Prepared For: Brad Dean ď ź Myrtle Beach Area Chamber of Commerce
• Big South Conference Map & Profile • Title Sponsorship – General Elements • Basketball Regular Season • • • • • • • •
Conference Television Package Video Streaming – Big South Network Big South Audio Roundup Institutional Radio/In-Game Mentions In-Arena Branding Championship Fan Guide Website/Social Media Communication (Students, Fans, Alumni, etc.)
• Basketball Championships • • • • •
Television Package Signage/Branding On-Court Promotion Championship Merchandise Additional Championship Components
• Cross Promotion Sweepstakes • Additional Corporate Partner Components
3 States | 12 Universities 70,000 Students | 385,000 Alumni
• Visit Myrtle Beach received entitlement of the Big South Conference’s Men’s and Women’s Basketball Championship events.
• The “VisitMyrtleBeach.com Big South Basketball Championship” was recognized as such in all press releases and mentions concerning the event.
• VisitMyrtleBeach.com was incorporated into the official championship logo. • The championship logo was included in all printed and electronic materials concerning the event.
• No other travel destination, Chamber of Commerce, or Convention and Visitors Bureau was promoted in association with the Basketball Championship.
The Myrtle Beach Area Chamber of Commerce received category exclusivity specifically for the Basketball Championship
Visit Myrtle Beach received: • A minimum of two (2) 30-second spots per game during the Conference’s regular season TV package (= approx. 30 total spots) • One (1) 30-second television spot during all Conference basketball games on ESPNU • A Championship promo/PSA during each televised game • Live read by talent during each game promoting Visit Myrtle Beach and the Basketball Championship
Visit Myrtle Beach received: • Open/Close billboard each game • Visit Myrtle Beach logo displayed next to the TV scoreboard for a total of 50 minutes • Halftime interview opportunities at select games to promote Myrtle Beach and the Championship
Visit Myrtle Beach received: • • •
Two (2) 30-second spots during all games broadcasted on the Big South Network A Championship promo/PSA during each game that included footage/pictures of Myrtle Beach Live read by talent during each game to promote Visit Myrtle Beach and the Championship events.
The Big South Audio Roundup is a 3-4 minute weekly audio feature that recaps/previews Big South Basketball for each of the 16-weeks during the season; syndicated on nearly 50 affiliates. Visit Myrtle Beach was promoted during each week of the roundup.
Visit Myrtle Beach received: • Live read by talent during each game promoting Visit Myrtle Beach • PA announcements/video board recognition at all Big South universities’ home games • Sponsor recognition as part of a Championship promo/PSA each game
(Above) Example of regular season in-arena signage at Winthrop University
Visit Myrtle Beach received: • The Championship PSA ran at least one time per game on video boards at all applicable schools • In-game mentions during each game promoting Visit Myrtle Beach and the Championship events
Visit Myrtle Beach received: • Entitlement of the Basketball ‘Fan Guide’ which provides pertinent information about the tournament and the Myrtle Beach area. Distributed to fans at no cost from Jan. – Feb. • A welcome letter from a Myrtle Beach Area Chamber of Commerce representative was included in the Guide • An area map with travel information for fans • A list of recommended attractions/hotels/restaurants located in the area • Full-page, four-color advertisement on the back cover • An electronic version of the ‘Fan Guide’ on BigSouthSports.com • 10,000 copies printed and distributed during the regular season
Basketball – Websites Visit Myrtle Beach received: • The Visit Myrtle Beach logo and Championship logo displayed on institutional athletic websites throughout the season • A Myrtle Beach branded splash page promoting the tournament and Beach Nights on institutional websites
Visit Myrtle Beach received: • A Myrtle Beach branded splash page promoting the Championships on BigSouthSports.com (=2 weeks) • Web banner recognition on the Big South Corporate Partner page • Permanent banner on homepage of BigSouthSports.com
Visit Myrtle Beach received: • A Facebook page dedicated to the Visit Myrtle Beach Big South Basketball Championship. This page was promoted as a resource for fans to use for tournament and travel information. • The Conference office and member institutions frequently sent out Facebook and Twitter posts to promote the Championship and deals/savings from Visit Myrtle Beach
Visit Myrtle Beach received: • Multiple email blasts promoting the Championship, created by the Conference office and sent to each institution for distribution to fans, alumni, boosters, etc. • A timeline/marketing plan was developed by all institutions to assist with the promotion of the Championship
Visit Myrtle Beach received: • Two (2) 30-second spots during all semi-final games broadcasted on ESPN3 and the Women’s Championship game on ESPN3. • A minimum of two (2) 30-second spots during all games broadcasted on the Big South Network
Visit Myrtle Beach received: • Footage and B-roll of Myrtle Beach was arranged for ESPN to incorporate during all televised games.
Visit Myrtle Beach received: • Permanent floor decal signage throughout all games of the tournament in a highly TV visible location • Rotational LED courtside signage • Rotational ribbon board signage • Video board recognition multiple times per game
Examples Include: • • • • • • • •
Press conference backdrop banner Net cutting signs Goal standards Drapes behind team benches Trophies and awards Credentials/parking passes/tickets Hats and shirts of Team Champions Ball boy t-shirts
Visit Myrtle Beach received: • One (1) on-court promotion during a timeout of each game (Relay Race) • One (1) halftime promotion during the Men’s Championship game (Baby Race)
Visit Myrtle Beach received: • Invitation for rep to assist with the presentation of the Post-Championship Awards Ceremony • Multiple in-game live reads throughout Dial Global’s National Radio Broadcast of Championship Game
Visit Myrtle Beach received: • Twenty (20) tournament ticket books • Twenty (20) VIP passes • Additional tickets were provided upon request
• Visit Myrtle Beach was included as part of the Big South Sweepstakes during the basketball regular season • Over 50,000 online entries were received • Visit Myrtle Beach’s web banner was emailed to each participant after registration • Sweepstakes was promoted via website, TV package, radio reads, social media, etc.
Visit Myrtle Beach received: • Press release to national, regional, and local media outlets announcing the partnership • Invitation to attend the Big South Basketball Media Day • Bonus spots during spring sport television broadcasts on ESPNU, ESPN3 and the Big South Network