2021 MPO EVENT

Industry Day

In light of the pandemic restrictions, MPO hosted our first fully virtual event in 2021. 98 guests logged in to Industry Day, slightly increasing attendance from our 2019 event. The theme for the day was “Innovation in the Meat Sector” – with an agenda packed full of speakers and panelists bringing innovation solutions to our members.

As an add-on for the virtual event, our team curated a VIP event box that included member product and SWAG from our business and associate members – delivered directly to their door courtesy of Erb Transport. The box was a hit with attendees and significantly boosted the revenue for Industry Day.

The day kicked off with opening remarks from the Honourable Ernie Hardeman, followed by an Economic Outlook for the Meat Sector, presented by Craig Klemmer of Farm Credit Canada.

Stephene Ashikwe of Aon talked about some of the technology and automation opportunities in meat plants to help members streamline their operations

In our afternoon session, Kale Cowper of Malott Creek gave a presentation on the 5 core principles of lean manufacturing in meat plants.

The highlight of the day was the panel discussion “Rethinking Your Go-To Market Strategy’ exploring some of the business opportunities and challenges that have been accelerated for the meat sector during the pandemic. During this discussion members learned new ways to stay connected with customers and explore some of the solutions available to bridge the gaps.

Meating Space

Our bi-annual Meating Space conference was held virtually this year packed into a one-day event focused on virtual networking.

The event was a huge success with over 90 members logging in to watch the sessions and network with our 14 virtual TableTalk exhibitors. Engagement was high with a total of 990 booth visits, 270 direct messages amongst attendees, 259 product views, 137 video views and 33 white papers downloaded.