The rock stardom of artist and jeweler Valerie Naifeh

When in the parlance of fine jew‐els, Valerie Naifeh and her epony‐mous storefront in historic Nichols Hills have long been hailed a non‐pareil of the industry. With a near 40‐year history in the business that began with a love of architecture and an eye for design, Naifeh has grown a thriving, brilliant gem of a company from the ground up and collected no shortage of awards and distinctions along the way.

Known for her own line of stun‐ning one‐of‐a‐kind pieces and her superlative use of colored gemstones and high‐carat gold, Naifeh has established deep roots with an elite coterie of boutique jewelry design‐ers over the years, among them Lika Behar, Peter Schmid, Gurhan and the inimitable Robert Procop of Beverly Hills. With state‐of‐the‐art equip‐ment and a team of nine artisan jew‐elers in her arsenal, hers is a full‐ser‐vice operation that includes custom design, jewelry repair, jewelry restoration and appraisals.

Now in its 25th year, Naifeh Fine Jewelry will celebrate a second mile‐stone later this summer: in July, the company will unveil its sparkling new location at the idyllic Sun Valley Resort in Sun Valley, Idaho.

Developed by chairman of the Union Pacific Railroad, W. Averell Harriman in the 1930s, Sun Valley was the first winter resort destination in the United States. Accessible primarily by train when the resort first opened in 1936, it quickly became Hollywood's playground and a haven for celebrities like Ernest Hemingway, Marilyn Monroe and Glenn Miller. Today, Sun Valley remains a sanctuary and secondary residence for many entertainment and tech moguls and is the meeting place for the Allen & Company media finance conference held annually in July.

A bonne vivante with a penchant for things beautiful, sartorial and rare, Valerie Naifeh has a disarming charm about her that is equal parts charisma, tenacity and passion for her craft. Her presence commands a room, and when she speaks, you can’t help but lean in. But she’s also profoundly humble and genuinely kind; you’ll never find another who’s as gracious with her attention and her time. A champion of the arts and philanthropic engagement, she sits on the Executive Board of Allied Arts and Peaceful Family Solutions and is an active supporter of OKC Beautiful, the National Cowboy & Western Heritage Museum, Impact Oklahoma and the Alzheimer’s Institute. An artist, designer and entrepreneur with an exuberance for life that’s at once gracious and irreverent, Valerie Naifeh is, by all accounts, an icon, the veritable quintessence of Rock Star.