2014-2015 Breakfast for a Buck Overview Breakfast for A Buck (B4AB) is a monthly signature event hosted by the Oglesby Union. Students of Florida State University are able to enjoy a buffet of breakfast items for the economical price of $1. Non-FSU students may also enjoy the event for the price of $6. A total of eight B4AB events took place during the Fall 2014 to Spring 2015 academic year as part of the Oglesby Union’s “Fridays at the Union.” Over the course of an average of three hours, students are able to meet new friends and socialize with old friends, all while enjoying a warm meal and various activities. Attendance
Total Attendance
Longitudinal Attendance 4500 4000 3500 3000 2500 2000 1500 1000 500 0
3843 2547
3108
2854
3213
2841 2307
Fall Spring Fall Spring Fall 2008 2009 2009 2010 2010
2175
2484 1842
1608
1542 1505
Fall Spring Fall Spring Fall Spring Fall Spring 2011 2012 2012 2013 2013 2014 2014 2015 Semester/ Year
2014-2015 Attendance 700 584
600 500
445
421
400 300
243
200
403
580
341
Attendence
273 140
178
Surveyed
183
100 0 August
September
October
December
January
February
April
2014-2015 Breakfast for a Buck
How did you hear about Breakfast for a Buck? 3%
0%
2%
1%
2%
3%
6%
3%
2%
10%
7%
4%
8%
43%
3%
2%
Banner Billboard Dining Hall Ad Door Hanger E-mail Facebook Flyer/ Poster in Residence Hall Friend/ word-of-mouth Newspaper Nole Central Promo items/ t-shirt Resident Assistant Table Tent Twitter Website Yard Signs
Why did you come to Breakfast for a Buck? 13%
5%
Enjoy the event(s)
3% 27%
12%
Hungry/free food
Learn about campus activities Meet new people/socialize Nothing else to do
40%
Other
What other Union events did you participate in tonight?
24%
15%
Art Center Activities
12%
11%
18%
7%
13%
Club Downunder Show Crenshaw Lanes
Event in Ballrooms Movie at ALSC
Special Event in Courtyard Union Green Event
2014-2015 Breakfast for a Buck
Did you enjoy this evening's entertainment? 8% 8%
No Answer Yes No
84%
Would you come to Breakfast for a Buck again? 4%5%
No Answer Yes No
91%
• • • •
How was the food at Breakfast for a Buck?
20%
5%
8%
26%
41%
No Answer Below Average Average Above Average
Excellent
Do you think attending B4AB on campus reduced student drinking of alcoholic beverages tonight? 6% 37%
No Answer 30%
27%
Yes No
Maybe
Breakfast for a Buck Programming August 22 - This Breakfast for A Buck coincided with Seminole Sensation Week (SSW) and the theme was FSU Game Day. The musical entertainment was 2SmooveDJs. September 20th- The theme was FSU Game Day. The entertainment selected was 2SmooveDJs. October 24th- This Breakfast for A Buck coincided with Haunted Harvest. The musical entertainment was 2SmooveDJs. December 5th- This Breakfast for A Buck coincided with Winter Wonderland. The entertainment selected was No Strings Attached. rd
2014-2015 Breakfast for a Buck • •
•
January 30th- The theme for this Breakfast for a Buck was southern country breakfast. The musical entertainment was 2SmooveDJs. February 20th- The theme for February’s Breakfast for a Buck was Mardi Gras. The dining hall was decorated according to the theme and the menu consisted of traditional New Orleans food. The entertainment selected was a student band named No Strings Attached. April 12th- April’s B4AB coincided with Spring Fling. The musical entertainment was 2SmooveDJs.
Recommendations • Definitely try to book Photo Fun Booth again, they were great, so easy to work with, and the students loved the pictures. • MORE MARKETING and not just table tents. Possibly reaching out to Greek life. Also, ensuring B4AB gets in Leaders Listserv. Recommendations Used from Last Year • Increase collaboration with Union Productions (i.e. entertainment from local bands) and look for opportunities for co-sponsorships o This spring, we created a Big Fridays committee so B4AB and UP could have better communication. We have had problems with shows getting out thirty minutes before B4AB opens, and we miss a lot of students. I did not really collaborate with them to get any entertainment because I primarily booked 2Smoove and a band I had experience with through DM. • Do not program event on certain nights that are not guaranteed to have larger attendance and instead schedule during a “real” Big Friday (i.e. Spring Fling) o Again, we created the committee and tried to pick dates where there would be high attendance. • Look for marketing and publicity from past as a guide and use new methods (i.e. press releases, stall stories, etc.) o I ordered promotional items for next year: mints and a key chain that has utensils in it. We also ordered magnets that will have all the big Friday dates on it and both the Union logo and the B4AB logo. I definitely want to expand from just doing table tents next year and focus on posters in the residence halls. • Do not utilize yard signs as they get stolen o So did table tents • Ensure RAs are posting flyers in residence halls o Need to do this next year and revamp the marketing campaign • Increase social media presence, including getting more students to like the B4AB Facebook page o We tweeted from the SAC account and also posted on Facebook. The B4AB Facebook page does not get a lot of traffic or people who have liked it. I think twitter and Facebook through the SAC is more helpful.
2014-2015 Breakfast for a Buck Conclusion B4AB continues to be a popular event at Florida State University with over 1,500 students attending in the Fall 2014 semester and over 1,500 students in the Spring 2015 semester. Of the students who attended B4AB in the Fall and Spring semester, 44% were surveyed. Most students (40%) indicated “Hungry/Cheap Food� as their reason for attending. The majority (91%) stated that they would attend B4AB in the future. When asked if they though participating in B4AB reduced student drinking of alcoholic beverages during those Big Fridays, 30 percent of students responded affirmatively with 37 percent stating maybe. Programming B4AB would not be possible without the collaborative efforts and funding of the Office of the Provost, Student Government Association, Student Activities, Union Productions, and Seminole Dining. The evaluation data collected throughout the year will help increase satisfaction levels and inform future B4AB programming. Breakfast for a Buck continues to be a strong tradition for students at Florida State University.
2014-2015 Breakfast for a Buck Appendix- Demographics:
Gender
Classfication
3% 2% 2%
No Answer Freshman
9%
12%
Sophomore Junior
40%
15%
Senior 15%
Graduate
14%
Transfer
29%
59%
No Answer Male
Female
Other
Ethnicity
3% 7% 14%
3% 19% 9%
44%
1%
Residence
No Answer African American/ Black American Indian/ Native Alaskan Asian/ Pacific Islander White/ Caucasian Hispanic/ Latino Mixed
3% No Answer
46% 51%
On-Campus Off- Campus