I LOVE NY CAMPAIGN

„I l o v e N Y “ - M i l t o n G l a s e r ( 1 9 7 6 )

I Love New York, or often also seen as I ♥ NY is a slogan and logo which is used to promote tourism in the state of New York. It is an advertising campaign which was created in 1977 by the marketing firm Wells, Rich, Greene. Today, it is the official state slogan of NY and it couldn‘t be better than this. The logo has a very fun birth story, since it was designed 1976 in the back of a taxi, which is even more stereotype when thinking of NY and its most famous city NYC. Milton Glaser, the designer, drew the idea on scrap paper with a red crayon. What many don‘t know is that the orginal sketch included the MoMA!

For the art and font lovers, it is interesting to know that the graphic designer chose the serif typeface American Typewriter for the smoothest appearance on the logo. A year later, Wells, Rich, Greene was hired to create a marketing campaign for the state of NY and they worked on some ideas with the designer Glaser. His sketch was the base of the greatest marketing slogan whic h was also inspired by Robert Indiana‘s LOVE pop-art creation. No one knew that this campaign would be a game changer and until today it is celebrated, loved, and copied in several countries. The slogan was meant to be there for only a little bit, but today, we can admire this easy but vibrant design on shirts and merc handise which we can buy all over NYC, which has become more and more the representation of the slogan.

How can something so simple like this be popular and make people smile

beyond? There is something about NY and especially its citizens whic h cannot be grasped in one simple statement. For a marketing campaign, words have to be sharp and catchy. New York has a lot to offer—it is such an inspiring state and NYC has too many chapters to cover. What‘s better than just proclaiming the love one feels for the state to capture the real essence of this connection?

New Yorkers are proud New Yorkers and they let you feel this is in any way, even though their love language is a little rough sometimes. It is inspiring to see that no matter how NY tough one is, the citizens proudly represent the cheesy and catchy logo that simply celebrates love and togetherness.

Words make things very complicated sometimes— doodle a little heart to your message, decorate it with love, and spread it from the bottom of the heart. Maybe we can learn this from New Yorkers and a state that is the best example of self-love and cherishing loving moments, no matter where you are from and what you are doing. Love is all that matters!