O.Henry Media Kit 2014

M A G A Z I N E The Art & Soul of Greensboro

2014 Media Kit

e s i t r e v d A Why in

?

O.Henry is more than a pretty lifestyle magazine.

In every issue we strive to create a magazine of uncommon literary and artistic vision that explores everything from the thriving arts community to our passions for homes and gardens.

We celebrate the best of food and wine, and indulge our love of the outdoors.

We showcase remarkable people who have shaped Greensboro’s past and others who are busy creating its exciting future.

Moreover, every issue presents outstanding short fiction and poetry, essays and features that touch the heart and stir the soul.

“From the first time you presented O.Henry the magazine to Tom Chitty & Associates we knew it was going to be the right fit for our company. You have continued to delight and impress us with your stunning publication. In our opinion O.Henry is the definitive Triad magazine.”

— Barry S. Hardeman, President, Tom Chitty & Associates “I think that the O.Henry magazine is so enjoyable because the people who write for it are not providing content to make a dime; their writing focuses on stories about which they are clearly passionate. That makes it authentic. And it is authenticity that I seek.”

— Dennis Quaintance, CEO and CSO (Chief Storytelling Officer) of Quaintance-Weaver Restaurants & Hotels

M A G A Z I N E

“I have a fancy that every city has a voice.”

336.617.0090 Fax: 336.617.0299

1848 Banking Street, Greensboro, NC 27408 www.ohenrymag.com Jim Dodson, Editor Andie Stuart Rose, Creative Director David Claude Bailey, Senior Editor Kira Schoenfelder, Graphic Designer Lauren Shumaker, Graphic Designer Contributing Editors Cynthia Adams Harry Blair Maria Johnson Jim Schlosser Contributors Nancy Bartholomew, Jane Borden, Emily Frazier Brown, Tom Bryant, Susan Campbell, Lynn Donovan, Sam Froelich, Mary James Lawrence, Meredith Martens, Sandra Redding, Noah Salt, Steven Smith, Astrid Stellanova

O.H

David Woronoff, Publisher

“I’ve gotten great response from the ad.

Please renew my ad for 2014.”

— Eric Hendrix, Owner/Operator, Carolina Grout Works “The money we have spent advertising in O.Henry Magazine is the best advertising investment we have made. Weekly we have both new and repeat customers mention that they came to our store after seeing our ad in O.Henry. The magazine is well written and laid out. Our customers love coming in to pick up new issues. We have started keeping back issues for some out-of-town customers who may have missed an issue. I love learning all the tidbits about Greensboro and seeing my customers featured. My secret pleasure is the horoscope. It is hilarious. If you have not read O.Henry, you are missing out on a pleasure that is truly a Greensboro experience.”

— Emem Ikon, Owner, Lillo Bella

Advertising Sales Marty Hefner, Sales & Circulation Director 336.707.6893, mhefner@ohenrymag.com Hattie Aderholdt 336.601.1188, hattie@ohenrymag.com Amy Grove 336.456.0827, amy.grove@ohenrymag.com Lauren Shumaker, Advertising Graphics 910.693.2469, lauren@ohenrymag.com Dana Martin, Sales Assistant, 336.617.0090, dana@ohenrymag.com. ©Copyright 2014. Reproduction in whole or in part without written permission is prohibited.

O.Henry Magazine is published by The Pilot LLC

2014 Rates

Guaranteed Position offered for +15% (1/3 page ads and larger)

1X

3X

6X

12X

Full Page

$1,400

$1,300

$1,200

$1,100

2/3 Page

$1,180

$1,080

$980

$880

1/2 Page

$885

$810

$735

$660

1/3 Page

$680

$630

$580

$530

1/4 Page

$555

$525

$495

$465

1/6 Page

$425

$405

$390

$370

1/8 Page

$370

$355

$340

$325

Back Page

$1,975

$1,775

$1,575

$1,375

Inside Front

$1,975

$1,775

$1,575

$1,375

Inside Back

$1,565

$1,465

$1,365

$1,265

Covers

Rates are net, per insertion and subject to change. Print run 18,000 copies.

Complimentary distribution. Subscriptions Available.

Ad Specs full page 10 " x 12" (trim) 9.5" x 11.5" (live area)

2/3 page 6" x 10.75"

1/2 page vertical 4.25" x 10.75"

1/6 page vertical 2.75" x 5.25"

1/4 page 4.25" x 5.25"

10.25" x 12.25" (w/bleed) 1/3 page square 6" x 5.25"

1/8 page 4.25" x 2.5"

1/2 page horizontal 9" x 5.25"

Art Requirements:

1/3 page vertical 2.75" x 10.75"

Ads should be submitted as electronic files as a PDF or TIF file on a CD. Ads should be CMYK, exact size, 300 dpi resolution. A color proof is suggested to ensure correct colors. Production questions may be directed to Lauren Shumaker at 910.693.2469 or lauren@ohenrymag.com.

Ad Deadlines Issue January February March April May June July August September October November December January ’15

Ad Space

Ad Design Material

Camera Ready

11/25/13

12/6/13

12/10/14

12/31/13

1/6/14

1/10/14

1/31/14

2/5/14

2/10/14

2/28/14

3/5/14

3/10/14

3/31/14

4/7/14

4/10/14

4/30/14

5/5/14

5/12/14

5/30/14

6/5/14

6/10/14

6/30/14

7/7/14

7/10/14

7/31/14

8/5/14

8/11/14

8/29/14

9/5/14

9/10/14

9/30/14

10/6/14

10/10/14

10/31/14

11/5/14

11/10/14

11/28/14

12/5/14

12/10/14

Distribution

18,000 copies are distributed at the beginning of each month. O.Henry magazine may be found at Deep Roots Market, Earth Fare, Greensboro and High Point Harris Teeter stores and Whole Foods. It is also available at fine hotels, restaurants, retail locations and in outdoor blue boxes around the city. For a complete list of distribution points visit www.ohenrymag.com and click on “Where’s O.Henry?” on the toolbar.

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