The Ohio Landscape Association – in conjunction with Botson Insurance Group - is happy to announce one of its most impactful member benefits to date, the OLA’s VIP (Value-added Insurance Protection) Program, designed exclusively for OLA members.
Cleary Brothers Landscaping
Where has the time gone? As 2024 comes to a close, my time as Board President of the Ohio Landscape Association also ends. Reflecting back on my tenure, I’m overwhelmed with emotion. Never in a million years did I imagine that “I” would be writing articles for The Growing Concern, or engaging at this level with so many incredible people. The support within this association – from Columbus to Cleveland (and all surrounding areas) – is unmatched. We are growing rapidly, and it’s been an honor to be a part of that growth.
First and foremost, I am filled with gratitude. Thank you to everyone who has encouraged, supported, and motivated me during my presidency.
To my fellow board members, thank you for all you do. I am truly fortunate to have had such an amazing team of industry professionals surrounding me.
To those of you who joined as new members this year, my advice is simple: Stay involved, attend networking events, and make as many connections as possible. This is more than an association – it’s an extended family.
And finally, to ALL of our members... I appreciate each and every one of you who continue to support this great association. Whether you attend evening meetings, send your employees to educational events, sponsor events, volunteer, etc., your continued loyalty to this organization means the world – not only to me – but to our staff. You are the reason we exist!
That said, as I step down, I feel an immense sense of satisfaction with what this association and our board of directors was able to accomplish in 2024. We worked extremely hard this year to strengthen our educational programs, engage our members, place an emphasis on giving back to the community, and advocate on your company’s behalf.
Our Education Committee put on a series of sold-out classes this year, so much so that we had to offer additional days. There’s much more to come in 2025, as we look to expand our current course offerings!
Our Programs Committee – responsible for the OLA’s evening meeting schedule – organized two fantastic facility tours and continues to attract great speakers while offering a number of networking opportunities. Note: If you haven’t attended an evening meeting as a member, I highly encourage you to join us at the next event. Evening meetings are free to members and are one of the best opportunities the OLA provides to interact with your peers.
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COVER: Landscape Ohio! Awards Merit Award winner in the category of Residential Installation, submitted by KGK and Company.
OHIO’S PROFESSIONAL GREEN INDUSTRY ASSOCIATION
OHIO LANDSCAPE ASSOCIATION
9240 Broadview Road
Broadview Heights, Ohio 44147
Phone: 440.717.0002
Toll Free: 1.800.335.6521
Web: www.ohiolandscapers.org and www.myohiolandscape.com
DESIGNER / EDITOR
Rick Doll
REGULAR WRITERS
Michael J. Donnellan, M3 Wealth Management
Dr. Jim Funai, PhD., Cuyahoga Community College
Shelley Funai, Stan Hywet Hall and Gardens
Cameron Maneri, Cleary Brothers Landscaping
Sandy Munley, Ohio Landscape Association
Bobbie Schwartz, FAPLD, Bobbie’s Green Thumb
ADVERTISING INFORMATION
PERENNIAL FOCUS
The Holiday Bookshelf: 2024 Edition
FISCAL FITNESS Year-End Reviews FOR SAFETY SAKE Safe Winter Driving
PLANT OF THE MONTH Mistletoe
FEATURE ARTICLE 2024: Reflections on the Year
DIRECTIONS
ADVERTISING INDEX FEATURES
WELCOME NEW MEMBERS
Submission deadline: 10th of the month, prior to the month of magazine publication. For advertising rates and ad specs, please call 440.717.0002, or email Rick Doll Jr. at rick@ohiolandscapers.org.
DISCLAIMER
Melissa Roberts 3 8 12 16 20 24 30 31 31 PRESIDENT’S COLUMN Farewell, and Thank You!
The Ohio Landscape Association, its board of directors, staff and the editor of The Growing Concern neither endorse any product(s) or attests to the validity of any statements made about products mentioned in this, past or subsequent issues of this publication. Similarly, the opinions expressed in The Growing Concern are those of the authors and do not necessarily represent the views of the Ohio Landscape Association.
OFFICERS
President
Cameron Maneri
President – Elect
Ryan Drake
Treasurer
Brandon Barker
Immediate Past President
Stephanie Gray, LIC
DIRECTORS
Amy Gatoo
Philip Germann
Matt Malone
Tim McCaskey
OLA STAFF
Executive Director
Sandy Munley
Associate Director
Rick Doll
Membership Coordinator
Bob Ramser, LIC
Tom Rieder, LIC
UPCOMING OLA MEETINGS, EDUCATION SEMINARS & EVENTS
DECEMBER 3 (Central Ohio)
SANDLER SALES TRAINING CLINIC
Our industry faces a unique set of challenges when it comes to engaging and converting modern buyers. To address this and help you thrive in today’s market, Sandler Training will be leading an insightful, interactive sales talk tailored exclusively for the OLA.
DECEMBER 5
DORMANT PRUNING
Our Dormant Pruning clinic is a half-day, hands-on clinic and a timely training opportunity for your crews to learn proper pruning techniques. This year, we will be combining our NE Ohio and Central Ohio clinics into one event - held at Secrest Arboretum in Wooster, Ohio - so that we may take advantage of the vast amount of plant material available on site.
DECEMBER 13
28th ANNUAL LANDSCAPE OHIO! AWARDS DEADLINE
The entry deadline for this year’s award program is fast approaching. For more information on how to enter, including rules and entry forms, visit www.ohiolandscapers. org/awards-program.
JANUARY 16, 2025
CENTRAL OHIO EVENING MEETING
Using Social Media in Your Business
Done the right way, social media marketing can help your business gain exposure and generate leads. Join the OLA as we welcome Caleb Auman, Hardscape Contractor, Educator (The Hardscape Academy), and host of the Kid Contractor Podcast at the Grange Audubon Center in Columbus, Ohio. See page 7 for more information.
JANUARY 21 - JANUARY 30, 2025
SET-UP OF OLA GARDEN DISPLAY: GREAT BIG HOME & GARDEN SHOW
If you are interested in volunteering to help construct this year’s OLA garden, please contact the OLA at 440.717.0002, or register online at www.ohiolandscapers.org/committees using the “Join a Committee” option. This is a great opportunity to work alongside others in the industry, as well as contribute to the association.
JANUARY 31 - FEBRUARY 9, 2025
STAFFING OF OLA DISPLAY:
GREAT BIG HOME & GARDEN SHOW
This is a great opportunity to help promote the industry, our association, and your company. If you are interested in volunteering to help staff the garden during show hours, please contact the OLA at 440.717.0002, or register online at www.ohiolandscapers.org/committees using the “Join a Committee” option.
FEBRUARY 13, 2025
LANDSCAPE DESIGN & ENHANCEMENT CLINIC
Kickstart the new year with a masterclass in plant community design. Learn to strategically place shrubs, trees, and perennials to create stunning visuals and resilient landscapes. Instructed by Kevin O’Brien of Lifestyle Landscaping. See page 28 for more information. Registration opens January 1, 2025.
FEBRUARY 19, 2025
OLA COMMITTEE MEETINGS
Joining an OLA committee is a wonderful way to get involved – not only within the association – but in the industry you love. It is also a great way for a potential board member to get a feel for the association’s work and needs. Join us for our kick-off meeting. RSVP required. Call the OLA office at 440.717.0002 or sign up online at www.ohiolandscapers. org/committees.
FEBRUARY 19, 2025
OLA EVENING MEETING (NE Ohio)
Foundational Business Building Blocks & Differentiation in Our Industry
Join the OLA as we welcome Ben Gandy of Envisor Consulting who will look to help you paint a clearer picture of the fundamental building blocks of business and how to create clarity when it comes to the next steps in maturing your business. Held at St. Michael’s Woodside in Broadview Hts., OH. Registration opens January 2025.
UPCOMING IN MARCH & APRIL 2025
- CREW LEADER TRAINING (ENGLISH) See page 29
- CREW LEADER TRAINING (SPANISH) See page 29
- TURF INSTALLATION CLINIC
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Our PR & Marketing Committee has now launched two successful projects with the Brecksville-Broadview Heights School District. In doing so, the OLA was honored as one of two first-year recipients of their newly created Community Champion Award. Additionally, the committee along with other OLA members helped train students in the Westlake School District for this year’s Landscape Olympics.
Finally, our Legislative Committee (led by Sandy Munley) –along with members of the OLA – continued to advocate for the H-2B visa program by traveling to Washington, D.C. Our representation in these efforts has been remarkable.
As I conclude this reflection, I feel a mixture of sadness and hope. This will be the last farewell article written by any OLA President under Sandy Munley’s leadership as Executive Director. It’s an honor to recognize Sandy, who has not only been a remarkable leader, but a friend and inspiration to us all.
It goes without saying that Sandy is a once-in-a-lifetime individual. She’s poured her heart and soul into this association, working tirelessly behind the scenes to ensure every member has what they need. Along the way, she’s built meaningful relationships – both locally and nationally – that will serve this organization well in its future endeavors. Her relationships extend far beyond that of your typical executive director. She knows members’ children’s names, their birthdays, and special events within their organizations. Sandy has built this association on more than just a mission to be the best; she has created an extended family.
With that said, Sandy, I wish you the very best in your retirement, and I thank you from the bottom of my heart for everything you’ve done for me and for this association. I know I speak for everyone when I say you will truly be missed. As you prepare to embrace a new chapter – one filled with more time as Grandma – I feel hopeful for the future of this association. The camaraderie you’ve fostered will live on, and our mission to *elevate* the industry, *educate* our members and the public, and *advocate* for our cause will continue to drive us forward.
As I sign off for the final time: Thank you to each of you for an unforgettable year. And, thank you to Sandy “Mama Bear” Munley for your dedication to making this association one of the best in the nation. May your retirement be filled with joy, relaxation, and all the wonderful moments ahead.
DATE & LOCATION
JANUARY 16, 2025
GRANGE INSURANCE
AUDUBON CENTER
505 W WHITTIER ST. COLUMBUS, OH 43215
AGENDA
REGISTRATION / NETWORKING FOOD
6:00 PM TO 7:00 PM
PROGRAM
7:00 PM TO 8:45 PM
COST TO ATTEND MEMBERS: NO CHARGE NON MEMBERS: $50
REGISTER TO ATTEND BY JANUARY 2, 2025
SPONSORED BY EMERALD SPONSORS
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
When your small business is up against brand power, you need to leverage all the fast-acting marketing avenues you can. Fortunately, advertising your brand and connecting with potential leads is easier than ever, especially if you enlist the help of social media.
Social media marketing is crucial to reaching potential customers for your landscaping business. Platforms like Instagram, Facebook, X (formerly Twitter), and TikTok offer a direct way to showcase your work, client testimonials, and expertise. However, simply having an online presence is not enough. Staying updated with the latest social media trends is also important because it ensures your content remains engaging and relevant, attracting more clients.
Join us on January 16, 2025, as Caleb Auman (The Hardscape Academy, The Kid Contractor Podcast, Auman Landscapes, LCC) discusses his use of multiple social media platforms to engage potential clients as well as help like-minded business owners succeed.
Topics of discussion will include:
• Why Your Business Needs To Utilize Social Media
• Creating A Social Media Marketing Strategy
• The ABCs Of Social Media
• The Do’s And Don’ts Of Social Media
• Social Media Pitfalls
GUEST SPEAKER
CALEB AUMAN / AUMAN LANDSCAPE, LLC., CO-FOUNDER OF THE HARDSCAPE ACADEMY, PODCASTER (KID CONTRACTOR)
Caleb Auman and his wife, Brittany, are the co-founders of Together in the Trades. Together, they are the owners of a seven figure landscaping company, a hardscape training academy, as well as having a successful podcast and YouTube channel. They use a multi-platform approach in effort to share how they deal with the challenges that many couples in business face and what’s worked for them in being successful entrepreneurs, all without sacrificing the most important thing, their relationship! Caleb brings an invaluable mix of expertise, enthusiasm, and down-to-earth advice that resonates well whether you’re a seasoned professional or just starting your new landscape business.
PRESENTED BY
GROUNDCOVER REVOLUTION: How To Use Sustainable, LowMaintenance, LowWater Groundcovers To Replace Your Turf
Jentz, Kathy Cool Press Springs, 2023 Beverly, MA
The first chapter of this book says it all. The author immediately poses the question: Why replace turfgrass lawns? Other than the time and cost of maintaining a lawn, there is also the reality that many lawns are so compacted
that they do not absorb rainwater; instead, the water runs off into the sewers and waterways, meanwhile polluting them with herbicides, pesticides and fertilizers. Then, there are steep slopes where the grass keeps the slopes from eroding but trying to mow them is extremely problematic.
The second chapter touts the benefits of groundcovers. For those seeking low maintenance, weed suppression should be at the top of the list. As a reader of this review, you need to know that I firmly hate the notion of the “perfect” lawn. Why does it have to be perfect, i.e. no weeds. That notion is at the top of the list of rationales for using herbicides. If the correct groundcover is chosen, however, it will create a solid mass of roots that shade the ground and thereby prevent weed seed germination. Ms. Jentz is happy to be more specific about which groundcovers to use for specific purposes in chapter 5.
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I’m sure that most of you know you are batting your head against a wall if you try to grow grass in deep shade, usually under older trees with large canopies. Groundcovers can and should be your answer. Additionally, groundcovers provide wildlife support in the form of flowers that supply nectar and pollen for beneficial insects and food and shelter as well as nesting material for birds. Groundcovers also absorb stormwater, act as a filter for pollutants, combat erosion, and collect organic debris that breaks down and adds to the health of the soil.
Instead of paying for brown mulch, why not use a green mulch, i.e. a groundcover that holds in moisture and insulates the ground from temperature extremes? Less profit perhaps for a landscape contractor but much healthier for the environment. There are many areas in a landscape that are difficult to maintain; many of these are mentioned by the author and are, of course, a natural for the inclusion of groundcovers. I was surprised to learn that Epimedium is so tough that it can hold its own and even swallow the ubiquitous English ivy.
The chapter on installing and maintaining groundcovers is mostly common sense but for those who have never done this, it will be quite helpful.
Selecting the right groundcover will be the most important part of the process. There is a very helpful chart in addition to her top forty groundcover profiles. The profiles describe the plant’s attributes as well as precautions or drawbacks plus the ideal growing conditions and care instructions. Each profile shows symbols that are applicable: desired light, drought and soggy soil tolerance, disease and deer resistance, soil and salt tolerance, whether evergreen, wildlife benefit, whether a leaf swallower, whether fast spreading or flowering, if tall, foliage interest, and resistance to fire. In addition, there is a small chart showing height, winter hardiness, bloom time, spread speed, soil type and native range.
The profiles include many well-known groundcovers but also some not-so-well-known such as Packera. Additionally, some of the profiles included information that I did not know, not easy to do since I’ve been in the business for forty-seven years. Groundcover Revolution is a valuable book for everyone in the green industry.
Lewis, Gary Timberland Press, 2022 Portland, OR
This book is excellent to use as a resource after reading the Kathy Jentz book because it includes so many more possibilities. As you might expect, considering the number of plant profiles, this book is considerably larger than the Jentz book.
I loved Gary’s preface in which he says that he wrote the book in an attempt to bring groundcovers out of the utilitarian shadows (using them as a solution) and into the light as valuable plants for their own use in design.
In his introduction, he differentiates rhizomatous plants from stoloniferous ones, important information since rhizomatous plants tend to spread more quickly. He also advocates for the environmental benefits of groundcovers. His chapter on installation and maintenance is similar but a bit more detailed.
In the chapter on designing with groundcovers, I was happy to see that Gary emphasized the importance of the type of foliage as well as the importance of foliage over flowers. He also discusses design strategies such as creating smooth transitions from one space to another, using them to influence and enhance the visual experience, guiding physical movement through the garden, emphasizing garden features, adding multi-season interest, enlivening small and tight spaces, replacing lawn, supporting wildlife, covering walls and hardscape, and even creating green walls. There is a long section about combining groundcovers and excellent photographs to demonstrate how different species and cultivars of a genus can be colorful and highly textured. Several lists will be helpful: fragrant and aromatic groundcovers, good companions for bulbs, dry
shade lovers, moist or wet soil lovers, sunny slope stabilizers, hell strip (treelawn) survivors, saline tolerant groundcovers, those that want either acidic or alkaline soil and a very long list of those resistant to deer and rabbits. I’ve added post-its to the book where the lists are, particularly the one on deer and rabbit resistance. My list that I’ve compiled over the years isn’t nearly as complete.
The bulk of the book consists of profiles of 4000 groundcovers. If you are looking for something unusual, you will find it here. There were many groundcovers with which I was not acquainted so reading this book was quite enlightening. Many had accompanying photographs.
I highly recommend purchasing or at least reading both books because they complement each other.
Bobbie Schwartz, FAPLD, owner of Bobbie’s Green Thumb in Shaker Hts., Ohio, is a landscape designer, consultant, freelance writer, and lecturer whose specialties are perennial gardens and four season landscapes. In addition to being an Ohio Landscape Association (OLA) member, she is an active member of the Ohio Nursery and Landscape Association (ONLA) and Perennial Plant Association (PPA). Bobbie is a Past President of the Association of Professional Landscape Designers (APLD).
MICHAEL J. DONNELLAN M3 Wealth Management
As we wind down the 2024 year, here are some important considerations investors should work on as the holidays quickly approach. There are several reasons to make year-end financial and estate planning a priority, because when the year turns over there is no going back.
Probably the most complicated and time-consuming issue, but the one that can cost you, or save you, the most money. Some clients may need to generate gains or losses this year while the tax environment is still favorable.
Another issue in this category is the Required Minimum Distributions (RMD) from qualified retirement accounts. Clients over 73 years old must take their RMD this year or face stiff tax penalties of 25%. Also be aware of required distributions from Beneficiary IRAs.
As a general rule, don’t buy a mutual fund near the end of the year, without first checking when, and if, the fund will
be paying out a capital gain for the year. If you buy Fund ABCDX on December 5th and they distribute a capital gain for the year on December 15th, you are responsible for the tax on this year’s whole capital gain, even though you held the fund for only 10 days. Remember, a tax-sheltered account, such as an IRA, SEP, 401(k), etc. will not have this tax consequence.
Double-check that changes or updates are not needed on your accounts. It’s all too common to leave an ex-spouse, for example, assigned accidentally.
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If you become incapacitated, do you have arrangements for someone to handle your medical and financial affairs?
Make sure you have the right amount of insurance for your needs. The insurance industry has become quite competitive, and you can easily compare rates and possibly save hundreds, if not thousands of dollars.
The holidays can be a busy time, but also a good time to set a budget. This is the time of the year when lots of your money is being spent. No better time to look at your finances than now. Think of ways to cut down on some of your expenses and/or plan on contributing more to retirement or college savings plans.
Set financial goals, but also personal, professional, entertainment and educational goals. This is a great time to do that.
This is important because any mix of investments will get out of whack over time. One stock may have had a spectacular run and is now a large percentage of your portfolio. Your bond investments/funds won’t grow at the same rate as your
stock, your U.S. and foreign investments will post differing returns, and funds following different investment styles will behave differently from each other, too.
That shifting mix matters. You had a reason for dedicating a certain portion of your portfolio to U.S. growth stocks, blue chip stocks, fixed income, a certain portion to foreign, and so on. You built your portfolio to reflect your investment goals and the level of risk that you’re comfortable with. But if your portfolio has drifted far enough away from that original mix, it will no longer be the same fit for you.
And now with interest rates dramatically higher than a couple years ago, it might be time to look at US Treasuries to grab some yield and provide some stability to a portfolio. As of November 5, 2024, the 2-year Treasury Notes annual yield was 4.22%.
If you are unable to contribute to a Roth IRA directly because you don’t qualify, you may benefit from contributing to a Traditional IRA, then converting the funds to a Roth IRA. Another option is to convert existing IRA assets to a Roth IRA. The conversion amount is considered income for the year, so a tax professional could run scenarios to determine when
a person will bump into a higher tax bracket and determine the proper amount. Another thought is to plan to spread conversions out over several years to minimize the tax impact.
If you itemize your deductions, you can claim the money you have given to charity. Donating highly appreciated stock can give you the full deduction and avoid the Capital Gains Tax.
Arrange meetings with your financial professional. Make it a priority and prepare by creating a list of topics to help get the most out of your discussion.
Is your risk tolerance the same? Are your financial goals and time frames different than they were when you first made your plan? Most investors have changing needs and it is important to be on the offensive, instead of being reactionary.
As always, talk to your financial professionals and tax advisors, to determine your specific needs and goals.
Scenarios illustrated are hypothetical in nature, results may vary. Investing is subject to risk which may involve loss of principal. Past performance is not indicative of future results.
The M3 Wealth Management Office does not provide legal or tax advice. Consult an attorney or tax professional regarding your specific situation. The information herein is general and educational in nature and should not be considered legal or tax advice.
Michael J. Donnellan specializes in stock selection and retirement planning. Feel free to contact him with any questions or comments at the M3 Wealth Management office at 17601 W. 130th Street – Suite 1 in North Royalton, Ohio.
Phone number (440) 652-6370
Email: donnellan@m3wealthmanagement.com
Securities and advisory services offered through L.M. Kohn & Company Registered Broker/Dealer Member FINRA/SIPC/MSRB 10151 Carver Rd. Suite 100 – Cincinnati, Ohio 45242 (800) 478-0788
Well, the weather in Ohio is about to change and I don’t know about everyone else, but I get pretty nervous driving in winter weather conditions. The cold, blizzards, blowing wind, ice and slippery conditions are some of the hazards that make me anxious. However, to make this time of the year more bearable, I like to ensure I am prepared for the unexpected. You and your company should do the same thing: prepare your staff by reviewing safe driving techniques, create an emergency kit and prepare your company vehicles.
Safe driving in the winter requires extra caution and preparation due to challenging conditions like snow, ice and reduced visibility. Developing a program to assist employees with the unexpected is a great way to prepare them if they are caught in one of those scary situations. Prepping your fleet vehicles or personal cars, ensuring emergency equipment is available, and training employees on safe driving techniques can help lower anxiety when confronting these conditions.
Tires: If possible, install winter tires, as they provide better traction in the snow. If not, check the tread depth to ensure proper grip when driving through the snow. Tires need more tread depth in wintry conditions to maintain traction. It is recommended that tires have at least 5/32” of remaining tread depth because it allows snow to be compressed in the grooves and released as the tire rolls, improving stability.
Battery: Ensure your battery is fully charged and in good condition, as cold weather can reduce its cranking amps. Many batteries have a lifespan of only 3-5 years, and as they get older, they may struggle to start the vehicle in colder conditions. If your battery is approaching its expected service life, consider installing a new one so the car will start reliably and not leave you stranded.
Fluids: Keep your fluid levels at the manufacturer’s recommended levels. This includes antifreeze, windshield washer fluid, oil and gas or diesel. Do not allow these fluid levels to get too low, as this may cause them to thicken up and in some cases, freeze.
Lights: Ensure all headlights, taillights and signal lights are working and clean. Properly working and clean lights ensure you can see and other drivers can see you.
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An emergency can occur at any time during winter weather. Preparing for those emergencies with a survival kit is vital to employee safety. Be sure you have a kit for each vehicle in your fleet. The contents of an emergency kit can vary, but at a minimum, it should include:
1. Blankets,
2. A first-aid kit,
3. Flashlight (with working batteries),
4. Jumper cables (also consider stocking vehicles with a portable car battery jumper),
5. Ice scraper with snow brush,
6. A shovel along with traction material (such as sand or kitty litter),
7. Bright cloth or emergency flares,
8. Fully charged phone with charging cable & backup battery, 9. Snacks and water.
It’s crucial to practice winter weather maneuvers on ice or snow, but always in a safe environment like an empty parking lot during daylight. This allows you to rehearse maneuvers slowly, such as steering into a skid to understand how your vehicle reacts. Driving the vehicle in icy conditions in the parking lot
can also give you a better understanding of stopping distances. If your vehicle has anti-lock brakes it is better to stomp on them and if you have non-anti-lock brakes, it’s better to pump them. The parking lot is a great place to practice.
When driving in wintry conditions, remember to drive cautiously. Prep for the drive by setting up your GPS or music choice while parked to avoid the temptation to do so while driving. Check weather forecasts before heading out and identify road conditions that may be hazardous. Give yourself enough time to get to your destination; do not rush. If possible, avoid driving if a severe storm is expected.
Once you leave, keep a safe driving distance from the car ahead of you to allow more time to stop. If you encounter any slippery roads, slow down to maintain control of the vehicle. Accelerate, brake and steer smoothly to avoid skidding, as abrupt actions can cause you to lose control. Avoid using cruise control, as it can make it harder to control the vehicle. If you find yourself in a skid and driving a front wheel drive vehicle, ease off the gas and steer into the direction you want to go. If you are operating a rear-wheel vehicle in a skid, maintain steady pressure on the accelerator, turn the steering wheel in the same direction the rear end is moving and correct the course once the skid has ended. Lastly, keep an eye open for black ice. Black ice is hard
to see as it blends with the road. Be cautious in areas prone to it, such as bridges, overpasses and shaded areas. If you hit black ice, remain calm, and do not brake suddenly. Instead, keep the wheel straight and let the car pass over the ice.
If you find yourself stranded, it’s crucial to stay calm. Your vehicle can provide warmth, so stay inside. Remember to run the engine intermittently for heat and ensure the exhaust pipe is clear of snow to prevent carbon monoxide buildup. Use your cell phone, bright cloth or emergency flares to signal for help. Staying calm in such situations can help you make rational decisions and take necessary precautions for safety.
By preparing your vehicle, adjusting your driving habits, and staying aware of changing conditions, you can significantly reduce the risks associated with winter driving. Remember to prep your vehicles for the winter weather, supply each vehicle with an emergency kit and train employee on safe driving techniques. All these practices will prepare your team for the winter. Always prioritize safety, and remember that arriving late is better than not arriving at all.
If you need help identifying potential hazards in your workplace, please contact Andy Sawan, Risk Services Specialist at Sedgwick at andrew.sawan@sedgwick. com or 330.819.4728.
JIM FUNAI, PhD
Cuyahoga Community College
SHELLEY FUNAI, LIC
Stan Hywet Hall and Gardens
As humans, many of us place value on the concepts of ceremony and tradition, especially around this time of year. With that said, many of the ceremonies/traditions we celebrate are rooted far beyond what we think, often having been borrowed from other cultures. With Christianity being one of the later religions to develop, many traditions thought to be Christian were actually adapted from others.
Take for instance the incorporation of Mistletoe in our holiday ceremonies. Druids of ancient Britain viewed Mistletoe as a sacred plant symbolizing peace. The Norse saw it as a symbol of love, as did many Germanic tribes. Romans adopted the symbolism from these cultures and soon sprigs of Mistletoe hung in Roman doorways to protect the house (believing the “pagans” would not attack since it was a symbol of peace).
As Christianity developed it too borrowed the hanging of Mistletoe and associated it with the newly invented holiday (336 CE) of Christmas (which lined up, interestingly, with the pagan celebrations of the winter solstice). Soon in much of Europe the hanging of Mistletoe in a doorway would prevent witches (pagans) from entering the house.
In the Middle Ages it was thought that the plant sprouted from bird droppings (kind of true, the bird ate the seed) and came to represent love and fertility. We don’t know about you, but we’ve never seen animal poop and thought, how romantic, regardless of what grows out of the poo.
Fast forward to today and the lore of kissing under the Mistletoe is forever engrained in songs reminding us each December to hang a fake plastic ball of dull green with white fruits over a doorway in our house for a month.
But what is Mistletoe and why is it so tied to humans?
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Mistletoe is a common name for a group of plants which live their life cycles as obligate hemiparasitic plants. To break that down, “obligate” means they cannot reproduce without infecting a host. “Hemiparasitic” means they can still photosynthesize but must take water and nutrients from their host.
The original plant to be called Mistletoe is Viscum album now known as European Mistletoe. The name originated as Mihstilaz, which came from the Proto-Indo-European root meigh (urine) and Old English tān (twig). The name was given because a bird (today called a Misel Thrush, related to our robin) eats the berries, flies to another tree and defecates the sticky seed which then propagates on the new branch. A very observant if not somewhat vulgar naming for a plant that now represents love.
There is a red fruited species (Viscum cruciatum) occurring from Southwest Spain and Southern Portugal into Morocco and Northern Africa. If your family tradition uses a bough of red fruited Mistletoe rather than a white fruited, then your tradition may have originated there rather than in Northern Europe.
There is a species native to Ohio called Phoradendron leucarpum but is only found right along the Southern border becoming more prevalent as you head south into Kentucky.
At this point in our understanding, the habit of Mistletoe has evolved over 10 different times in vascular plants with the two main families of Loranthaceae and Santalaceae. In the former there are over 900 identified species in the world mostly being tropical and subtropical. There are at least 85 species in Australia alone.
Most Mistletoes produce varying amounts of chlorophyll making some species deep green while others give up, rely on the host to provide what they need, and turn oranges and yellows. As mentioned, most are spread through bird droppings with the seed sticking to the branch with others being regurgitated by the bird or simply stick to the beak until the bird wipes it off on a suitable branch. At first it grows independently, but soon forms a root like structure, penetrates the trees vascular system, and taps into the flow of water and nutrients.
Mistletoes have varying levels of toxicity to humans and animals. The European is more toxic than American but both are of concern if ingested. Most often they may cause blurred vision, diarrhea, and vomiting. Sometimes they may impact cardiac rhythms. It is important to note, that for centuries parts of the plants have been carefully used as medicine with strong evidence indicating future use in the treatment of cancers, epilepsy, and other significant human ailments.
While often thought of as bad due to their parasitic habit, some species of Mistletoe are significant keystone species in their ecosystems. A broad range of animals depend on Mistletoes for food and shelter. Many insects rely on the pollen of flowering species. Several species of birds across the world will nest exclusively in the masses of Mistletoes.
For most of us in Ohio, we don’t need to have much concern about Mistletoe in our trees, at least for now. Surely the species will move northward as our climate continues to warm, but for now, we suggest you keep the family holiday party lively by discussing the origins of ye old pee branch.
Jim Funai, PhD, is full-time faculty at Cuyahoga Community College, a NALP accredited associate of applied science in hoticulture degree program. He has a PhD in Landscape Engineering and Forestry and is a Licensed Arborist. Shelley Funai is Grounds Manager at Stan Hywett Hall and Gardens in Akron, Ohio, which offers a historic estate designed by Warren H. Manning and a beautiful manor house museum. She is Landscape Industry Certified in Ornamental Plant Care.
As you lead your business, it’s easy to get caught up in what’s next and never pause to reflect on how far your organization has come. “Many times as business owners, driven by long-term goals and future plans, we forget to step back and consciously celebrate the smaller yet very important accomplishments along the way,” says Andrew Ziehler, owner and CEO of Ziehler Lawn Care, based in Centerville, Ohio.
“I do believe one should take some time to sit back and reflect on the accomplishments of a full year,” says Ziehler. “My wife and I set multiple days aside per year for the business, as well as our family, for reflection and celebration, which really helps fuel the mind and body.”
Overall, the companies NALP spoke to say that 2024 was a good year for their businesses, and many either met or exceeded their goals for the year.
Some of Ziehler’s goals include growing their leadership within, rebuilding their sales team from the ground up and reaching 16% revenue growth. He says they are on track with developing leaders from within and their sales team has exceeded their overall revenue goals. He says they are on track with their overall revenue growth.
Despite a slow start in February, March and April, Kevin McHale, principal of McHale Landscape Design, Inc., based in Upper Marlboro, Maryland, says they are on target and are looking for a slight increase in their top and bottom lines.
Jason Cromley, CEO of Hidden Creek Landscaping, Inc., based in Hilliard, Ohio, says they initially aimed for a 25% increase this year. “As the year started, it really looked like everything was on point,” Cromley says. “We were hitting budgets, and then for some reason or another, we just got some really slow clients, and so we’ve had to re-forecast our budget. We’re not going to hit our target goal. We’ll still see an increase of at least 10% from last year, just not the 25% we were thinking.” Cromley added that while they fell behind in reaching their revenue goal, they’ve succeeded in their objectives of improving their software integration and sales training, which will benefit them going into 2025.
• Screened Topsoil (Stored in a hoop house on site.)
• Granite & Sandstone Boulders From 8” to 12’+ priced per ton and per piece on request. 1’-2’ granite and 2’-3’ granite available, presorted, for immediate pick up.
• Mixed Boulders (Available for immediate pick up.)
• Washed Gravel, Concrete & Mason Sand.
• Crushed Gravel & Limestone products available.
• Prioritize workplace flexibility. Workers prefer jobs that provide more flexibility over those that offer more vacation days. To the extent possible, give workers a say in their schedule, work conditions, work organization, work location, and work tasks.
Josh Wise, CEO of GrassRoots Tree and Turf Care Inc., based in Acworth, Georgia says having a clear vision and mission for the company and making sure the right people are in the right seats has allowed them to reach this year’s goals.
• Match tasks to abilities. Use self-paced work, selfdirected rest breaks, and less repetitive tasks.
“Our people and our culture drive the company’s success,” Wise says.
• Avoid prolonged, sedentary work. Prolonged, sedentary work is bad for workers at every age. Consider sit/stand workstations and walking workstations for workers who traditionally sit all day. Provide onsite physical activity opportunities or connections to low-cost community based options.
Gilly Artigues, president of Pleasant Places, Inc., based in Charleston, South Carolina, agrees that the commitment of their people has helped them succeed this year. He says the addition of several new estimators also benefitted them as they expanded into new markets.
• Manage hazards. Including noise, slip/trip hazards, and physical hazards – conditions that can challenge an aging workforce more.
“It’s important that, if you want to grow, you have to be able to get pricing out quickly,” Artigues says. “Whether it’s an original RFP or a plan revision or a change order, you have to be able to churn these out or somebody else is going to.”
• Provide and design ergo-friendly work environments. Workstations, tools, floor surfaces, adjustable seating, better illumination where needed, and screens and surfaces with less glare.
• Utilize teams and teamwork strategies for agingassociated problem solving. Workers closest to the problem are often best equipped to find the fix.
Ziehler says it hasn’t been new technology, a large acquisition, or special marketing that has helped them be successful.“Our ability to achieve goals comes down to how well we execute at getting the right team in place at all levels of the business
with a culture that supports our values, strategic direction and accountability towards results,” Ziehler says. “We have been working on this for years and will be focused on this piece for many years down the road.”
• Provide health promotion and lifestyle interventions including physical activity, healthy meal options, tobacco cessation assistance, risk factor reduction and screenings, coaching, and onsite medical care. Accommodate medical self-care in the workplace and time away for health visits.
Similarly, McHale credits his team’s dedication, loyalty and hard work for allowing them to reach their goals.
• Invest in training and building worker skills and competencies at all age levels. Help older employees adapt to new technologies, often a concern for employers and older workers.
Some of the challenges that landscape companies faced this year included extreme weather, labor shortages and sales slowdowns.
• Proactively manage reasonable accommodations and the return-to-work process after illness or injury absences.
• Require aging workforce management skills training for supervisors. Include a focus on the most effective ways to manage a multi-generational workplace.
Les Lightfoot, founder of LEI Ground Groomers in Houston, Texas, says that this year’s intense storms in Houston pushed their operations to the limit, but their team adapted in real-time to the extended periods of rain.
“The intensity of the storms disrupted our usual operations and required us to rethink how we manage schedules and resources,” Lightfoot says. “While it was a tough situation, it also gave us valuable insights into our processes and highlighted areas where we can improve. We have learned a lot about being more agile and proactive, which will help us handle similar challenges more effectively in the future.”
This article first appeared on the The National Institute for Occupational Safety and Health’s (NIOSH) website, located at www.cdc.gov/niosh. NIOSH’s mission is to develop new knowledge in the field of occupational safety and health and to transfer that knowledge into practice. Their vision: Safer, Healthier Workers.
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Meanwhile, McHale says they experienced unprecedented hot weather. “We had several days of over 100 degrees in June,” McHale says. “It was hard on the landscapes and hard on our people. We had several shortened work weeks and work days due to the extreme heat. We exceeded budgets in order to perform drastically needed supplemental watering.”
McHale says while they’ve been able to stay fully staffed for most of the year as their maintenance division is growing rapidly, he expects recruiting talent will continue to be challenging.
Wise says labor shortages were their biggest issue as they operated understaffed most of the year. Cromley says they received their H-2B workers two months behind schedule. He says they tried to hire as many qualified candidates as they could, but they did not settle for just hiring warm bodies.
Lightfoot also says the labor market and the H-2B program continue to be an ongoing challenge for them.
On the sales side, Tyler Stocking, director of business strategy and impact for Gachina Landscape Management based in Menlo Park, California says their biggest struggle has been growing their maintenance revenue.“We are well prepared to take on new work,” Stocking says. “We are being underpriced
by competition. We need to figure out how to effectively sell the value of our services at our pricing.”
Likewise, Ziehler says their closing percentage for new customer acquisition has made it difficult to grow their overall customer count at their preferred rate.
Cromley says he realized his sales team had become too transactional and less relationship-focused with the client.
“As you get bigger, that’s one of those things that you kind of assume that you’ve told everybody how to do it, but they don’t always do it,” Cromley says. “And then you’re this big, and you’re looking around, and your friends are calling you, like, ‘I haven’t heard back from your person in two weeks.’” He started investing in sales training to ensure they are not missing out on revenue dollars.
“We missed out on opportunities,” Cromley says. “If we would have done a better job with customer service, callbacks, quicker turnaround times, we could have closed more jobs.”
Despite these challenges, these lawn and landscape companies are optimistic for next year and have ambitious plans.
Cromley says that their investment in maximizing their software usage will put the team ahead for next year. He notes the efficiencies you gain in the field are not by a drastic percentage. A lot of it happens on the backend with the technology piece.
“Your morning rollout, your end of day closeout, your billing process, your sales process, how you get a contract turned in, how you get things ordered,” Cromley says. “That is where a lot of time and efficiencies are actually lost on the administrative side of things.” He says their sales training efforts will also allow them to keep customers happy and investing in their landscapes.
the last 10 years,” McHale says. “We also anticipate and are hopeful that we will close on at least one or two acquisitions in our market.”
Through a national network of volunteers, SnowCare for Troops provides complimentary snow removal services to eligible military families with a deployed service member.
Lightfoot says their overarching goal as a company is to keep innovating and finding better ways to serve their customers and their team. In the last quarter of the year, they always ask these three questions to set specific targets for the next year:
• How do we increase the quality of our customers’ and employees’ experience?
“These last two years have been a reminder of you got to go back to your selling skills,” Cromley says. “You got to go back to what you started your company with. Never being complacent, never being too comfortable, always knowing that the people who hustle every single day, whether you’re ahead in the race or behind, you can never stop hustling to make sure that you’re putting forward your best effort. Your clients are watching even when you’re not looking.”
Ziehler says they plan to increase their growth rate in 2025 and will continue to invest in growing and retaining their team members. McHale says they are budgeting for 8% growth next year. “We have consistently grown 5-10% annually over
• How do we best have clear communication so we set realistic expectations and keep everyone on the same page?
• How do we add value to our team and customers’ lives?
“The journey is as important as the destination, and by staying true to our core values, I am confident we will achieve our objectives by year’s end,” Lightfoot says. “With the dedication of our team and the trust of our clients, we are setting the stage for long-term success.”
This article was written by Jill Odem, Senior Content Manager for NALP. The National Association of Landscape Professionals (Landscapeprofessionals.org) is committed to advancing the industry and helping their members succeed through advocacy, education, networking, training, and professional development.
EVENT INFORMATION
DATE & LOCATION
FEBRUARY 13, 2025
LCCC UNIVERSITY PARTNERSHIP RIDGE CAMPUS
32121 LORAIN RD. NORTH RIDGEVILLE, OH 44039
AGENDA
REGISTRATION / BREAKFAST
8:30 AM TO 9:00 AM
CLINIC
9:00 AM TO 3:30 PM
LUNCH (INCLUDED) 12:00 PM TO 12:45 PM
COST TO ATTEND OLA MEMBERS BEFORE 01/30/25 AFTER 01/30/25
NON MEMBERS BEFORE 01/30/25 AFTER 01/30/25
REGISTER TO ATTEND BY FEBRUARY 6, 2025
Kickstart the new year with a masterclass in plant community design. Learn to strategically place shrubs, trees, and perennials to create stunning visuals and resilient landscapes. Deepen your plant knowledge with profiles of hardy favorites and discover the art of matrix planting. This session is packed with actionable techniques and a focus on ecological sustainability - setting you up for design success all year.
• Refresh Your Plant Palette: Learn about underutilized but hardy plants, perfect for adding variety to your designs.
• Maximize Landscape Impact: Create spaces that wow clients, support pollinators, and improve rainwater infiltration.
• Lower Maintenance Costs: Design plant communities that simplify upkeep and reduce long-term costs.
• Build Your Network: Connect with like-minded professionals who share your commitment to excellence.
NOTE: In addtion to this course, the OLA is planning to hold a Hands-On Plant Design Lab in the Summer of 2025 taking skills learned from the couse into the field with handson mock bed planting experience. Attendees will experiment, iterate, and refine real-time plant combinations with guidance and group feedback.
Sponsored by
ROAD INDEPENDENCE, OH 44131
APRIL 1, 2025
CREEK
6700B HUNTLEY ROAD COLUMBUS, OHIO 43229
APRIL 2, 2025
CREEK COMPANY 6700B HUNTLEY ROAD COLUMBUS, OHIO 43229 AGENDA REGISTRATION / BREAKFAST
8:00 AM - 8:30 AM
8:30 AM - 3:30 PM LUNCH (PROVIDED) 11:30AM - 12:15PM COST
NEW THIS YEAR: We’re happy to announce our first CENTRAL OHIO SPANISH SPEAKING ONLY CLASS ON APRIL 2nd as part of a pilot program to determine the interest in holding Spanish courses
Landscape crew leaders have to wear two hats: worker and leader. They also must walk a fine line in working side by side with other employees, having to direct, motivate and critique at the same time. Managing former peers and friends can be difficult and dealing with issues takes skills that can only be developed by stepping out of the work environment, learning best practices, applying it through role play, and then going back and applying it on the job. In this seminar, crew leaders will learn how to:
• Act as a “worker-leader”
• Supervise friends and peers
• Communicate with their superiors
• Generate accountability
• Motivate and delegate responsibilities
INSTRUCTED BY ARMANDO ACTIS / PROFESSOR
• Implement and follow schedules
• Budget and complete jobs on time
• Manage problem behavior
• Produce client focused work
• And more....
Professor Actis provides management, inside sales & public relation training based on his education & experience in the landscaping & construction industry at Rendel’s Inc, where he is currently the Training & Project Manager for the Joliet Branch. He provides end user operation, application and maintenance training - training anyone from the casual user to the professionals in OSHA, safe & correct usage of landscaping and construction equipment. He was Equipment Manager and judge for ILCA’s (Illinois Landscape Contractors Association) Certified Landscape Technician exams at Joliet Junior College.
It is that time of year again! With the holidays upon us, the OLA would like to thank all of our members for their continued dedication to the industry and our organization. At our annual meeting on November 20, 2024 we applauded members celebrating significant membership milestones. Additionally, the annual meeting is also when we announce the results of the election of board members that will serve in 2025. Congratulations to all! Happy Holidays to you and your families!
60-Year Member
The DiSanto Companies, Inc.
50-Year Member
Marshall Equipment Company
40-Year Members
Abate Landscaping and Greenhouses
Supers Landscape, Inc.
35-Year Members
American Turf Landscaping
Fleck & Sons Landscape Service
Ianiro Landscape Development
Impullitti Landscaping, Inc.
Sohars/RCPW, Inc.
The Yard Works, Inc.
Turfscape, Inc.
30-Year Members
Avon Landscaping, Inc.
Best Truck Equipment
Calanni Landscaping, LLC
Hobby Nursery
Hunter Green Services, Inc.
New Beginnings Landscape, Inc.
Oberlander’s Tree and Landscape, Ltd.
Ohio CAT
R.B. Stout, Inc.
Vizmeg Landscape, Inc.
2025 OLA BOARD OFFICERS
25-Year Members
Chesterland Nurseries
Ditch Witch Mid-States
Eastside Landscaping, Inc.
Mueller Lawn and Landscape
The Lawn Barbers, Inc.
VanCuren Services, Inc.
20-Year Members
Cutting Edge Lawn & Landscape, Inc.
GreenSource, LLC
Huggett Sod Farm
Lewis Landscaping & Nursery, Inc.
Moscarino Outdoor Creations, Inc.
SACS Consulting & Investigative Services
15-Year Members
Cardinal Building & Design Co.
D. Peterman Landscaping & Snow Plowing
Forever Green Lawn Care, Inc.
Hidden Creek Landscaping, Inc.
MRLM Landscape Materials/JTO, Inc.
Pouly & Cruz Company, LLC
Rice’s Tree Service & Landscaping
Sharp Edge Tree & Landscape
The Arms Trucking Co.
Thompson Landscape & Design
Western Reserve Landcare, Inc.
Wightman’s Landscaping
President - Ryan Drake / J.F.D. Landscapes
President-Elect - Brandon Barker / J. Barker Landscaping
Treasurer - Matt Malone / Kurtz Bros., Inc
Corporate Secretary/Exec. Director - Sandy Munley / OLA
Immediate Past President - Cameron Maneri / Cleary Brothers
10-Year Members
Boulders Direct
CC’S Landscaping, Inc.
Chardon Welding, Inc.
Columbus Hardscapes
Earth & Waterscapes, Inc.
Hedge Landscape, LLC
Mentor MFG
Millcreek Gardens, LLC
Rocscape Landscaping, LLC
Schonhut Landscape Services
5-Year Members
Alexis Property Management, LLC
BruZiv Landscaping
Cleary Brothers Landscaping
Consumers Builders Supply
Five Seasons Landscape Management, Inc.
Frieden Landscaping
GM Landscaping & Design
Independent Tree
JTI, Inc.
Kipton Stone Quarry
Landskeepers Commercial Landscape
Mahon Property Maintenance, LLC
Pioneer’s Pride
Sintsirmas & Mueller Co. LPA
Thrive Lawn & Plant Healthcare
2025 OLA BOARD OF DIRECTORS
Jeffrey Ardo / En Garde Deer Defense
Jason Deuble / Brothers Grimm Landscape
Amy Gatoo / Sajovie Brothers Landscaping
Tim McCaskey / McCaskey Landscape & Design
Tom Rieder, LIC, Ottawa Landscapes
The OLA is delighted to welcome the following new members to the association:
REGULAR MEMBERS
ARO Landscaping LLC
13832 Upper Lewisburg Salem Rd Brookville, OH 45309 (937) 770-4088
Rachel Osswald
Busy Bee Groundskeeping 1480 S. Carpenter Rd. #175 Brunswick, Ohio 44212 (216) 904-3213
Dominic Montemarano
DLL Landscaping & Tree Service
3080 Lamb Ave. Columbus, Ohio 43219 (614) 471-8733
Stephanie Richardson
Grodhaus Landscape Design 151 W Lincoln Ave. Delaware, OH 43015 (614) 935-7205
Thomas Grodhaus
Holden Forests & Gardens 9500 Sperry Road Kirtland, OH 44094-5172 (440) 946-4400
Mary Lineberger
Lawns By Lucas 1064 Glendalough Ave Grafton, OH 44044 (440) 657-9969
Lucas Edgell
Purgreen Group P.O. Box 341 Chesterland, OH 44026 (440) 256-1800
John Schwartz
The Grounds Guys of New Albany P.O. Box 996 New Albany, OH 43054 (614) 620-1883
Lisa Garner
ASSOCIATE MEMBERS
Jared Reynolds Insurance 536 Main St. Zanesville, OH 43701 (740) 588-9090
Jared Reynolds
Techo-Bloc MID 2397 County Road Waterloo, IN 46793 (877) 832-4625
Roxanne Landry
Joining an OLA committee is a wonderful way to get involved – not only within the association – but in the industry you love. From our Annual Scholarship Golf outing through to our legislative endeavors, the OLA has a committee for everyone! Committees typically meet anywhere from monthly to 4 times a year – depending upon the committee and its initiatives. We’d love for you to consider getting involved! Sign-up now at www. ohiolandscapers.org/committees.
