Founded 2015
MEDIA KIT 2017
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Advertising and Sponsorship We work closely with sponsors and advertisers whose content, products and services will be of interest to our community. We provide sponsorship opportunities on the cfn.news website on a monthly basis and also have tailored sponsorship opportunities built around our daily email edit. CFN’s goal is to meet the advertising needs of contract furnishings manufacturers and service providers by accessing CFN’s unique desktop, tablet and mobile audiences. We’re more committed than ever to bring our readers the industry content that matters most to them: News, Projects, Products, People, Design and Insights. We want to align our sponsored advertising with the brands that matter most to our readers to deliver exceptional value to both.
cfn.news - The mission: Curation of the Stream
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Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators.
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CFN was conceived and launched with the mission of providing an intellectually stimulating, curated and articulate collection of the latest news and industry information surrounding the area of contract furnishings. With literally hundreds of news and information sources available to industry participants daily, the ability to filter the “noise” out while maintaining the relevant, important information has become an impossible job even for the most organized industry professional. The glut of “non-information” has become overwhelming and it continues to grow. What CFN offers to our readers is a value proposition of useful and actionable information. We believe that curation by knowledgeable industry professionals is the only way to reduce the noise inherent in the thousands of blogs, tweets, Instagrams and Facebook posts that occur every day across the industry. In designing our software, we have moved humans to the forefront of curation after discovering that algorithmic curation is less and less effective as the crowd denigrates the stream with retweets and automated marketing messages. Our mission is “noise-free” curation, delivered on a variety of platforms that helps set the stage for the presentation of your brand messaging.
Site Sponsor Our first option for advertisers is our site sponsorship. Site sponsorship is limited to one advertiser each month, and your branding appears at the top of the site and at the top of each daily email briefing along with an advertising block. Site sponsorship is $2,500 per month.
Branded Blocks Our next option for advertisers is Branded Blocks that appear continuously on the front page of the site. Branded Blocks are traditional advertising blocks that link thru to your site or external url. Branded Blocks are $495 per month or $395 per month on a 12 month contract. Blocks also appear in the Daily CFN email
Sponsor Content Blocks Our next option for advertisers is Sponsored Content Blocks that appear continuously on the front page of the site. Sponsor Content Blocks are the perfect opportunity for companies that have invested in publishing engaging customer-facing content, research reports, white papers, or blogs. The monthly cost for this placement is $695 per month or $595 per month on a 12 month contract. All Sponsor Content Blocks appear on the front page and click through to a full page where you can list additional marketing messages - photos, videos links, PDF’s etc. Sponsor Content Blocks and links also appear in each cfn.news daily email briefing which is emailed each business morning to a growing subscriber base.
“Careers” Links New, beginning May 15, 2017: Our classified opportunity for advertisers are listings in our “Who’s Hiring In Contract Furnishings” area of the front page. If you’re seeking to attract the most informed and forward thinking salespeople, industrial designers, representatives or other talent, promote these efforts through a link to your company’s jobs page that will appear continuously in this area. The link appears on the main page and directs interested potential employees to a page on the site listing all of your current employment opportunities (up to 20). The monthly cost for “Who’s Hiring In Contract Furnishings” link and job listing page is $695 per month (or $7,500 per year - a savings of $840). A link to your Who’s Hiring page is also sent in the daily email. Single purchase, self-service Help Wanted ads will be available in mid-May. More information on Career and Classified advertising will be available May 15th in our Media Kit Update. Other Opportunities Contract Furnishings News also has an editorial group that can produce sponsored content for you. In addition to written editorial content and marketing materials, we can also provide photography, virtual reality (VR) walk-thus of your facilities, including your showrooms and factories, etc. We also offer full service video capabilities through our association with a number of professional video content producers familiar with the special requirements of producing content for the Contract Furnishings industry. For price options or other questions related to marketing opportunities on cfn.news, email sponsors@741mail.com For a complete spec guide for mechanical requirements, email support@741mail.com For a consultation or to arrange for a conference call, please email MichaelWolf@741mail.com
Why feature your company or product on cfn.news? Contract Furnishings News is unique in the following ways: • Widely read by industry decision-makers: executives, commercial interior designers, architects, facility managers and end-users, from startups to the establishment • An hourly must-read for the entire contract furnishings media • Your brand appears alongside other industry leaders, not mass market consumer products or tacky pitches • Sponsors receive thousands of clickthrus per month from intelligent readers who know exactly what they’re clicking on ©2017 Jupiter Mars LLC, Liberty Lake, WA