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MARKETING REVIEW
Blocktalk Magazine
BLOCKtalk, our quarterly magazine, remains our most important communication vehicle which was delivered in hard copy to all member companies, and electronically to an additional 2,000 people in the meat processing industry.
Social Media Overview
Word on the Block Enewsletter
With a focus on keeping our members current, Word on the Block, our electronic bulletin, was delivered to 500 individuals bi-weekly.
Our industry page @MeatPoultryON is up 19% ending the year with 659 followers.
Our consumer page @OntarioMeatPoultry saw growth of 82 new followers.
Our industry account @MeatPoultryON increased 24% ending the year with 746 followers.
Our consumer account @HomegrownOn saw growth of 4%, closing out the year with 2175 followers.
MPO’s Instagram account @OntarioMeatPoultry, continues to see the largest amount of growth. Ending 2021 with a 26% increase in followers at 1184.
Followers we up 34% in 2021, finishing the year off with just over 1340 followers.
MPO’s Linkedin continues to attract new followers and ended the year with 683 followers and counting, a 46% increase in followers.
