2 minute read
Beef Checkoff News
Investing in Beef Promotion, Nutrition, Education & Research
OHIO STORIES VIDEO FEATURES BUCKEYE FOOTBALL & BEEF
Advertisement
The Ohio Beef Council (OBC) and the Beef Checkoff recently partnered with Ohio State Football player Cade Stover, NIL Management, and The Ohio State University (OSU) to create a new Ohio Stories video. The video series is designed to put a face on the beef industry and help connect consumers while providing information about how beef gets from pasture to plate. The video was released Sept. 1 just prior to the season kick-off. Stover, one of the team’s captains, described himself as, “just a small-town country boy that lives on a farm and plays football for Ohio State.” He attributes his success and determination on the football field to the work ethic learned on the farm raising cattle. The video gained the attention of Kevin Griffin, Associate VP of Brand Engagement & Partnerships overseeing trademark and licensing for OSU. “A great example of storytelling, authenticity, and sincerity. The story pulls through the values and threads that we want to be connected to at Ohio State.” Stover’s video ran on social media and in less than a week received over 80K views and many new followers on OBC’s social platforms. Watch the video at ohiobeef.org.
The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, along with the Northeast Beef Promotion Initiative (NEBPI), developed a partnership with Grillo’s Pickles and King’s Hawaiian. The Culinary Team created three great-tasting slider recipes that featured beef, Grillo’s Pickles and King’s Hawaiian slider buns and their new slider pretzel bun on BIWFD. com. The promotion ran throughout the month of Sept. with social media posts, digital and instant redeemable coupons, in-store banner ads and meat case signage with select retailers throughout the country.
GAMEDAY TASTE & TRADITIONS
OBC continues the Beef Checkoff’s successful partnership with The Ohio State University with Gameday Taste & Traditions. A booklet with Buckeye traditions and full of tasty beef recipes hit the stands with 35,000 copies printed and a digital version available online. Co-branded social campaigns allowed fans to enter to win a pair of tickets to each home game after a set of questions reveals what football position you would play and your perfect beef recipe. Each home game features OBC on the video board, along with a special Buckeye Football tradition, while the stadium announcer encourages fans to check out the beef recipes.
SPEAKING OF TRADITIONS – PULL THOSE RECIPES
OBC would like to showcase your favorite family holiday meal or heirloom beef recipes. The promotion is planned to show that beef stands the test of time and while spotlighting beef this holiday season. Contact Kelly Keirn at kkeirn@ohiobeef.org for more details.
The Ohio Beef Council and the Cattlemen’s Beef Promotion and Research Board are responsible for developing programs that increase the demand for beef. For more information, contact the Ohio Beef Council at 614-873-6736, beef@ohiobeef.org or visit www.ohiobeef.org. Ohio Beef Council Operating Committee: Erin Stickel, Bowling Green, Chairman • Bill Sexten, Washington C.H., Vice Chairman • Stan Smith, Canal Winchester, Treasurer • Mandy Atterholt, Loudonville Lou Ellen Harr, Jeromesville • Stephanie Harris, St. Clairsville • Brett Layman, Johnstown • Jake Osborn, Lynchburg • Becky Reed, Springfield • Sam Roberts, South Charleston Allan Robison, Cable • Ben Seibert, St. Mary’s • Susie Turner, Somerset • Kris Vincent, East Canton • Barb Watts, Alexandria • Elizabeth Harsh, Executive Director
