Prepared For: Cathy Nyce & Gaye Keller ď ź State Farm
1. BACK-TO-SCHOOL TOUR PRESENTED BY STATE FARM 2. BIG SOUTH NETWORK PRESENTED BY STATE FARM
3. FOOTBALL A. “State Farm Bowl Game Giveaway” 4. BASKETBALL (REGULAR SEASON) A. “State Farm $5K Giveaway” B. “State Farm Basketball Tournament Giveaway” 5. BASKETBALL CHAMPIONSHIPS 6. STATE FARM COMMUNITY SERVICE SCHOLARSHIP 7. CAP & GOWN GIVEAWAY
8. “CORPORATE PARTNER”/ADDED VALUE
2012 Big South Back to School Tour Presented by State Farm DATES AND MARKETS INVOLVED August 21
- Campbell University
August 22
- High Point University
August 23
- Winthrop University
August 27
- Liberty University
August 29
- UNC Asheville
August 30
- Gardner-Webb University
September 11 - Radford University September 14 - Longwood University State Farm was the “Presenting Sponsor” the 2012 Back To School Tour. State Farm was represented at the above listed schools. The tour dates ran from August 21 – September 14, 2012. Approximately 1,950 leads were generated.
State Farm provided nine (9) bicycles, one for each institution, that were given away at each Back-to-School event. The prize was promoted via social media and with on-campus flyers.
To win the bike, students had to register at the State Farm table during the Backto-School event. The winner was randomly selected and called at the conclusion of the event on each campus.
State Farm provided a Dorm Room Makeover and Spirit Packages to students who registered online through their promotion portal.
The Big South Conference provided a Spirit Package for a random winner on each campus. A-frame signage was used to promote both prizes as well.
2012 Big South Back to School Tour Presented by State Farm
Campbell University - August 21, 2012 State Farm Agents: Dyrke Maride (203 Leads)
2012 Big South Back to School Tour Presented by State Farm
High Point Univ. – August 22, 2012 (209 Leads)
2012 Big South Back to School Tour Presented by State Farm
Winthrop University - August 23, 2012 (254 Leads)
2012 Big South Back to School Tour Presented by State Farm
Liberty Univ. - August 27, 2012 (319 Leads)
2012 Big South Back to School Tour Presented by State Farm
UNC Asheville - August 29, 2012 State Farm Agent: Augie Tammariello (230 Leads)
2012 Big South Back to School Tour Presented by State Farm
Gardner-Webb University - August 30, 2012 (232 Leads)
2012 Big South Back to School Tour Presented by State Farm
Radford Univ. – September 11, 2012 State Farm Agent: Sarah Tilson-Miano (233 Leads)
2012 Big South Back to School Tour Presented by State Farm
Longwood Univ. – September 14, 2012 State Farm Agents: Crystal Breedlove and Mark Webb (278 Leads)
State Farm logo placement on the front page of BigSouthSports.com prompting fans to sign up for the Big South Network Presented by State Farm
• Fourteen (14)+ total spots during the television package • “State Farm Halftime Report” Feature – each game • State Farm Open/Close Billboards • Live Mentions to promote the State Farm “Bowl Game Giveaway”
State Farm logo (below) on the scorebar shown during select Big South regional television games.
State Farm received the above ingame feature titled “The State Farm Halftime Report� during select 2012 football games.
Throughout the football season, Big South fans registered for a chance to win the 2012 State Farm Bowl Game Giveaway. Three fans also received an opportunity to win prizes courtesy of State Farm by participating in an on-field promotion.
2012 DATES AND MARKETS INVOLVED Saturday, October 15th – Virginia Military Institute Saturday, October 29th – Liberty University Saturday, November 12th – Gardner-Webb University
Prior to kickoff, students and fans registered at the State Farm tent and registration table for a chance to win the Bowl Game Giveaway and participate in an on-field promotion. Approximately 400 leads were generated.
All fans that registered played Spin Wheel and received prizes and information bags courtesy of State Farm. State Farm agents were onhand to greet fans, distribute business cards and answer questions.
RADIO: Two (2) 30-second play-by-play radio spots during the select nine (9) Big South school’s game broadcast (= 392 total spots) IN ARENA - IN-GAME MENTIONS: Two (2) public address announcements/scoreboard mentions at each Big South Conference home game (= 300 total mentions) SIGNAGE: Arena sign at the nine (9) schools’ home basketball arenas (= over 200 total men’s and women’s games) ON COURT PRESENTION: State Farm’s on court contest to be performed at twelve (12) games throughout the season
State Farm received the above during the Big South Conference’s regular season in 2012-2013.
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Thirty (30) 30-second spots during the regional basketball game broadcasts (Bonus – Fifteen (15) spots) Logo placement on scorebar during select games Sponsor of the “State Farm Half-Time Report” State Farm open/close billboard during each game Recognition of the “Basketball Tournament” Giveaway promotion
State Farm received the above during the Big South Conference’s regular season in 2012-2013.
Examples of the 30-second spot that aired during regionally TV basketball games and on espn3.com.
State Farm received the above in-game feature titled, “The State Farm Halftime Report� during the 2012-13 basketball season.
Permanent Signage: Arena sign at the nine (9) schools’ home basketball arenas (= over 200 total men’s and women’s games) Basketball Goal Stanchion Signage: Best attempts were made to place goal stanchion signage at the nine (9) school’s facilities
State Farm received the above during the Big South Conference’s regular season in 2012-2013.
2013 Big South Basketball Tour Presented by State Farm DATES AND MARKETS INVOLVED January 9 January 16 January 22 January 23 January 30 February 2 February 6 February 13 February 19 March 2 March 9 March 9
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Gardner-Webb University Virginia Military Academy Liberty University Campbell University Radford University High Point University UNC Asheville Winthrop University Longwood University Winthrop University Men’s Championship Women’s Championship
Approximately 1,000 leads were generated as a result of the 2013 Big South Basketball Tour! State Farm was the “Presenting Sponsor” the 2013 Big South Basketball Tour. State Farm was represented at each of the NC and VA schools. The tour dates ran from January 9 – March 9, 2013.
Gardner-Webb University (1/9/2013)
Virginia Military Institute (1/16/2013)
Liberty University (1/22/2013)
Campbell University (1/22/2013)
Radford University (1/30/2013)
High Point University (2/2/2013)
UNC Asheville (2/6/2013)
Winthrop University (2/13/2013)
Longwood University (2/19/2013)
Winthrop University (3/2/2013)
Basketball Championships (3/9/2013)
State Farm Basketball Tournament Giveaway
Morgan Brown of Winthrop was selected as the grand prize winner of the Big South Conference's "State Farm Basketball Tournament Giveaway."
As the recipient of the grand prize, Brown received all-session passes to the 4th and 5th round games in Washington, D.C., courtesy of State Farm.
State Farm received the following signage during the 2013 Big South Basketball Championships: • Courtside LED • Ribbon Board LED • Video Board • Backboard Stanchion Pad
State Farm received the following publicity during the 2013 Big South Basketball Championships: • Scoreboard Mentions • Public Address Announcements • Full Page Ad in the Game Program • Television Spots on ESPN2, ESPN3, and the Big South Network
State Farm received two (2) on-court promotions during the 2013 Big South Basketball Championships semi-final rounds: • Basketball Tournament Giveaway • $5K Shooting Promotion • Scoreboard Mentions • Public Address Announcements
State Farm Community Service Scholarship In the spring of 2013, State Farm is provided a scholarship opportunity ($2,500) to recognize outstanding community leadership by a student within the Big South Conference. Award selection is based on the student’s participation in a leadership role in community service activities and volunteer work, academic grade point average, and the content of an essay.
ACTIVATION TIMELINE •
November, 2012 - Big South Conference office developed the scholarship application form & instructions for State Farm’s review and approval
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January, 2013 - Big South Conference announced the State Farm Community Service Scholarship opportunity to its member institutions in January, 2012 and provided the application materials for distribution on campus
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January-April, 2013 – Promotion of scholarship on campus (school websites, student government offices, financial aid offices, Big South on-campus interns, etc.)
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April 5, 2013 – Application deadline (approximately 60 applications were received)
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Late April, 2013- Big South office reviews applications, selects the top applicants and sends to State Farm for review
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Mid May 20123– Selections are made for the winner
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Late May 2013 – Presentation of scholarship at Big South Spring Meetings
In the spring of 2013, State Farm provided a scholarship opportunity to recognize outstanding community leadership by a student within the Big South Conference
State Farm Cap and Gown Giveaway
Flyers were distributed to each campus’ Financial Aid office, Bookstore, and Athletic Departments.
State Farm was the official sponsor of the Cap & Gown Giveaway awarding four (4) $250 prizes and one (1) $500 grand prize to graduating Big South Seniors.
State Farm Partnership – Added Value
Logo and direct link on the Corporate Partner page of BigSouthSports.com receives approximately 800,000 visitors per year. BigSouthSports.com is the source for the latest information, statistics, and scores from around the Big South Conference
Full page color ad in the 2013 Big South Basketball Championship guide distributed to over 15,000 fans at both tournaments.
Approximately 3,350 leads were generated during the 2012-13 academic year, a 20% increase compared to last year.