B4AB 2012-2013 Summary

2012-2013 Breakfast for a Buck Overview Breakfast for A Buck (B4AB) is a monthly signature event hosted by the Oglesby Union.

Students of Florida State University are able to enjoy a buffet of breakfast items for the economical price of $1. Non-FSU students may also enjoy the event for the price of $6. A total of eight B4AB events took place during the Fall 2012 to Spring 2013 academic year as part of the Oglesby Union’s “Fridays at the Union.” Over the course of an average of three hours, students are able to meet new friends and socialize with old friends, all while enjoying a warm meal and various activities.

Attendance

Number of Students

Fall 2012-Spring 2013 Attendance 1200 1000 800 600 400 200 0

692

1025

858

266

434

623

785

Month

Total Attendance

Longitudinal Attendance 4500 4000 3500 3000 2500 2000 1500 1000 500 0

2547

2854

3843

3108

3213

2192

2307

2175

2841

1842

Fall Spring Fall Spring Fall Spring Fall Spring Fall Spring 2008 2009 2009 2010 2010 2011 2011 2012 2012 2013 Semester/Year

2012-2013 Breakfast for a Buck

No 6%

Will you come again?

How was the food?Below

Average 9%

Excellent!

20% Above Average 27%

Yes 94%

Average 44%

Why did you attend?

700 600 500 400 300 200 100 0

640 229

161

191

47

Meet new Enjoyed Activity Learn about Hungry/cheap Nothing else to do people/socialize campus activities food

93

Other

Which activity interests you most?

600

458

500 400 300 200 100 0

182 Bowling

283

266

Concerts

Comedians

523

158 Art Center Events

Movies

Breakfast for A Buck

2012-2013 Breakfast for a Buck Breakfast for A Buck Programming • August 24th- This Breakfast for A Buck coincided with Seminole Sensation Week (SSW). The entertainment selected were Magicians from House of Flying Cards.

• September 21st- The theme was FSU Spirit as it was the night before the Clemson/ College Game Day. The entertainment selected was the BounceHouse Band.

• November 2nd- This Breakfast for A Buck coincided with Haunted Harvest. The musical entertainment was Cody Gibson and Friends.

• December 7th- This Breakfast for A Buck coincided with Winter Wonderland. The musical entertainment was 2SmooveDJs. • January 25th- There was no theme for this Breakfast for a Buck. The entertainment selected was the BounceHouse Band.

• February 22nd- The theme for February’s B4AB was Mardi Gras. The dining hall was decorated according to the theme and the menu consisted of traditional New Orleans food.

The entertainment selected was a student band named Wayback Whensday.

• April 19th- April’s B4AB coincided with Spring Fling. The musical entertainment was 2SmooveDJs. Recommendations • Increase collaboration with Union Productions (i.e. entertainment from local bands) and look for opportunities for co-sponsorships • Do not program event on certain nights that are not guaranteed to have larger attendance and instead schedule during a “real” Big Friday (i.e. Spring Fling) • Look for marketing and publicity from past as a guide and use new methods (i.e. press releases, stall stories, etc.)

• Do not utilize yard signs as they get stolen • Ensure RAs are posting flyers in residence halls • Increase social media presence, including getting more students to like the B4AB Facebook page Conclusion B4AB continues to be a popular event at Florida State University with over 2,000 students attending in the Fall 2012 semester and over 1,800 students in the Spring 2013 semester. Of the students who attended B4AB in the Fall and Spring semester, 44% were surveyed. Most students (47%) indicated “Hungry/Cheap Food” as their reason for attending. A majority of the respondents (28%) cited “Breakfast for A Buck” as the activity that they find most interesting. The majority (94%) stated that they would attend B4AB in the future.

Programming B4AB would not be possible without the collaborative efforts and funding of the Office of the Provost, Student Activities, Union Productions, and Seminole Dining. The evaluation data collected throughout the fall and spring semester will help with future B4AB programming.

2012-2013 Breakfast for a Buck Appendix- Demographics:

Classification Transfer 3% Graduate 10%

Gender

Other 5%

Freshman 29% Senior 17% Junior 15%

Female 58%

Sophomore 21%

Ethnicity Other Multiracia 11% l 3% Asian Caucasian 17% 6% Native American 11% Hispanic 30%

Male 42%

Residence

AfricanAmerican 22%

Offcampus 49%

Oncampus 51%