2 13 THE TWELVE HOUR SESSION
COPENHAGEN
THE COPENHAGEN FALL Autumn/Winter2013 In our Autumn/Winter 2013 collection, we mixed some of the most evident colors of the Copenhagen old town with a mix of 70’ties fashion into the traditional KnowledgeCotton Apparel design. An easy going and relaxed look combined with high class tailored constructed blazers and heavy winter parkas. A natural, honest and classic smart collection that we at KnowledgeCotton Apparel are very proud of.
Our design inspiration Our design is informed by our legacy. We are motivated by our own history. The time, the lifestyle, the big events and the cultural heritage. We love the classics and we love to re-design them with a contemporary feel.
CREDITS
Art Director: Frank Høedt/Ørskov Gruppen a/s Contributing Editors/Writers: Ruta Brase Marketing: Ruta Brase Photographer: Mjfoto.se Photo Styling: Mjfoto.se/Ørskov Gruppen a/s Layout/Design: Frank Høedt/Ørskov Gruppen a/s Production: Ørskov Gruppen a/s Model: Andrew Stenson (Diva Models)
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OUR TIMELINE 1. 1969 First knitting machine bought and placed in a former fire station Herning, Denmark Jørgen Mørup and uncle Henry at the knitting house J.Mørup Stof fabric Mill 2. 1972 J.Mørup Stof knitting house moved to new bigger location 3. 1994 J.Mørup Stof becomes one of the first ones introducing fabric made or 100% Organic Cotton
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WE DO CARE Through our use of 100% Certified Organic Cotton, it is our goal to save the environment from 150 tons of pesticides, chemicals and fertilizers by the year 2015. Until now we have saved the environment from 112 tons of pesticides and chemicals by selling over 400.000 pieces of garments made of 100% Organic Cotton. Not only the environment, but also cotton farmers and their families are helped by using Organic Cotton. This would not be done without your help and support. We are grateful to have you as customer and consumer. Thank you for helping us to reach our goal. After all we do share this Earth.
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4. 1996 J-Mørup Stof received their first organic certificate 5. 2004 KnowledgeCotton Apparel trademark came to life 6. 2007 very first KnowledgeCotton Apparel knit was designed. We call it ‘’the pippi knit’’ and until today it is one of your best sellers
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7. 2012 KnowledgeCotton Apparel sales team
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THE TWELVE HOUR SESSION by KnowledgeCotton Apparel captures Andrew Stetson on his tour around Copenhagen. We were wondering what would happen if you would ask the fashion model Andrew Stetson to give us a tour around Copenhagen. Where would an American fashion model take us? Here is more or less what happened. We documented everything, - but we cannot show it all. We got away with a fun day and some great pictures. Hope you like it, - we think the result is pretty damn cool.
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Double layer ďŹ shbone Shirt Style 90276 col. 1125
Herringbone Blazer Style 92112 col. 1121
Jacket with quilted inner jacket Style 92114 col. 1001
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Round neck tweed Knit Style 80229 col. 1074
Down Vest Style 92107 col. 1131
Scarf 82100 col. 1125
Leather Briefcase Style 40020 col. 4002
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1. British Brogue Ankle boots Style 82105 col. 4002 2. British Brogue Shoes Style 82104 col. 1035 3. Ankle Boots Style 82108 col. 4005 4. Oxford Shirt Style 90275 col. 1009 5. Parka Jacket Style 92085 col. 1090 6. Wool Hat Style 82094 col. 1073 7. Colour Denim Style 70042 col. 1136 8. Slim ďŹ t Denim Style 70030 col. 3010 9. iPad Cover Style 40018 col. 4002 10. iPhone Cover Style 40017 col. 4002 11. iPhone Bag Style 40012 col. 4002 12. Wool Knit Style 80235 col. 1070 13. Sweat Style 30156 col. 1073
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5 POCKET COLOUR DENIM Through careful design and tailoring we have crafted a premium overdyed denim collection that we belive offers something for everyone. 5 pocket colour denim is made of 97% Organic denim with 3% lycra and is based on our tube fit. Each garment has its own unique personality through wash and colour.
Style 70042 col. 1001 col. 1070 col. 1125 col. 1121 col. 1127 col. 1136 col. 1135 col. 1122
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Vest made of recycled PET. Style 92102 col. 1001
Canvas Blazer made of happy sheep wool. Inside lining made of polyester. Style 92097 col. 1001
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KNOWLEDGE COTTON APPAREL SEASONS FAVORITE JACKET Vaxed canvas jacket with hood made of 100% Organic Cotton. Inside lining made of 100% PET (recycled plastic bottles). Style 92061 col. 1121
Organic cotton string with metal edge and washed leather string stopper.
2-in-1 pocket with waterproof closure and leather reinforcement on pocket opening.
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Off white fur for warm and comfy feel when wearing.
Antique metal press button.
Washed leather trademark batch.
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HISTORY Jørgen Mørup was born and raised in a small town of Herning, Denmark. Town which was a busting textile centre and where sounds of sewing machines were heard day and night. In 1969 Jørgen Mørup and his father bought a second-hand knitting machine and brought it to a small former fire station in Herning. As a 21 year old, he knew nothing about the textiles but by believing, learning and fixing his own mistakes, he made his first fabric. Even back then it was all about knowledge. In 1994 he created his first ecological product and even though technology and trends have changed over the years, his passion for knowledge, cotton and sustainability has remained. Soon after that J. Mørup Stof became a leader in the development and manufacturing of 100% Organic Cotton knitted fabrics of unsurpassed quality and was one of the largest Organic Cotton producers in Northern Europe. Continuing the family legacy and principles established by his father, his son founded KnowledgeCotton Apparel in respect for his own history and tradition, with a new vision for sustainable quality, design and character. The owl logo came to life to represent their unique brand personality, character and key values; natural, honest and approachable and is today well recognized as KnowledgeCotton Apparel symbol. Known as a very keen, smart and proud bird in nature with an amazing ability for vision and sensory detail, KnowledgeCotton Apparel aims to parallel the owl’s attributes in their behavior, clothing and through their acuity to important ecological issues. For KnowledgeCotton Apparel it all started with a one man’s vision about making a difference. About caring about the environment and quality and believing that we are part of a changing world. Today you can find us in nearly 300 retails stores in Scandinavia and Europe. Through all these years each item represents quality, originality and lifestyle.
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CUSTOMER QUOTES Conley’s: “Knowledge Cotton Apparel is still true to themselves by creating modern Scandinavian sportswear with responsibility for their heritage and environment! And last but not least it is a nice long term partnership!” E.Breuninger: ‘’We love honest products! Standards of the brand, product quality and the passion behind it have convinced us.’’ Glore Munich: ”We love the style & the quality of the collection, we value the ecological and fair production methods and the great service. And last but not least it is a pleasure working with the people from KnowledgeCotton Apparel!” Trüffelschwein Berlin: ”We have chosen KnowledgeCotton Apparel to be part of our brand selections because we simply love what they do and how they do it: relaxed, everyday clothing with a clear conscience. It’s current but somehow avoids being trendy and definitely very wearable.” MR Hardis Svendborg: ”KnowledgeCotton Apparel is different than many other of our suppliers. You don’t only sell a product, but also a statement. Jill & Joy: ”It is cool to work with quality and value for money.” Grandpa: ”Our collaboration with KnowledgeCotton Apparel has been underway for years. We are very proud to present the products in our range that delivers quality and design with keeping environment in mind. Over the years, brand and products have become stronger and naturally has taken a large part in Grandpa’s assortment. If more clothing brands had worked as KnowledgeCotton Apparel, the fashion industry would be much better from a sustainable perspective.” Stockmann: ”We decided to meet with representatives from KnowledgeCotton Apparel, because at the time it was the only to my knowledge of the real eco-certified collection. After we heard about their philosophy and saw the collection that offered casual fit and rich of the total supply of ecological statement, we wanted to try the sign of success. We love that collection is continuously developed nicely and it is every time a pleasant surprise. ”
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LEATHER GOODS The leather accessories by KnowledgeCotton Apparel are made from 100% Organic tanned leather for minimal impact on the environment. Out leather is processed using old techniques that are both clean and sustainable.
Keychain Style 40016 col. 40002
Wallet Style 40014 col. 40002
Wallet
iPhone Bag
Style 40013 col. 40002
Style 40012 col. 40002
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Credit Card Cover
iPhone Cover
iPad Cover
Style 40019 col. 4002
Style 40017 col. 40002
Style 40018 col. 40002
Briefcase Style 40020 col. 40002
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Oxford Shirt Style 90000 col. 1010
Knit Style 80063 col. 1001
Parka Jacket Style 92085 col. 1090
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1.Reverse BouclĂŠ Knit Style 80240 col. 1001 2. Ankle boots Style 82108 col. 4005 3. Herringbone blazer Style 92112 col. 1121 4. Striped Tee Style 10166 col. 1125 5. Denim Shirt Style 92089 col. 6. Hat Style 82097 col. 1001 and 1073 7. Leather Wallet Style 40014 col. 4002 8. Leather Wallet Style 40013 col. 4002 9. Credit Card Cover Style 40019 col. 4002 10. Leather Briefcase Style 40020 col. 4002 11. Slim Fit Denim Style 70030 col. 3013 12. Colour Denim Style 70042 col. 1125 13. Tweed Knit Style 80229 col. 1074
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Striped Knit Style 80235 col. 1070
Corduroy Blazer Style 92096 col. 1001
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THE JOURNEY This season we travelled to the capital of Denmark, Copenhagen. The city where number of bridges and tunnels connect the parts of the city together. The photoshoot took place in the part of Copenhagen called Nyhavn. A place that is a famous part of Copenhagen. It is surrounded by water, old colourful buildings and authentic fisherman boats. Down by the canal, we enjoyed bars and restaurants, relaxed atmosphere and the Danish fall.
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DENIM STYLE
Crafted from 100% organic cotton, KnowledgeCotton Apparel denim is the result of sincere product – for you and for the Earth. To us, each wash tells a unique story – a story of how it was made, and the inspiration that led us to create it. We’ve been everywhere in our jeans and we’ve even slept in them. The scratches and wear you see is the memory of these journeys and inspiration – as you live with your jeans, the washes and wear will reflect your own life and story. May your story be a good one.
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This is our slim ďŹ t jeans made of 97% organic cotton and 3% lycra. Style 70030 col. 1108 col. 3011 col. 1105 col. 3010 col. 3013
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www.oerskov.dk . 0613 . 20940
GAIN KNOWLEDGE. TAKE ACTION. EARN RESPECT.
HEAD OFFICE
Nystedvej 11 7400 Herning Phone +45 70209031 info@knowledgecottonapparel.com www.knowledgecottonapparel.com