LOOKBOOK WINTER 2014
BRAND CONCEPT
FRIIS Co. is a Danish fashion brand that creates functional and trendy bag and shoe design with lots of girl power attitude. The brand designs for cool and dynamic women and aims to provide all their favourite accessories. FRIIS Co. has more than 15 years of international experience in the fast fashion industry. From 2014, a new company set-up shines through the brand’s collections with a fresh and cool new look and specific use of quality materials and finishes. The brand continuously holds a strong design philosophy of mixing both girly and street star inspired elements – always eclectic and on trend and with a creative approach to utility. FRIIS Co. presents four annual collections of strong styles with focus on quality in design and a competitive price level. FRIIS Co. exports to many different markets across Europe and Asia.
FRIIS CO. WINTER 2014
For the Winter 14 collection, FRIIS Co. continues the clean and minimalistic style from Fall but turns up the volume of sophisticated edge and sexiness for the range of original accessory designs – all carefully crafted in either real leather or man-made materials. The collection has two main style directions. A clean and ultra modern story with grainy surface detailing in primarily white, grey and striking ice blue shades. It features two seasonal key items – big bags with multifunctional details such as an extra detachable canvas shopper and wallet inside, and the cool bucket bag with drawstring closing and an interesting, slouchy shape. The other seasonal style story has a more mysterious and dark feel with a clear neo grunge vibe. Raw detailing with padding, quilting, zippers and studs are essential in the selection of shoppers, bum and hand bags as are the use of heavier structured stitching and materials. Key colours are dark green and plum contrasted with the forever stylish black. The footwear selection reveals functional and fashionable shoes for both day wear and for all of winter’s fun parties. Key styles are a chunky, studded pair of boots, a slimmer elegant Chelsea boot with elastic band and a cool pair of panelled high heeled shoes, all in soft real leather with a matte finish. Metallic shades and glamorous gun metal glitter shine on the selection of pumps – with matching elegant clutch bags with a hidden strap to complete the seasonal party look.
COLLECTION O V E R V I E W
Kamille Clutch - Black 1404-1440049-001
Mara Cross Over - Black 1404-1440045-001
Mara Shopper - Black 1404-1440044-001
Kamille Bumbag - Black 1404-1440048-001
Malou Oversized Clutch - Black 1404-1440047-001
Malou Shoppernet - Black 1404-1440046-001
COLLECTION O V E R V I E W
Majse Cross Over Bag - Dark Green 1404-1440028-144
Majse Cross Over Bag - Off White 1404-1440028-076
Majse Cross Over Bag - Black 1404-1440028-001
Majse Bucket Bag - Dark Green 1404-1440026-144
Majse Bucket Bag - Off White 1404-1440026-076
Majse Bucket Bag - Black 1404-1440026-001
COLLECTION O V E R V I E W
Majse Big Bag - Dark Green 1404-1440030-144
Majse Big Bag - Off White 1404-1440030-076
Majse Big Bag - Black 1404-1440030-001
Majse Bumbag - Dark Green 1404-1440027-144
Majse Bumbag - Off White 1404-1440027-076
Majse Bumbag - Black 1404-1440027-001
COLLECTION O V E R V I E W
Malene Clutch - Dark Green 1404-1440032-144
Malene Big Bag - Dark Green 1404-1440031-144
Malene Cross Over - Dark Green 1404-1440033-144
Malene Clutch - Black 1404-1440032-001
Malene Big Bag - Black 1404-1440031-001
Malene Cross Over - Black 1404-1440033-001
COLLECTION O V E R V I E W
Marie Clutch - White 1404-1440034-002
Marie Everyday Bag - White 1404-1440035-002
Marie Big Bag - White 1404-1440037-002
Marie Clutch - Black 1404-1440034-001
Marie Everyday Bag - Black 1404-1440035-001
Marie Big Bag - Black 1404-1440037-001
COLLECTION O V E R V I E W
Magda Cross Over - Black 1404-1440024-001
Zally Backpack - As Is 1404-1440053-000
Hendrix Everyday Bag - As Is 1404-1440003-000
Mabel Clutch - As Is 1404-1440020-000
Mabel Big Bag - As Is 1404-1440023-000
Mabel Gymbag - As Is 1404-1440021-000
COLLECTION O V E R V I E W
Marta Bumbag - Black 1404-1440039-001
Marta Bucket Bag - Black 1404-1440038-001
Marta Big Bag - Black 1404-1440040-001
Ida Back Pack - Black 1404-1440004-001
Ida Bumbag - Black 1404-1440005-001 Ida Clutch - Black 1404-1440006-001
Ida Weekendbag - Black 1404-1440007-001
COLLECTION O V E R V I E W
Irma Clutch - Ice Blue 1404-1440008-093
Irma Cross Over Bag - Ice Blue 1404-1440009-093
Irma Everyday Bag - Ice Blue 1404-1440010-093
Irma Clutch - Black 1404-1440008-001
Irma Cross Over Bag - Black 1404-1440009-001
Irma Everyday Bag - Black 1404-1440010-001
COLLECTION O V E R V I E W
Irma Clutch - Plum 1404-1440008-073
Irma Cross Over Bag - Plum 1404-1440009-073
Irma Everyday Bag - Plum 1404-1440010-073
Irma Shopper - Ice Blue 1404-1440012-093
Irma Wallet - Ice Blue 1404-1440013-093
Irma Gymbag - Ice Blue 1404-1440011-093
COLLECTION O V E R V I E W
Irma Shopper - Black 1404-1440012-001
Irma Wallet - Black 1404-1440013-001
Irma Gymbag - Black 1404-1440011-001
Irma Shopper - Plum 1404-1440012-073
Irma Wallet - Plum 1404-1440013-073
Irma Gymbag - Plum 1404-1440011-073
COLLECTION O V E R V I E W
Ivala Cross Over Bag - Black 1404-1440014-001
Helena Clutch - Black 1404-1440000-001
Ivala Everyday Bag - Black 1404-1440015-001
Ivala Weekendbag - Black 1404-1440016-001
Helena Everyday Bag - Black 1404-1440001-001
Helena Weekendbag - Black 1404-1440002-001
COLLECTION O V E R V I E W
Felicia Clutch - Plum 1404-1440041-073
Stinna Clutch - Grey 1404-1440056-038
Stinna Shopper - Grey 1404-1440055-038
Felicia Clutch - Black 1404-1440041-001
Ivy Wallet - Black 1404-1440019-001
Ivy Cross Over Bag - Black 1404-1440017-001
COLLECTION O V E R V I E W
Helly Shopper - Black 1404-1440060-001
Helly Clutch - Black 1404-1440062-001
Helly Everyday Bag - Black 1404-1440061-001
New Catrine Everyday Bag - White 1404-1420108-002
New Catrine Everyday Bag - Plum 1404-1420108-073
New Catrine Everyday Bag - Dark Grey 1404-1420108-090
COLLECTION O V E R V I E W
Fleur Pump - Ice Blue 1404-1448012-093
Fleur Pump - Gunmetal 1404-1448012-080
Fiona Pump - Black 1404-1438025-001
Fiona Pump - nude 1404-1438025-032
Anna Pump - Black 1404-1448009-001
Aviana Boot - Black 1404-1448010-001
COLLECTION O V E R V I E W
Frida Ankle Boot - Black 1404-1448000-001
Isa Boot - Black 1404-1448003-001
Karol Ankle Boot - Black 1404-1448001-001
Zooe Mary Boot - Black 1404-1448005-001
Amina Boot - Black 1404-1448011-001
Hanna Boot - Black 1404-1448002-001
Contacts: HEADOFFICE + 45 70 20 99 19 Support@friis-co.dk www.friis-co.dk
DENMARK KASPER RASMUSSEN + 45 30 99 20 68 Kas@oill.dk
DENMARK KASPER AARGAARD +45 26783330 kaa@oill.dk
E-COM BETTINA LINNING +45 35864203 beo@oill.dk
FINDLAND GRIFFIN CO YO METTE MARIE/ARASH Radan Mette@griffin.fi/arash@griffin.fi
GERMANY MODEAGENTUR/HAMBURG VOLKER HAMBURG Hamburg-dus@t-online.de
NETHERLAND – BAGS ANPACK AGENCIES ANGELIQUE angelique@anpackagencies.nl