, it is important to understand the subtle but critical differences between environmental protection and sustainability and between bio-lubricants and environmentally acceptable lubricants.
This is our POWER issue! Our cover series this month features stories about power sources, from optimized and new diesel engines to the Number One power topic during CONEXPOCON/AGG (CONEXPO): hydrogen. All engine original equipment manufacturers (OEMs) were talking about this abundant element and how it may be the future of large, off-highway equipment operation. Most manufacturers had a hydrogen-combustion engine product prototype in their booths.
The Hydrogen Focus
Hydrogen is discussed in nearly every article in the cover series, particularly in “Hydrogen Offers Power Options” on page 22 and “What Has Europe Done to Spur Adoption of Electric Machinery?” on page 30.
Cummins CEO and President Jennifer Rumsey discusses the messy middle of the move to zero emissions on page 18, where hydrogen also plays a role.
Ready for more about CONEXPO-CON/AGG because we aren’t done yet! Check out our Special Report from the show floor on page 12 to learn everything we saw and experienced during the event.
Summer Trade Shows
We also look forward at upcoming trade shows we will be attending including iVT Expo in Chicago and The Battery Show and Electric & Hybrid Vehicle Technology Expo in Novi, Michigan. Our team enjoyed attending them last year and look forward to seeing everyone again this year. Check out our Trade Show Preview on page 6 to learn more.
Editorial Advisory Board
Craig Callewaert, PE, Chief Project Manager, Volvo Construction Equipment
Roy Chidgey, Business Segment Head, Minerals Projects and Global Mobile Mining, Siemens Large Drives US
Andrew Halonen , President, Mayflower Consulting, LLC
Terry Hershberger, Director, Sales Product Management, Mobile Hydraulics, Bosch Rexroth Corp.
Steven Nendick, Marketing Communications Director, Cummins Inc.
John Madsen, Director Engineering & Product Management, GKN Wheels & Structures
Doug Meyer, Global Director of Construction Engineering, John Deere
Andy Noble, Head of Heavy Duty Engines, Ricardo
Daniel Reibscheid, Business Development Manager, MNP Corporation
Matt Rushing, Vice President, Product Line, Global Crop Care, AGCO Corp.
Allen Schaeffer, Executive Director, Diesel Technology Forum
Keith T. Simons, President – Controls Products, OEM Controls, Inc.
Alexandra Nolde , Senior Communication & Media Specialist, Liebherr-Components AG
Bob Straka, General Manager, Transportation SBU, Southco, Inc.
Luka Korzeniowski, Global Market Segment Leader, Mobile Hydraulics, MTS Sensors
Chris Williamson, PhD, Senior Systems Engineer Global Research & Development, Danfoss Power Solutions Company
EDITORIAL
Editor Lori Ditoro lditoro@acbusinessmedia.com
Managing Editor Gigi Wood gwood@acbusinessmedia.com
Technology Editor Charles Rathmann crathmann@acbusinessmedia.com
AUDIENCE
Audience Development Manager Angela Franks
PRODUCTION
Senior Production Manger Cindy Rusch crusch@acbusinessmedia.com
Art Director Kimberly Fleming
ADVERTISING/SALES
Brand Director Sean Dunphy sdunphy@acbusinessmedia.com
Sales Representative Greg Schulz gschulz@acbusinessmedia.com
Sales Representative Mark Gates mgates@acbusinessmedia.com
Sales Representative Nikki Lawson nlawson@acbusinessmedia.com
Sales Representative Kris Flitcroft kflitcroft@acbusinessmedia.com
AC BUSINESS MEDIA
Chief Executive Officer Ron Spink
Chief Financial Officer JoAnn Breuchel
Chief Revenue Officer Amy Schwandt
VP, Audience Development Ronda Hughes
VP, Operations & IT Nick Raether
Content Director Marina Mayer
Director, Online & Marketing Services Bethany Chambers
Content Director, Marketing Services Jess Lombardo
Director, Demand Generation & Education Jim Bagan
CIRCULATION & SUBSCRIPTIONS
PO Box 3605 Northbrook, IL 60065-3605, Phone: 877-201-3915 Fax: 847-291-4816 circ.OEMOff-Highway@omeda.com
LIST RENTAL
Sr. Account Manager Bart Piccirillo, Data Axle 402-836-2768 | bart.piccirillo@data-axle.com
REPRINTS & LICENSING
Sales Representative Greg Schulz 920-542-1239 | gschulz@acbusinessmedia.com
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OEM Off-Highway (USPS 752-770, ISSN 1048-3039 (print); ISSN 2158-7094 (online) is published 6 times a year: January/February, March/April, May/June, July/August, September/October and November/December by AC Business Media, 201 N. Main Street, Ste 350., Fort Atkinson, WI 53538. Periodicals
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