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Council Highlight - Advanced Technology Council
On April 13th , Al Bedwell, the Director of Global Powertrain at LMC Automotive discussed the North American and Global Electric Vehicle Outlook with the OESA Advanced Technology Council (ATC). He projected that the number of Battery Electric Vehicles (BEVs) available in the US would increase from 19 models in 2020 to 113 in 2025 and 166 by 2030. BEVs and everything related to electrification are among the most frequently discussed council topics due to the high levels of OEM investment and consumer market uncertainty.
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Tom Wendt, Peter Hanbury, and Mark Gottfredson – all partners at Bain & Company – then gave the council an excellent overview of the global automotive semiconductor crisis, the global factors that led to our current shortage, and how events will unfold over the next several years.
If these are topics of interest to your company, either you or someone from your organization should consider joining the council to stay abreast of these and other vehicle technology issues. Typical council members are the top technology executives from OESA member companies including CTOs, Directors/VPs of Engineering or R&D, and Chief Strategy Officers – anyone leading their company’s charge on advanced technology or heading up a technology area at a large supplier.
The Advanced Technology Council (ATC) is the primary council for discussing vehicle technologies and it is co-led by Brian Daugherty, MEMA’s CTO, and Steve Horaney, OESA’s VP of Membership and Sales. We have four quarterly meetings with guest speakers and excellent peer-to-peer discussions.
Discussion topics typically revolve around four main areas:
1. Automated Driving Systems (ADS) and Advanced Driver Assistance Systems (ADAS) technology –including Sensors, Software, and Electronics 2. Vehicle Cybersecurity and Software 3. Vehicle Connectivity including Vehicle-to-Vehicle Communication (V2V, V2I, V2X), Over-the-Air (OTA) Updates, Human-Machine-Interface (HMI), Telematics, and Connected Infotainment 4. Fuel Economy and Advanced Propulsion – including Battery Electric Vehicle (BEV) technology,
Hybrid vehicle technology, Alternative Fuels, Corporate Average Fuel Economy (CAFE), Green
House Gas (GHG) related topics, Light-weighting, Advanced Materials, and Advanced Internal
Combustion Engine (ICE) Technology
Remaining ATC dates for 2021: • July 13 • October 19
Click here for additional information on the OESA Advanced Technology Council. If you are interested in joining the ATC, please contact Brian Daugherty at bdaugherty@mema.org or Steve Horaney at shoraney@oesa.mema.org for more information. We hope to see you at our next council meeting.
