2 minute read
OSF Revamps Consumer Website
New look, recipes and multilingual options, plus updated product locator tool among the changes
Ontario Sheep Farmers (OSF) updated consumer website www.lambreceipes.ca will be live this spring! The site delivers a wide range of resources and support for consumers cooking with Ontario lamb. Many of the site’s features have been refreshed – look, layout, recipes, updated cooking, handling and nutritional information – plus a new multilingual viewing option and Ontario lamb producer profiles.
One of the most notable changes is the ability for consumers to view the site in a variety of different languages to support the growing demand for Ontario lamb with ethnic markets in the province. Site users can now find out where to purchase local lamb, and how to cook and prepare it, in the language of their choice.
The site also continues to connect lamb suppliers with consumers with the Ontario Lamb Product Locator tool. This tool helps consumers source local lamb products/retailers and helps retailers get connected with customers looking for local lamb. The Lamb Locator tool is prominently featured on the updated site and is easy to use – consumers simply enter their postal code to find a local lamb retailer. If you are selling Ontario lamb and want to register your business for this locator took, visit www.ontariosheep.org/product-locator-registration.
As consumer interest in making smart and sustainable food choices grows, OSF is profiling some of our farmers on the new site. Viewers can read stories on lamb production and the role of sheep farming in mitigating climate change. OSF wants consumers to leave the site inspired about cooking with lamb and feeling good about supporting local, environmentally sustainable agriculture.
Visit www.lambrecupes.ca for more ideas and resources.
