OGI Eyewear Trends 2020 - Lookbook

Optical Industry

Trends 2020 and looking forward

color the season

Acetates | Crystals

Transparents Translucents Sheer Nudes Soft Smoke Grays Milky Blushes

Sheers and transparents of classic nude tones elevate the dimension and luxuriousness of these hues.

Metals | Gold

Rose Gold

Silver

Titanium

Copper

Glossy, shiny metals of natural metal colors.

Scarlett Red | High energy red creates lively contrasts. We see earthy red and burgundy looking less of the moment.

Pure Blues | Faded approachable shades of blue, white washed

New Mint | Green with an aqua cast.

Coral Pink and Blush Rose | Warm and delicate colors that show strength without the punch.

Saffron | Yellow is bold and asserts optimism.

Herbal Greens | Darker shades of green in place of black.

White | All shades are in. From oyster mushroom to bright white and everything inbetween.

women’s color & style trends

blue that evokes effortless clean living.

Enamel Details | Glossy enamels like nail polish give a shine and accent to metals.

These can have colors of: Dusty rose, white, purple, teal, etc.

men’s color & style trends

White washed pastels Deep shades of navy, burgundy and forest green to replace black Core neutrals — beige, linen, flax and cream Cuban collared shirts that let in the summer breeze Flared denim that gives a groovy 70’s feel Mix and match prints and graphics that create a patchwork

Shaping the modern era Shapes | Geometric, square and round oversized.

Metal and acetate profiles are thin.

Sheer construction Metal acetate combinations | Construction Acetate in sheer transparents to reveal the metal construction and layers.

eyewear themes for 2020 Take a closer look at what’s currently trending.

Double Style | Double bridge construction with a hipster edge.

Sheer Drama | Transparent, translucent, milky blush and nude crystals, the see and be seen crowd loves the invisible layers of neutral crystals.

Animal Magnetism | Cheetah, leopards and mixes of animal prints add a lively roar and texture to acetates.

Cat Scratch Fever | Super Glammy Cats that are more extreme and expressive take center stage.

Live Wire | Wire frames in thin oversized profiles speak to the most trendy.

The Circle of Life | Rounds and circles have come around this season.

Fair and Square| Oversize squares in thin profiles look new and updated.

Geometric Equation| Calculated angles bring a new flair to eyeshapes with influences from hexagons, octagons, triangles and pentagons.

Bigger is Better | Larger than life big shapes in thin profiles animate the style.

introduction to spring 2020 collections

(Clickable Links) know the brand Get the look — lookbooks.

Bon vivant lookbook

Ogi lookbook

red rose lookbook

seraphin lookbook

new releases

Collection Catalogues Bon vivant catalogue

Ogi catalogue

red rose catalogue

seraphin catalogue

what’s next fall 2020 emerging trends Where we’re headed ­— The Lineup.

Take Me Back | From Woodstock to the times of free thinking, the late 60’s and 70’s styles are trending. We are seeing the return of bell bottoms and a taste for the groovy side of life.

Whiteout | From Oyster whitest to warm tonal washed out white colors and all shades in-between up to stark white.

Flower Power | Mixing and matching floral patterns and unexpected combinations with scale and composition.

Racing Checks | from classic black and white checks to abstract interpretations with color, this pattern is trending.

Cyber Goth | Black backgrounds with bold accents of color creating a modern graphic expression.

what’s next fall 2020 emerging trends Where we’re headed ­— The Lineup.

Neon Dreams | Neon techno’s color. Bold attitudes.

Mirrored Attitudes | Hyper bling with shiny surfaces, right shimmers, satin shine, silky finishes and sequins.

Cozy Ground | People are seeking comfort and balance warm tones with soft cozy materials and color ways. Neutrals.

Go Big Glam | 80’s and 90’s bling revved up for attitude and punch.

Sustainably friendly | Eco awareness and sustainability will permeate all levels of product from development to material selection to company values.

Made with recycled acetate.

thank you for your time

At Ogi Eyewear, our efforts are made to benefit you. Please take advantage of all assets provided by us to assist in growing your business and sharing your vision of the future of the optical industry.

Below you will find links to brand lookbooks, frame catalogues, campaign images and more. We hope you use these assets for your social media accounts, emails, marketing materials and so on.

Join us in this effort to bring the optical industry to the forefront of the digital world.

We’re all in this together.

https://issuu.com/ogieyewear

Lookbooks & Catalogues https://brandfolder.com/ogieyewear

Lookbooks, catalogues, campaign images & social media assets. https://www.ogieyewearspring2020.com/

Spring Collection Landing Page https://www.opticalfoundryexpo.com/

Digital Tradeshow Experience

(Clickable Links)