2014 Homecoming Summary

Homecoming 2014 Summary

Homecoming Overview: Homecoming Week at Florida State University is a weeklong series of events planned for the student body and alumni to celebrate their connection to the institution. Homecoming is an annual tradition hosted by Florida State University during the fall semester to welcome alumni back to campus, as well as foster a sense of school spirit among students. The event offers a variety of programs that attracts a diverse crowd of participants. The week takes place during the fall semester each year. Homecoming 2014 took place from Sunday, November 2 through Saturday, November 8 under the theme, “Fueling the Flame.�

The Student Government Association (SGA) at Florida State University Homecoming Executive Council sponsors all Homecoming events in coordination with the Student Activities Center, the Alumni Association, the Student Alumni Association and the entire university community.

Homecoming Planning Committee and Campus and Community Partners: The Student Activities Center directly advises the Homecoming Executive Council, which coordinates these events. The Homecoming Executive Council, a committee consisting of 22 students and two advisors, oversee the planning of several Homecoming events during the week.

The student committee includes an overall director and assistant director, the director and assistant director of Pow Wow, the director and assistant director of Parade and Chief and Princess, and a coordinator for each event, marketing, student groups, and more. The Student Body President appoints the Overall Homecoming Director and Assistant Director. Additional committee members are selected in the spring semester by a committee comprised of the Overall Director and Assistant Director, SGA appointees, and Homecoming advisor(s).

The schedule of events for Homecoming 2014 was planned by the Homecoming Executive Council and added to the Overall Official Homecoming Calendar by the All-University Homecoming Committee. Selection of events and scheduling took into account assessment information and feedback from the 2013 Executive Council.

The following are campus and community partners for the week:

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Florida State University Alumni Association Florida State University Student Alumni Association Florida State University Student Government Association Florida State University Athletics Florida State University Campus Recreation, Intramural Sports Florida State University College of Music Florida State University Dean of Students Food Pantry Donald L. Tucker Civic Center FSU Cares Seminoles.com (Seminole IMG Sports Marketing) Boys and Girls Club of Tallahassee Tallahassee Democrat FSView & Florida Flambeau Tobacco Free Florida Collier Companies College Living Today Second Harvest of the Big Bend Gene Deckerhoff Seminole Productions Production Support Group The Donald L. Tucker Civic Center The FSU Division of Student Affairs The FSU Oglesby Union Florida State University Student Activities Center Florida State University Oglesby Union Marketing Department Florida State University Oglesby Union Operations Union Productions Florida State University Class Councils Aramark Hard Rock Live The FSU Marching Chiefs The FSU Golden Girls The FSU Cheerleaders The FSU Flying High Circus Men’s Warehouse

Event List: • Torch Pursuit • Renegade Recess • Warchant Concert ft. Big Sean • Faculty and Staff Reception

• • • •

Skit Night Seminole Festival Seminole Showdown Spear-It Night

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• •

• •

Homecoming Parade Pow Wow

Karaoke 4 a Cure Jimbo’s True Seminole Tailgate

Event Attendance: Event Warchant Concert Spear-It Night Skit Night Torch Pursuit Faculty and Staff Reception Seminole Festival

2007 3,500 1,200 1,300 N/A

2008 4,000 1,200 1,000 N/A

2009 3,500 1,200 1,200 N/A

2010 9,000 1,000 1,000 N/A

2011 2,500 1,000 1,100 N/A

2012 12,000 950 1,500 100

2013 6,640 950 1,050 125

2014 2,489 654 1,260 N/A

N/A

N/A

250

200

50

150

106

120

N/A

N/A

2,000

2,500

2,500

3,000

3,000

3,000

Seminole Showdown

N/A

N/A

N/A

100

200

170

145

N/A

Karaoke 4 A Cure

369

Renegade Recess

800

185

150

200

200

250

Pow Wow

5,667

4,387

4,789

2,802

5,385

6,500

Jimbo's True Seminole Tailgate

N/A

N/A

200

350

750

424

200 7,998 330

200 6,347 453

Survey Results: Of those 20,544 students who attended Homecoming 2013, 441 students (2%) completed the surveys.

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Demographics and Marketing

Classfication 4%

Gender 3%

No Answer

1%

Freshman Sophomore

18%

35%

29%

Junior

Male

Senior

20%

Graduate

20%

No Answer Female

68%

Transfer Other

Ethnicity 2% 5%

1%

24%

15%

0% 3% 50%

Residence No Answer African American/ Black American Indian/ Native Alaskan Asian/ Pacific Islander White/ Caucasian

3%

No Answer 43% 54%

On-Campus Off- Campus

Hispanic/ Latino Mixed Other

Who did you attend Homecoming events with?

1%

2% 4% 2%

2% 20%

No Answer Class Council Greek Organization Group of Friends

69%

IRHC/ Residence Hall RSO

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How did you hear about this event?

2% 1%

6%

2%

5%

10% 5%

1% 2%

6%

3%

8%

12%

1% 12%

23%

Banner Billboard Dining Hall Ad Door Hanger E-mail Facebook Flyer/ Poster in Residence Hall Friend/ word-of-mouth Newspaper Nole Central Promo items/ t-shirt Resident Assistant Table Tent Twitter Website Yard Signs

Why did you come to the event?

7%

7%

Enjoy the event(s) Hungry/free food

8%

Learn about campus activities

5% 18%

55%

Meet new people/socialize Nothing else to do Other

Have you enjoyed the Homecoming events you attended?

2%2%

No Answer Yes No 96%

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Recommendations for Next Year: • Warchant was kept in the Civic Center. After being hosted at Langford Green, Doak Campbell Stadium, and now the Civic Center, it’s clear that Warchant is best suited for this venue. The facility provides protection from the unpredictable weather and is well suited for large concerts when it comes to staffing, equipment, concessions, etc.

• Collaborative Events – In 2013, Torch Pursuit proved to be a big success as it fed into Seminole Festival. This year in 2014, we introduced a Homecoming themed Market Wednesday which fed into Seminole festival which boosted student engagement at both events.

• In order to increase diversity of student involvement for Homecoming 2014, Diversity Points were included in the Homecoming packet. Student groups received points toward their overall Homecoming scores for pairing with different organizations (i.e. A Panhellenic sorority, an NPHC fraternity, an MGC sorority, and an RSO pairing together). Diversity points were very successful in including a diverse student body in various Homecoming events.

Conclusion Florida State University Homecoming is a weeklong event of activities and programs concluding with a home football game. Several departments across campus participate in the planning, executing and hosting of Homecoming events. The Student Activities Center works directly with the student Homecoming Committee in collaboration with the Student Government Association and the Florida State Alumni Association. We look forward to working with the university community to continue to improve upon Homecoming by engaging more students, staff and alumni.

Homecoming 2014 Report, Edited 10/7/2015 10:09 AM by AKM

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