September 23, 2011

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PERSPECTIVE OKLAHOMA FARM BUREAU

®

September 23, 2011

Retired Farm Bureau editor leaves strong legacy When you first met Mike Nichols it did not take long to learn this was a man who did not waste words. He told you straight up what he thought. This no nonsense approach served him well as editor for the Oklahoma Farm Bureau publications. Mike retired in December 2010, and after a short but courageous battle with cancer, he passed away Sept. 9. He leaves behind a written legacy few can match. Mike’s attention to detail would often catch spelling and punctuation errors others missed. Before sending out any story, news release or photo caption, we always had Mike check it for errors. He wore his editor’s title with pride and distinction. After graduating with a B.S. degree in Agricultural Journalism from Oklahoma State University in 1972, Mike worked as a reporter for the Shawnee News-Star before starting his Farm Bureau career. For most of his 30 years at Farm Bureau, Mike was known as the “camera man” as he would take photos of new employees and Farm Bureau leaders. But his ability to tightly edit stories set him apart from the average journalist. During his service as editor of the employee publication Spotlight, the membership publication Farm Bureau Journal and later the Oklahoma Country magazine, Mike wrote hundreds of stories about the many achievements of employees and volunteer Farm Bureau leaders. This brought him into close contact with some of Mike’s favorite people; he had a strong respect for those who made their living off the land. Mike was always glad to visit with farmers and ranchers, often

asking if there was “any good fishing in the ponds” or “good hunting in the fields,” as these were two of Mike’s favorite outdoor activities. The agriculture producers could easily relate to Mike as they shared similar ideas and values. His raspy laugh and dry sense of humor were as much a part of Mike as his pen and camera. He understood the importance of the facts and writing an accurate account, but he never Mike Nichols devoted 30 years let that keep him from of service to the Oklahoma Farm weaving an interesting Bureau Communications division. story that drew readers in, compelling them to read everything down to the last sentence. The pictures Mike took and the thousands of words he penned will serve as only part of his legacy. The remainder can be found in his family and the many people he met along the way. He left his mark on this world as a good man doing good work.

GM, HughesNet offering newest member discounts Eligible Oklahoma Farm Bureau members can now receive a $500 discount on each qualifying 2011 or 2012 model year Chevrolet, GMC or Buick vehicle they purchase or lease. This Farm Bureau membership benefit is offered for vehicles purchased or leased at participating dealerships through Farm Bureau’s GM Private Offer. Twenty-six GM models are part of the program such as the Chevrolet Silverado HD, recipient of the 2011 Motor Trend Truck of the Year. A broad range of other pick-up trucks, SUVs, sedans and crossovers also are included in the program. “We are Qualifying OFB members can receive a pleased to manufacturer’s discount on 26 different GM announce the models including the Chevy Silverado HD. roll-out of the Farm Bureau General Motors Private Offer,” said OFB Field Services Vice President Thad Doye.

“This program is a strong addition to the portfolio of benefits we offer to save members money as they and their families work hard to provide food, fiber and renewable fuels for our nation.” To qualify for the offer, individuals must be current Farm Bureau members for at least 60 days prior to the date of delivery of the selected vehicle. Members may receive the incentive for the purchase or lease of multiple vehicles, including fleet vehicles purchased through GM’s National Fleet Purchase Program. Full details and program eligibility guidelines are available by contacting the OFB Field Services division at (405) 523-2470. Also new to the OFB member rewards program is satellite internet service provider HughesNet. The provider is popular among rural areas where cable or digital internet access is not available. From casual browsers to frequent internet users, HughestNet offers multiple high-speed packages. Farm Bureau members who sign up for HughesNet as a new customer can save an instant 10 percent. Learn more by calling 1-866-556-9661.


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