LOOKBOOK SPRING 2015
Spring 2015 For the Spring 2015, FRIIS Co. presents a minimalistic and stylish selection of footwear and bags. The look is clean combining light and neutral colours, cool graphic components, inventive details and unique quality materials – all underlining FRIIS Co.’s core DNA of eclectic and sexy coolness. The collection builds on the key trend direction – Core – symbolising an authentic and simplistic style approach that shine through all of spring’s bag and shoe designs. Grainy, structured materials, raw details and functionality are essential matched by the main colour story of classic neutrals, steal blue, black and grey tones. The overall look is androgynous but is softened when adding more feminine sporty details and harmonizing summer pastels, mustard and douche metallics. Easy-to-wear and functional shoes are the collection’s main components and they have a feminine yet clean cut look with raw shapes. The selection of flats borrows from classic menswear shoes and uses cut-out and lace up detailing as well as introducing new sophisticated, pointy loafers with fringes. Cut-out details that stylishly caress the feet are also vital in the range of high heeled shoes. A pair of new tall pumps oozes of clean coolness from detailing with build-in platform and supporting elastic bands on ankles. Raw elements from metal details to Plexiglas heeled boot-shoes add to the key graphic and minimalistic trend. Pairs of super functional and comfortable white slip-ons and high tops accentuate the simplistic and light mood of the collection. In the bag selection, key items are the new, chic round cross over bag and the metal framed and oversize grandma purse. The practical but stylish everyday bag with clever detailing is still a must-have and is seen in a variety of styles such as trendy bucket bags, oversize foam padded shoppers in patent nylon, graphic shaped backpacks and sharply cut shoppers with great zipper details. Functionality is vital for making the everyday styling easy, and surprising double functions, extra inside purses and detachable canvas bags are incorporated as special features throughout the bag selection. FRIIS Co. Spring 2015 is a mix of clean yet functional style with catchy detailing and great materials – perfect for creating an on-trend day to night look.
FRIIS Co. is a... FRIIS Co. is a Danish fashion brand that creates functional and trendy bag and shoe design with lots of girl power attitude. The brand designs for cool and dynamic women and aims to provide all their favourite accessories. FRIIS Co. has more than 15 years of international experience in the fast fashion industry. From 2014, a new company set-up shines through the brand’s collections with a fresh and cool new look and specific use of quality materials and finishes. The brand continuously holds a strong design philosophy of mixing both girly and street star inspired elements – always eclectic and on trend and with a creative approach to utility. FRIIS Co. presents four annual collections of strong styles with focus on quality in design and a competitive price level. FRIIS Co. exports to many different markets across Europe and Asia.
Contacts DENMARK HEADOFFICE Support@Friis-co.dk +45 70209919 UK TCA Showroom Kinsie Sidolle Kinsie.tcashowroom@gmail.com +44 0203 432 6385 GERMANY Agentur Hamburg Volker & Britta Hamburg De@friis-co.dk +49 211 9559145 THE NETHERLANDS Anpack Agencies Angelique Schonk Info@anpackagencies.nl +31 79 3310210 RUSSIA Top 3 Rustam Eybatov Rustam@banyaconcept.com +7 926 0882048