Your Checkoff Dollars at Work

Your Beef Checkoff Dollars at Work Investing in Beef Safety, Nutrition and Promotion

OHIO BURGER WEEK SPONSORSHIP PROMOTES BEEF The Ohio Beef Council recently sponsored Ohio Burger Week in five cities across the state – Cincinnati, Columbus, Cleveland, Toledo and Dayton. Participating restaurants in each city offered a featured $6 burger for participants to enjoy. While the results of burgers purchased are still being tallied, Ohio Beef Council saw quite a bit of engagement on their own social media channels. Through one post, OBC saw more than 500 link clicks to Burger Week information.

BEEF CHECKOFF RESPONDS TO PREVENTION MAGAZINE’S ANNOUNCEMENT IT WILL NO LONGER CREATE RECIPES THAT INCLUDE BEEF Prevention Magazine shared an article entitled “Why cutting back on beef is good for you and the planet,” in which they announced they will no longer create recipes that include beef.

The article mentioned environmental and health concerns, citing a 2006 study which stated that industrialized beef production is responsible for up to 80% of deforestation in the Amazon and stating that red meat has been “definitively linked to higher risks of health hazards like heart disease and cancer.”

Though they will no longer include beef recipes, the article does note that Prevention is not encouraging readers to eliminate beef from their diets, but rather to be mindful about what they eat and where it comes from.

The Issues Management team from NCBA, a contractor to the beef checkoff, responded to the article’s author, citing research and correcting misinformation. Beef checkoff staff worked with regional influencers to submit op-eds and share accurate information about beef ’s role in a healthy, balanced diet and are continuing to monitor the situation, including traditional and social media.

Some important facts to know regarding beef ’s sustainability: • According to the U.S.

Environmental Protection Agency, greenhouse gas from beef cattle only represents 2 percentof emissions in

U.S.

If all livestock in the U.S. were eliminated and every American followed a vegan diet, greenhouse gas emissions would only be reduced by 2.6 percent, or 3.6 globally. Reducing beef consumption in the U.S. is not a realistic or impactful solution for climate change.

BEEF. IT’S WHAT’S FOR DINNER. ADDS NEW FEATURE TO PROMOTE BEEF SALES ON THEIR WEBSITE As you look at recipes you will notice a new feature on the Beef. It’s What’s For Dinner (BIWFD) website. BIWFD has partnered with the tech firm Chicory to utilize their digital tools that power a “Get Ingredients” button on the recipe page. The “Get Ingredients” button will bring up your local stores and allow you to shop at home for all the ingredients you need for the recipe.

This is a great new tool that will make it even easier to enjoy beef. Since the launch a few weeks ago, BIWFD has seen more than 300 orders per week sent to online grocery baskets. That will only increase as promotions for this function also are increasing. The “Get Ingredients” button supports retail partners and overall beef sales. Interestingly enough, the top recipe viewed and shopped for on the BIWFD website is Classic Beef Meatloaf. To see this new feature visit www. beefitswhatsfordinner.com/recipes

The Ohio Beef Council and the Cattlemen’s Beef Promotion and Research Board are responsible for developing programs that increase the demand for beef. For more information, contact the Ohio Beef Council at 614-873-6736, beef@ohiobeef.org or visit www.ohiobeef.org. Ohio Beef Council Operating Committee: Jamie Graham, Patriot, Chairman • Erin Stickel, Bowling Green, Vice Chairman • Stan Smith, Canal Winchester, Treasurer • Henry Bergfeld, Summitville • Mike Carper, Delaware • Dave Felumlee, Newark • Lou Ellen Harr, Jeromesville • Becky Reed, Springfield • Sam Roberts, South Charleston • Allan Robison, Cable • Bev Roe, Hamilton • Garth Ruff, Napoleon Bill Sexten, Washington C.H. • Kurt Steiner, Creston • Barb Watts, Alexandria • Elizabeth Harsh, Executive Director