Business Leaders Ask, What’s Next? Begin by Listening… Doris Valade, The Malabar Group Inc.
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s business leaders and owners, we knew what we needed to do each day to keep the business moving forward: take care of customers, keep production on schedule, monitor projects, lead the team and grow sales. Then came COVID-19. It changed everything, our business lives and our personal lives. What we thought of as normal is gone. Uncertainly has become part of every day, making it difficult to focus and stay on task. We may not even know what the tasks should be! We don’t know how business will evolve over the next few months or through 2021. We do know that things will be unpredictable. Going forward, being a good listener will be crucial to our success.
A term that often pops up in business articles today is ‘resilience’. We’re told that we need to build resilience in ourselves and our business. Psychologists define resilience as the process of adapting well in the face of adversity. So how do we ‘adapt well’ when our confidence is shaken and we are all learning new ways to cope, work and play — we are now beginners in a changed new world. Your team is looking to you for guidance, direction and support. So, what do you do? Where do you start? Begin by listening — to your team, to your customers and to respected voices within your industry.
As business leaders, we (hopefully) have the innate ability to see opportunities where others may see only risks. Now is the time when you can stimulate business innovation by listening to what your team has to say. What are their concerns? Their fears? Listen to their suggestions to improve how they work. What ideas do they have on how production can be done differently and better? How can you support a safe work environment so that your team can focus on what needs to be done? Just because you are leaders or business owners doesn’t mean you must have all the answers. Now is a great time to listen. Facilitate your team to be creative and have a positive impact on what your company does next. Collaboration can be very effective in supporting your team while also producing some great new ideas. Listen to your customers. What are they asking for? What are their concerns? Do you need to change how your product is packaged or shipped? Should you add a new product, suited to your customers’ current needs? Should you change your store hours, upgrade your website or online services? Ask your customer how you can help and then listen closely. Pay attention to their critical comments as they can provide you with the best ideas for change and improvement. Let them guide you toward new, innovative ways of doing business.
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BlockTalk - Fall 2020
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