Taking a bite out of food service
B
Jennifer Davidson, Ontario Pork
uilding on its strong retail branding program, Ontario Pork is now looking to capture consumers’ desire to support local by taking a bite out of the food service industry. “Consumers’ desire to support local remains strong, if not has grown even strong during the pandemic,” said Ivan Teves, Retail and Food Service Marketing Specialist at Ontario Pork. “Ontario Pork’s food service branding program educates consumers about the benefits of buying local and supports Ontario farmers and Ontario businesses.”
Restaurants and food service providers that sign up for Ontario Pork’s free branding program instantly gain an established and loyal customer base, use of the widely recognized Ontario Pork logo, the opportunity to participate in province-wide consumer ad campaigns and have their location(s) added to Ontario Pork’s “Restaurants that use Ontario pork” interactive map. Members can also get Ontario Pork branded window clings and digital files for instore and online promotions and menus. To learn more about Ontario Pork’s free food service branding program visit ontariopork.on.ca/retail/food-service or contact Ivan Teves, Ontario Pork Retail and Food Service Marketing Specialist at ivan.teves@ontariopork.on.ca.
Five favourites from Ontario Pork’s new Retail and Food Service Marketing Specialist Ivan Teves Ivan came to Ontario Pork in April 2021 with more than 15 years of experience in the protein sector, including 11 years with Retail Ready Foods Inc., where he served as a category manager for pork and poultry. Ontario Pork is excited to have Ivan on the team where he can use his depth of industry knowledge and his client-focused mindset to help grow our retain and food service brand programs. To get to know Ivan a bit better we asked him to share five of his favourites. 1. Favourite cut of pork: Pork butts because of how versatile it is. Whether it’s a roast, chops or a killer pulled pork sandwich you can’t go wrong. 2. Favourite way to enjoy pork: For a quick and easy fix it’s bacon, thin slice pan-fried or thick cut on the barbecue. If I have a little more time, it’s slow roast and then turn up the heat to get a nice crispy skin. Have a nice hoppy beer to go with it and dinner is served. 3. Favourite thing about working at Ontario Pork: By far it’s working with an organization that is able to help and have an impact across the supply chain. From farm to fork Ontario Pork is there every step of the way. 4. Favourite thing to do on the weekend: Spending time with family and friends, enjoying great food and creating memories. 5. Favourite all-time movie: I don’t really have a favourite movie but more a favourite genre. I love watching anything superhero-themed.
24
BlockTalk - Winter 2021
www.meatpoultryon.ca
