STAND ALONE DAY GAME PLAN
Andrew Kinn!Caitlin Munchel!Julianne Smith
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3 Executive Summary 4 Recommendation 1 7 Recommendation 2 10 Marketing 11 Conclusion 12 Top Targets 14 Appendix
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EXECUTIVE SUMMARY
Stand Alone Day Proposals
This report provides an in-depth proposal for two different Stand Alone Days and how the National Sports Forum will profit from both of these events. In addition to the Stand Alone Days, we have also targeted ten sport-focused organizations and five brands located within a 350-mile radius of Dallas, Texas that would be excellent candidates to attend NSF. Last year, the Forum held five Stand Alone Days including the Inaugural Diversity Day, Motorsports, MLB, MiLB and Ohio University Alumni. The Stand Alone Days have become a unique asset for the Forum and in this report, the following two Stand Alone Days will not only increase this year’s Forum attendance and revenue, but it will also provide a plan for sustainable growth and success for years to come. I. Directors of Sports Management Programs: What are sports management directors doing to prepare their students for one of the most challenging and competitive industries in the country? With over 350 programs nationwide, some colleges are rising to the top, while others are blending into the crowd. The Forum gives these directors the opportunity to reaffirm their program structure and determine other areas of growing importance in the sports industry. II. Directors of Inside Sales: Where have most sports industry professionals started their career? Inside Sales. While they may be young professionals, they are driven, highly motivated individuals that want to excel in the sports industry. The Forum provides the opportunity for these young professionals to build relationships, compare best practices, and learn what it takes to make it in the industry. Finally, the fifteen targeted companies within 350 miles of Dallas serve as an additional aspect of the project. These companies have high involvement in sports, whether they are larger brands or sports business agencies. They have not attended the Forum in the previous two years; however, with the Forum being held in close proximity to their headquarters, they would stand to benefit from attending the Forum and networking with other attendees. !
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RECOMMENDATION 1
Directors of Sport Management Who should be more up to date than those teaching the youngest professionals entering the sports industry? No one! Sport Management Directors do not take advantage of the National Sports Forum nearly as much as they should. The Forum would offer them an exclusive chance to talk directly with industry executives and determine what they should be teaching in the classroom so that the next generation of executives can be better prepared and differentiate themselves from their competition.
Map of Sport Management Programs Near Dallas
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Why Higher Education?
There!are!39!higher!educa.on!ins.tu.ons!with!Sport! Management!programs!within!driving!distance!(350!miles)! of!Dallas.!!
350
Na.onwide,!350!universi.es!offer!a!Sport!Management! program.!This!Stand!Alone!Day!could!be!offered!in!each!city! because!programs!are!dispersed!across!the!na.on.!!!!
$29,850
There!is!a!poten.al!for!$29,850!in!base!revenue!from!the! Higher!Educa.on!Stand!Alone!Day!
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• There are Sport Management programs all across the country so there are opportunities to get new badge sales each year as the Forum moves across the country. • Sport Management Directors change on a regular basis, and there are multiple educators in each department so each school could be a repeat or multiple badge buyer. • Sport Management Directors are underrepresented at the Forum. • Industry professionals have the opportunity to mold the next generation.
RECOMMENDATION 1
Directors of Sport Management The major barrier that educators face when trying to attend the National Sports Forum is cost. In order to offer more educators an opportunity to attend the Forum, a sponsor could help off set their financial burden. One company that might be interested in sponsoring a Higher Education Stand Alone Day is TeamWork Online. TeamWork Online’s business model has several components that are explained below. A great way to target life long users of TeamWork Online is to get them hooked on the site before they even get their first jobs in the industry. This is possible by targeting the people they look to the most for career advice and information, their educators.!
TeamWork Online Educator Stand Alone Day Agenda Morning 8:30-11:30 AM • Sport industry executive leads discussion on the future of the sports industry landscape • TeamWork Online leads discussion on their online profiles and their premium subscriptions Break for Lunch • Tours of Cowboys Stadium Afternoon 12:30-4:30 PM • Sport industry executive presents on what industry professionals look for in new hires, what skills they hope new hires possess and what educators should be teaching • TeamWork Online discusses Teammate Networking events • Educator discussion-best practices and project sharing
TeamWork Online’s business model is based off of four main areas including: revenue from teams and leagues to post jobs on the site, premium subscriptions from both institutions and individuals, website advertisements, and networking events. While NSF might provide the perfect atmosphere for fostering relationships with employers, the focus for the Stand Alone Day will be revenue generation through educators. TeamWork’s access to educators will be a way they can spread the word and increase their subscriptions for their premium subscribers. Schools can purchase this for their students for $1,000 an institution or students can purchase it for $60 individually. Universities also advertise on their website; for example, USF and Memphis advertise their graduate programs. These educators might provide a channel to grow their advertising dollars and will be a valuable way to spread awareness on their new Teammate Networking events. Educators can relay the information to their students. The networking events cost $80 per ticket and target the undergraduate student that is looking for a new job in the industry.!
Projected Costs of Educator Travel
$922 $1,271
Driving Estimated Expenses • Gas: $55 (350 miles of driving) each way for a total of $110 • Hotels: $189 (Intercontinental Dallas) for 3 nights for a total of $567 • Badge: Difference between the $995 badge price and the $750 scholarship for a total of $245 Total Cost: $922 Flying Estimated Expenses • Flight: $369 round trip; averaged from major airports • Hotels: $189 (Intercontinental Dallas) for 3 nights for a total of $567 • Badge: Difference between the $995 badge price and the $750 scholarship for a total of $245 • Taxi: $45 to and from the airport for a total of $90 Total Cost: $1,271
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RECOMMENDATION 1
Directors of Sport Management WIN-WIN-WIN Situation TeamWork wins with new premium subscriptions, better relationships with programs and more users leading to increased advertising revenue
Educators win with a discounted badge, professional development and improved program/curriculum
NSF wins with more badge sales, sponsorship revenue and increased attendees
In order to satisfy both the needs of educators and the sponsor, we propose a Strategic Partnership between NSF and TeamWork Online, which is detailed below. Based on the amount of scholarship, exposure for TeamWork Online, revenue generation for NSF, and feasible breakeven level, we think this is a partner level that will satisfy all parties.
TeamWork Online’s Breakeven for Higher Education Stand Alone Day
Strategic Partnership Proposal-$20,000 • $750 scholarship for 22 attendees-covers 75% of badge 8 Case Cup faculty advisors automatically invited • Presenting sponsor of the Case Cup • Personalized badges with company logo on it 30 walking billboards for 1,000+ sports executives • Program advertisement • Website advertisement • Advertisement in mailed agenda brochure • Company logo on postcard mailer
• Breakeven-20 new schools at premium membership$1,000 each* 66% of standalone day attendees • For every 40 students that sign up for an MVP account or 25 students attending networking events the new clients necessary for breakeven drops by 2
*Does not account for any clients that may be acquired through the various forms of advertising offered by the sponsorship, increased site advertising or revenue from an increased user base
$36,000 $34,000 $32,000 $30,000 $28,000 $26,000 $24,000 $22,000 $20,000
$35,000 Sponsorship Revenue Incremental Revenue Base Revenue
Breakeven Higher Education Stand Alone Day
$30,000 $25,000
Revenue
Revenue
Revenue Projections Higher Education Stand Alone Day
$20,000 $15,000 $10,000 $5,000
2014
2015
2016
2017
Year We project that a Higher Education Stand Alone Day will bring in just under $34,000 in revenue in year one. This assumes a 30 attendees at a $995 badge price and $3,500 in sponsorship revenue beyond the badge scholarship. Due to this Stand Alone Day, some Directors will become loyal attendees of NSF. Each one of these educators adds $300 in incremental revenue each year. In our model we estimated that two directors will become loyal attendees each year.
$0 0
2
4
6
8 10 12 14 16 18 20 22 24
Number of New School Clients
Above is the breakeven analysis for Higher Education Stand Alone Day. The blue line shows that TeamWork Online will need to get 20 new clients out of their Stand Alone Day to break even. However, as the red line indicates, if there are 40 students that sign up for an MVP Account or 25 that attend a Networking event, they will only need to get 17 or 18 clients. Finally, if 40 students sign up for an MVP Account and 25 attend a Networking event, they will only need to acquire 14 or 15 new clients to breakeven as indicated by the green line. It is evident that a relatively small number of students signing up for premium services from TeamWork Online will make a significant dent in their breakeven point, demonstrating that this sponsorship is feasible.
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RECOMMENDATION 2
Inside Sales Directors
One group of industry professionals that National Sports Forum is missing out on is Inside Sales Directors. For the past two years, only five Inside Sales Directors have attended the Forum. Major League, Minor League and major Division I college athletic programs have Inside Sales departments. This is a substantial sector of the sports industry the Forum does not reach. By offering a Sales Academy Stand Alone Day at the National Sports Forum, Inside Sales Directors will try the Forum and return for years to come! !
Map of Inside Sales Departments Near Dallas
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There!are!36!organiza.ons!with!Inside!Sales!departments! within!driving!distance!(350!miles)!of!Dallas.!!
407
There!are!407!organiza.ons!with!Inside!Sales!departments! across!the!na.on.!!
$29,850
There!is!a!poten.al!for!$29,850!in!base!revenue!from!the! Sales!Academy!Stand!Alone!Day!
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Why Inside Sales? • They generate revenue so they have a greater chance of getting funding from their organizations to go to NSF. • Opportunity to get new badge sales each year when the Forum moves to its next stop closer to different teams. • Due to the constant movement of sales professionals, there will always been a need for training. • Inside Sales Directors are underrepresented at NSF.
RECOMMENDATION 2
Inside Sales Directors
Unlike college educators, Inside Sales Directors will not need as much financial assistance to attend the Forum. The real value of this day lies in the training directors will receive. They can take what they learn from the sales workshop back to their organization and increase the bottom line. The top target sponsor of the Sales Academy Stand Alone Day is Sales Huddle Group. It would be convenient for the Sales Huddle Group to come to Dallas because they have an office in Houston. The Level 1 Workshop they have to offer will align well with the needs of a Stand Alone Day and they also have a Level 2 Workshop that Sales Directors could hire Sales Huddle Group to come to their organization and teach after they leave the Forum.
“I learned about becoming a salesperson in the classroom. But, I became one at the Sales Huddle.” -Ray Sanchez|New York Yankees Sales Huddle clients include sports industry professionals, leading sports properties and global business organizations. From implementing a custom sales training platform for an organization to training/developing potential candidates in their advanced sales program, Sales Huddle is impacting organizations at all levels. Clients: Yankees, Mets, Marlins, Braves, Rangers, Phillies, SF Giants, Packers, Dolphins, NY Giants, 49ers, Cowboys, Jets, Chiefs, FL Panthers, Oilers, NY Rangers, Heat, Nets, Celtics, Notre Dame, Alabama, Rutgers, Miami, Stanford, and Pittsburgh.
Projected Costs of Inside Sales Travel
The Sales Huddle Workshops
$1,172 $1,521
Level 1:
5-hour intensive and interactive sales training experience • In-depth look at the skills and fundamentals needed to negotiate and succeed in the sports industry • Ability to design, organize and implement a personal sales Agenda strategy
Level 2:
2-day intensive sales training program • Day 1: Buying process, phone skills, principles of sports sales • Day 2: Presenting, objecting to negotiating, closing skills
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Driving Estimated Expenses • Gas: $55 (350 miles of driving) each way for a total of $110 • Hotels: $189 (Intercontinental Dallas) for 3 nights for a total of $567 • Badge: Difference between the $995 badge price and the $500 scholarship for a total of $495 Total Cost: $1,172 Driving Estimated Expenses • Flight: $369 round trip; averaged from major airports • Hotels: $189 (Intercontinental Dallas) for 3 nights for a total of $567 • Badge: Difference between the $995 badge price and the $500 scholarship for a total of $495 • Taxi: $45 to and from the airport for a total of $90 Total Cost: $1,521
RECOMMENDATION 2
Inside Sales Directors
WIN-WIN-WIN Situation NSF wins with more badge sales, sponsorship revenue and increased attendees
Sales Huddle Group wins with potential new clients and renewed existing clients as well as increased exposure at NSF
Directors win with additional sales training and other expertise they might learn while at NSF
A Strategic Partnership between Sales Huddle Group and NSF, detailed below, will achieve the needs of all parties. Sales Huddle Group will receive their required exposure, NSF will earn additional income, and Inside Sales Directors will gain the requisite skills through this partnership. Between this and a feasible breakeven analysis, this level of sponsorship will work best for all parties.
Strategic Partnership Proposal-$20,000 • $500 scholarship for 30 attendees-covers 50% of badge • Presenting sponsor for a sales-focused break out session Personalized badges with company logo on it 30 walking billboards for 1,000+ sports executives • Program advertisement • Website advertisement • Advertisement in “Selling It” • Advertisement in mailed agenda brochure • Company logo on postcard mailer
Revenue Projections for Sales Academy Stand Alone Day $45,000 $40,000 $35,000
Revenue
$30,000
Sponsorship Revenue
$25,000
Incremental Revenue
$20,000 $15,000
Breakeven for Sales Sponsor
Base Revenue
$10,000
• Breakeven-if Sales Huddle Group charges its clients $2,500 a day for a 2-day training program, they will make their money back by acquiring just 4 new clients.*
$5,000 $0 2014
*Does not account for any clients that may be acquired through the various forms of advertising offered by the sponsorship or by clients that get training in multiple departments/longer programs
2015
2016
2017
Year
Sales Huddle Group Sales Academy AgendaStand Alone Day Agenda
A Sales Academy Stand Alone Day will generate approximately $35,000 of revenue in year one. This assumes a 30 attendees at a $995 badge price and Morning 8:30-11:30 AM Morning: $5,000 in sponsorship revenue beyond the badge • Sales training workshop presented by Sales Huddle Group • TeamWork Online executive leads discussion on the future of the Sports industry scholarship. AsLandscape mentioned earlier, these Stand Alone Break for Lunch • TeamWork Online can discuss their online profiles and their premium subscriptions Days will create some loyal attendees of NSF. Each one • Tours of Cowboys Stadium Break for Lunch PM Afternoon 12:30-4:30 of these directors adds $495 in incremental revenue Afternoon: • Workshop for directors on how to train ticket sales representatives each year. Our model estimates a higher, though • New TeamWork executive look for in new hires, they hope than Sport • Shared challenges of Inside Salespresents Directorson what industry professionals fluctuating number of what Insideskills Sales Directors • Best new practices Inside Sales hiresofpossess and departments what educators should be teaching Management Program Directors returning each year to • Teamwork Online discusses Teammate Networking events reflect their ability to get more funding for NSF. • educator discussion-best practices
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MARKETING
Stand Alone Day Proposals
In order to maximize exposure to targeted groups National Sports Forum should continue its high impact, low budget marketing techniques. Below are postcard mailers and follow up letters for the proposed Stand Alone Days. See appendix for full size.
Higher Education Stand Alone Day
Sales Academy Stand Alone Day
Follow up to registration mailer
Follow up to no response mailer
Agenda Referral Program
In order to encourage current NSF attendees to invite other people from their organization, NSF should develop a Referral Program. As an incentive, those who bring a first-time attendee will be able to participate an additional Special Experience at the Forum. With this year’s Forum in Dallas, the Special Experience could include an exclusive, sit-down meal with a special guest, like former president, George W. Bush. Each year, the Special Experience will change depending on the host city; however, it will continue to promote increased attendance through personal referrals as the Forum moves from city to city.
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CONCLUSION
Stand Alone Day Proposals
Why!will!these!Stand!Alone!Days!be!successful?!It’s!simple:!not!only!will!they!bring!in!30!new!NSF! aWendees!each!year!(at!$995!apiece),!but!there!will!be!an!incremental!revenue!growth!from!the!Stand! Alone!Day!aWendees!that!return!each!year!at!$1,295!(or!more)!once!they!realize!the!benefits!NSF!provides! them.!In!addi.on,!there!will!be!a!cyclical!effect!in!play;!some!people!will!eventually!move!to!other!roles!in! their!organiza.on!(but!poten.ally!con.nue!to!aWend!NSF),!meaning!that!a!new!person!will!take!their! place!and!be!eligible!for!one!of!these!scholarships,!which!will!hopefully!lead!to!consistent!NSF!aWendance! throughout!their!career.!! 2017! 2016! 30 New Attendees 2015! 30 New Attendees at $995 at $995 30 New Attendees 4 2016 Attendants 2014! At $995 3 2015 Attendants Return to NSF Return to NSF At $1,295 30 New Attendees At $1,295 at $995 7 2014 Attendants Return to NSF 10 badges at $1,295 14 badges at $1,295 (increase of $300) (increase of $300) At $1,295 (increase of $300)
Based on our research, TeamWork Online and Sales Huddle Group seem to be the ideal sponsors for each of our proposed Stand Alone Days. However, we would like to propose some alternative potential sponsors for each Stand Alone Day in case a deal cannot be struck with our ideal partners.
Higher Education Stand Alone Day
Sales Academy Stand Alone Day
Workinsports.com Internshipsinsports.com Jobsinsports.com Agenda Kendall Hunt Publishing Company
Stadium Gorilla Synergy Sales Solutions Game Face Legends Hospitality and Management Stadium Gorilla has an existing relationship with NSF and could make a great partner for the Sales Academy Stand Alone Day as well. However, we were not able to find as much information on their training, which was what set Sales Huddle Group apart from Stadium Gorilla. Synergy Sales Solutions has similar training programs but seems to be a bit more focused on Premier League Soccer. Game Face and Legends both focus more on premium sales training than inside ticket sales training, making them potential but not ideal sponsors for this Stand Alone Day.
Our first three candidates have somewhat similar business models to TeamWork Online, meaning that the outcomes for the sponsor and participants would be similar. However, they have less name recognition, meaning NSF could face slightly lower badge sales. This makes TeamWork Online the best option for this Stand Alone Day sponsor. Kendall Hunt Publishing Company would appeal highly to the higher education representatives but has less mass appeal to the sports industry, making it a potential, yet not ideal, sponsor of the Higher Education Stand Alone Day.
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BONUS
Top Targets
TOP 5 BRANDS 1. Dr. Pepper/Snapple Group, Plano, TX
Current Partnerships: Dr. Pepper Arena (AHL Texas Tornado), Frisco, Texas, Dr. Pepper Ballpark (Class AA Frisco RoughRiders), Texas, Dr. Pepper StarCenter ice arena, multiple locations MLB Texas Rangers, MLS FC Dallas, Houston Dynamo. NBA Dallas Mavericks, Houston Rockets and New Orleans Hornets, NFL Dallas Cowboys and Chicago Bears, NHL Pittsburgh Penguins, Presenting, ESPN Coaches’ Trophy, AT&T Cotton Bowl Classic, Big East Conference, Big Ten Conference, Big 12 Conference, Pac-12 Conference, Southeastern Conference
2. Southwest Airlines, Dallas, TX
Current Partnerships: Atlantic Falcons, University of Texas athletics, Clemson athletics, Orioles, Texas Rangers, Red River Rivalry game, Denver Nuggets, Green Bay Packers, Milwaukee Brewers, Orlando Magic, Phoenix Suns
3. AT&T, Dallas, TX
Current Partnerships: AT&T Pebble Beach Pro Am, US Figure Skating, MLS, Red River Rivalry Game, AT&T Cotton Bowl Classic, AT&T National, NCAA March Madness, US Olympic and Paralympic Teams, USA Diving Gran Prix
4. Advocare, Plano, TX
Current Partnerships: No.3 Advocare Chevrolet, FC Dallas, Advocare 500 Atlanta Motor Speedway, Advocare 500 Phoenix International Raceway, Advocare V100 Bowl, The Brees Dream Foundation, College Football Assistance Fund
5. Waste Management, Houston, TX
Current Partnerships: Waste Management Phoenix Open, Big South Conference, Houston Dynamo, Southern Conference, Green Summit Sports Alliance Summit, Boston College
TOP 10 SPORT FOCUSED ORGANIZATIONS Agenda 1. The Marketing Arm, Dallas, TX
Morning: !–! • TeamWork Online executive leads discussion on the future of the Sports industry Landscape They • manage over 300 sports properties behalfprofiles of theand brands serve.subscriptions TeamWork Online can discuss theirononline theirthey premium Break for Lunch Afternoon: • Partnerships: New TeamWorkYankees, executive presents on Braves, what industry professionals for Packers, in new hires, what skills they hope Current Mets, Marlins, Rangers, Phillies, SFlook Giants, Dolphins, NY Giants, 49ers, new hires possess and what educators should be teaching Cowboys, Jets, Chiefs, FL Panthers, Oilers, NY Rangers, Heat, Nets, Celtics, Notre Dame, Alabama, Rutgers, Miami, Stanford, • Teamwork Online discusses Teammate Networking events and Pittsburgh • educator discussion-best practices
2. Sales Huddle, Houston, TX 12!
BONUS
Top Targets
3. Octagon, Colleyville, TX
They activate over 13,000 events per year across the globe. Current Partnerships: Emmitt Smith, Jimmie Johnson, Michael Phelps, BMW, MasterCard, Coca Cola, Sprint, MasterCard, ABInBev, Johnson & Johnson, Castrol
4. Active Imagination Sports Marketing, Houston, TX
Current Partnerships: Coca Cola, Corpus Christi Hooks, Detroit Tigers, ESPN, Houston Astros, Houston Rockets, Houston Texans, Miami Dolphins, New York Yankees, Ohio State University, PBA Tour, Penn State University, PGA Tour Championship, San Francisco 49ers, Seattle Seahawks, Super Bowl XXXVIII Host Committee
5. Anthony Travel, Dallas, TX
They serve over 53 Division I College Athletic Programs and 20 Event-based organizations (ESPN, USA Soccer.)
6. Connect DFW, Irving, TX
They have added nearly every major league sports team in the DFW area to its portfolio and they have worked with over 10 minor league sports teams.
7. ClubCorp, Dallas, TX
ClubCorp owns or operates a network of more than 150 golf and country clubs, business clubs, sports clubs and alumni clubs in 23 states, the District of Columbia and two foreign countries.
8. Learfield, Plano, TX!
They have 50+ university partners and over 900 radio affiliates across the country
9. Richards Group, Dallas, TX
They handle AT&T’s sports marketing and also have a sports division within their organization. Agenda
10. Breakaway Sports, Plano, TX!
Morning: • TeamWork Online executive leads discussion on the future of the Sports industry Landscape TeamWork Online discussHockey their online profiles their premium subscriptions Current• Partnerships: ESPN,can National League, Bowl and Championship Series, Fox Sports, Rose Bowl, Sugar Bowl, Orange Break Bowl, for Lunch Bowl, Sugar Big 12 Conference, Old Spice Classic, Charleston Classic, SEC/BIG EAST Invitational Afternoon: • New TeamWork executive presents on what industry professionals look for in new hires, what skills they hope new hires possess and what educators should be teaching • Teamwork Online discusses Teammate Networking events • educator discussion-best practices
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APPENDIX
Suggested Educators
Institution Abilene Christian University Bacone College Barton County Community College Belhaven University Bethany College Central Christian College of Kansas Coahoma Community College Ecclesia College Friends University Harding University Howard Payne University John Brown University LeTourneau University Louisiana State University and Agricultural and Mechanical College Lubbock Christian University Mississippi College Northeastern Oklahoma Agricultural and Mechanical College Oklahoma Baptist University Rice University Rogers State University Schreiner University Southwest Baptist University Southwestern Christian University Southwestern College Sterling College Tabor College Texas A&M University Texas Lutheran University Texas Southern University Texas State University: San Marcos Texas Wesleyan University Tulsa Community College University of Houston University of Mary Hardin-Baylor University of Texas at Austin University of the Incarnate Word University of the Southwest Wayland Baptist University Wichita State University
Street Address ACU Box 29100 2299 Old Bacone Road 245 North East 30 Road 1500 Peachtree Street 335 East Swensson 1200 South Main, PO Box 1403 3240 Friars Point Road 9653 Nations Drive 2100 West University Avenue 915 East Market Avenue 1000 Fisk Street 2000 West University Street 2100 South Mobberly Avenue University Station 5601 19th Street Box 4054 200 I Street NE 500 West University 6100 Main Street 1701 West Will Rogers Boulevard 2100 Memorial Boulevard 1600 University Avenue 7210 NW 39th Expressway 100 College Street 125 West Cooper 400 South Jefferson 1372 TAMU 1000 West Court Street 3100 Cleburne Street 601 University Drive 1201 Wesleyan Street 6111 East Skelly Drive 4800 Calhoun Road 900 College Street 110 Inner Campus Drive Stop G1100 4301 Broadway 6610 North Lovington Highway 1900 West Seventh Street 1845 Fairmount Street
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City, State and Zip Abilene, TX 79699 Muskogee, OK 74403 Great Bend, KS 67530 Jackson, MS 39202 Lindsborg, KS 67456 McPherson, KS 67460 Clarksdale, MS 38614 Springdale, AR 72762 Wichita, KS 67213 Searcy, AR 72143 Brownwood, TX 76801 Siloam Springs, AR 72761 Longview, TX 75607 Baton Rouge, LA 70803 Lubbock, TX 79407 Clinton, MS 39058 Miami, OK 74354 Shawnee, OK 74804 Houston, TX 77005 Claremore, OK 74017 Kerrville, TX 78028 Bolivar, MO 65613 Bethany, OK 73008 Winfield, KS 67156 Sterling, KS 67579 Hillsboro, KS 67063 College Station, TX 77843 Seguin, TX 78155 Houston, TX 77004 San Marcos, TX 78666 Fort Worth, TX 76105 Tulsa, OK 74135 Houston, TX 77004 Belton, TX 76513 Austin, TX 78712 San Antonio, TX 78209 Hobbs, NM 88240 Plainview, TX 79072 Wichita, KS 67260
Contact Harlan Johnson Howard Bartee,Jr David Frost Kyle Moody Shirley H. Edwards Daniel Burt Vashti Jones Tom Ritchie Dr. Rick Beelby Dr. Danny Essary Duane Trogdon Brian Soebbing Toby Rogers Dr. Christopher Washam Norris Russell Clark Haptonstall Susan Willis Barry Shaw Linda Wooderson Jim Poteet Dick Barnes Hans Nickel Karol Hunt Tami Hawkins James Newberry Dr. Dwalah Fisher Charles Layne Mickey Kerr Christine Green Timothy Henrich David Arnold Rick Beelby Clay Stoldt
Contact's Email johnsonh@bacone.edu hbartee@belhaven.edu frostda@bethanylb.edu kyle.moody@centralchristian.edu sedwards@coahomacc.edu vashti_jones@friends.edu tritchie@harding.edu rbeelby@hputx.edu dessary@jbu.edu duanetrogdon@letu.edu bsoebb1@lsu.edu Toby.Rogers@LCU.EDU washam@mc.edu norris.russell@okbu.edu hapton@rice.edu swillis@rsu.edu bshaw@schreiner.edu lwooderson@sbuniv.edu jim.poteet@swcu.edu Dick.Barnes@sckans.cedu hnickel@sterling.edu karolh@tabor.edu thawkins@tamu.edu jnewberry@tlu.edu fisher_dl@tsu.edu clayne2@uh.edu mkerr@umhb.edu bcgreen@austin.utexas.edu henrich@uiwtx.edu darnold@usw.edu frederick.beelby@wayland.wbu.edu clay.stoldt@wichita.edu
APPENDIX
Suggested Sales Directors
Team Dallas Cowboys Texas Rangers Dallas Mavericks Dallas Stars Houston Astros Houston Texans Houston Rockets San Antonio Spurs FC Dallas FC Dallas Houston Dynamo Round Rock Express Austin Toros Texas Legends San Antonio Silver Stars Frisco Roughriders Frisco Roughriders Frisco Roughriders Frisco Roughriders Midland Rockhounds San Antonio Missions Baylor University of Houston SMU TCU Texas A&M Texas Tech University of Texas OKC Thunder Oklahoma City Redhawks Oklahoma City Redhawks Oklahoma City Redhawks University of Oaklahoma Oklahoma State University of Arkansas Arkansas Travelers Northwest Arkansas Naturals Tulsa Drillers Texas Motor Speedway Tulsa Shock
City Arlington Arlington Dallas Dallas Houston Houston Houston San Antonio Dallas Dallas Houston Round Rock Austin Frisco San Antonio Frisco Frisco Frisco Frisco Midland San Antonio Waco Houston Dallas Fort Worth College Station Lubbock Austin Oklahoma City Oklahoma City Oklahoma City Oklahoma City Norman Stillwater Fayetteville Little Rock Springdale Tulsa Fort Worth Tulsa
State TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX OK OK OK OK OK OK AR AR AR OK TX OK
Inside Sales Manager
Phone
Wade Graf George Prokos Matt Bowman P.J. Keene Derek Beeman Mark Smith Joe Clark Jeff Densk Jason Arellano Vanessa Meeks Gary Franke Allen Schlesinger Andrea Wright Samantha Lepovetsky Cody Coulter Tommy Hicks Carly Salczynski Alex Stefanescu Jamie Richardson
wgraf@texasrangers.com george.prokos@dallasmavs.com
972-Rangers 214-747-Mavs 214-Go-Stars 1-713-259-8500 (832) 667-2002 1-866-4HOUTIX (210) 444-5000 (469)365-0000 (469)365-0000 (713) 276-7515 (512) 255-2255 512-236-8333 (214) 469-0822 210-444-5090 (972)731-9200 (972)731-9200 (972)731-9200 (972)731-9200 (432) 520-2255 ext. 209
Russell Durrant Mike Rea Jack McGuinness Sean Conner Sylvia Fecht Rodrick Evans Marty Stokley Justin Jordan Brett Bush Patrick Frey Joe Guisti Andy Simon Adam Haukap Zach Ziler Drew Williams Sam Ahern David Kay
russell_durrant@baylor.edu mrea2@uh.edu jmcguinness@dallascowboys.net c.smith@tcu.edu sylvia@12thmanfoundation.com rodrick.evans@ttu.edu
sam@nwanaturals.com david@tulsadrillers.com
254-710-1234 (713) 743-9444 214-768-4886 (817) 257-7967 (979) 260-7982 (806) 834-1741 512-471-8671 405-208-Hoop (405) 218-1000 (405) 218-1000 (405) 218-1000 (405) 325-2448 (405) 744-3232 479-575-3386 (501) 664-7559 (479) 927-4900. (918)744-5901
Carrie Kmetzo
ckmetzo@tulsashock.net
918-949-9700
derek.beeman@houstontexans.com
jdensk@fcdallas.com jarellao@fcdallas.com vmeeks@houstondynamo.com gfranke@rrexpress.com aschlesinger@austintoros.com awright@TexLegends.com slepovetsky@attcenter.com ccoulter@ridersbaseball.com thicks@ridersbaseball.com csalczynski@ridersbaseball.com astefanescu@ridersbaseball.com jrichardson@midlandrockhounds.org
brett.bush@okcredhawks.com patrick.frey@okredhawks.com joe.guisti@okredhawks.com andy.simon@ou.edu adam.haukap@okstate.edu zziler@uark.edu
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APPENDIX
Mailers
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APPENDIX
Mailers
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APPENDIX
Mailers
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APPENDIX
Mailers
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APPENDIX
Mailers
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APPENDIX
Mailers
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7290 Navajo Road, Suite 204 San Diego, CA 92119 info@sports-forum.com 800.232.3133
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