AFFILIATE MEMBER PROFILE
Ontario Turkey: Locally Raised, Naturally Super
O
ntario Turkey launched the Locally Raised, Naturally Super branding to consumers in 2016. This was used to inform consumers of key messages including turkeys are raised in Ontario by local farmers and that turkey as a protein is packed with nutrition. An infographic was introduced to give consumers quick facts about turkey. It can be found on the main page of www.makesitsuper.ca.
A big portion of the consumer outreach activities for Ontario Turkey have transitioned into the digital space. We have been using social media advertising to push traffic through to makesitsuper.ca. We are also working with online influencers who have created sharable content for us on how they incorporate turkey into their lives. Another group of these influencers will create content for summer recipes. Stay tuned to our social media channels to check out these posts. We’re very excited to be working with a great digital platform called Today’s Parent Mealtime App. It will include Ontario Turkey sponsored content and recipes for the summer months. These will include summer fresh salads, great grilling and quick and easy recipe solutions. Users will be able to select one of our recipes and have the ingredients populate into their grocery shopping list.
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BLOCKtalk - Summer 2018
Brand new this year is our ON Turkey TV program which is where our brand ambassador team goes live on Facebook every Tuesday at 2:00 pm. This is an excellent opportunity for us to visit grocery stores, farms and do recipe demonstrations. We are always looking for new content so if you are doing something creative with Ontario Turkey in your establishments please reach out to us and we can chat with you about opportunities. Turkey on Tour will be out and about starting in May. This is our second summer with the turkey trailer and we will be focusing on sampling outside of grocery locations including Farm Boy, Longo’s Fortinos and some of the Loblaws banner locations. You can also find the trailer at the Dunnville Mudcat Festival and the London Beer and BBQ Show in June. You will find turkey samples, recipes and our knowledgeable brand ambassadors are always on-site and happy to answer any questions that they get from consumers. Also promoted will be the #TurkeyONTour contest where if you snap a photo of the trailer in action and
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