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JULY 13. EDITION NO. 1
JULY 2020
WWW.OKHONEYOFFICIAL.COM
[self]care Special feature // business visionary
[self]care
Contents.
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OKHONEYOFFICIAL.COM
hey honey.
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the rebrand is about womanhood.
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“I’m all about luxury. A luxurious life is one that I think everyone should have, which is why I’m implementing it in the brand. I refuse to sacrifice luxury for the sake of being natural.” MERCY B CARRUTHERS, CREATOR OF OK,HONEY.
luxury without sacrifice. An interview with Neikita Jackson
Neikita: When was the moment you realized it was time for a rebrand; why did you feel it was necessary to do so, so quickly after launching? Mercy: Ok, honey. is only two months old. I’m still on a highlight reel from the actual launch and here I am trying to rebrand. It’s crazy, right? Well, when I was younger, a few wise ones told me that the minute you see a problem, fix it. Don’t let it get too far and require too much of your energy later down the road. That’s how I felt with Ok, honey. and everything that it had going on. When I started the brand, there was something deep inside of me that didn’t let me ‘brand’ it for real. I’d failed at skincare/hair care lines for six years, now. Those, I’d given so much to. Ok, honey. was my last try. If it didn’t work out, I was giving up. So, I didn’t put as much effort as I usually do into the actual brand. I was more concerned with the success. The brand - prior to now - wasn’t established and especially not to my standards. It was merely a template and I promised myself that if I got the groove, learned my target audience, and sold well then I would brand like I really fucking meant it and I really fucking mean it, now. Why so quickly, you ask? Again, I like to fix problems the minute they arrive. I knew that in order for my brand to grow like I wanted, I had to stabilize the branding aspect. I felt as if it was all over the place because I hadn’t actually attempted to brand it. Things just looked alike. That’s about it. Ok, honey.’s growth is not secret. It banked over $30k in two months. That wasn’t something I expected. Instead of getting massive and having to find out who we really were once the world had their eyes on us, I wanted to save myself time and energy by doing it immediately. That is now! As for the moment, I knew all along. I just waited for the right time.
woman vs survivor. Neikita: Aside from the visual changes, what is the essence of this rebrand. What does rebranded ok, honey encompass? Mercy: Womanhood. Femininity. Girlhood. Oh, and luxury without sacrifice. I can recall moments - small moments - years ago when I was wondering why I needed to be so ‘hard’ all the time. There weren’t many moments that I was allowed to showcase my softness or do more than wear pink and ponytails to showcase my femininity. And it was about three years ago when I suffered from heartache at the realization that I desired softness, a little at least. Anything more than what I possessed. I wanted to be softer - physically and mentally. I wanted to be a woman, feel like a woman, dress like a woman, talk like a woman, think like a woman, and just be a woman. I was taught to survive, not to be a girl - a real girl. The survivor that I was taught to be is the reason I’m where I am today, and I’m thankful… but still. I wanted to be a woman. Paying bills, bearing children, and having a career didn’t make me a woman. They made me an adult, but that wasn’t enough. And, through my journey to discover more I stumbled upon the rebrand of Ok, honey., my body care line that has taught me more in two months than I ever expected. As well, I’m all about luxury. A luxurious life is one that I think everyone should have, which is why I’m implementing it in the brand. I refuse to sacrifice luxury for the sake of being natural. Natural is luxurious as it comes, which is why I decided to rebrand ok, honey. I wanted a luxurious brand, minus the chemicals. I wanted my customers to feel good shopping luxury knowing that their skin and hair won’t suffer as a result. Everything about the brand is different, from the processes to the packaging. I spared no expense recreating the ideal feel-good brand and I have no regrets. I did it for the girls. I know this question isn’t about the visual changes, but can we talk about them for a second? Cause, honey! They are part of the essence of the brand and had a lot to do with the womanhood, femininity, girlhood, and luxury that we want to encompass. When deciding on the new jars, bottles, caps, sprayers, etc., I couldn’t make those decisions without thinking about and envisioning how they’d feel in a woman’s hand, look on her bathroom counter or her vanity. That all mattered. I want my Honeybuns to look at my products and feel good, feel high-spirited and high-motherfucking-class. Because, they are.
Neikita: In the beginning, you focused more on the whole family, why was it important for you to shift the focus of ok, honey to women? Mercy: (scratches head) The shift was natural. It wasn’t planned or intentional. It draws me back to the first question. This was another reason I wanted to rebrand. I knew my target audience but I didn’t know exactly what they needed. I wanted to be a wholesome, family brand until I noticed my audience was predominately women - 98% - who desired the same things that I did. It wasn’t until I introduced the Super Booty Collection that I finally got it. My women wanted to restore their confidence whether it had dwindled after childbirth, age, marriage, breakup, divorce, or whatever. They wanted fatter booties, smoother and more eventoned bikini lines (Pussycat Collection). Women wanted to feel good after making sure everyone else around them were good. I feel like we forget ourselves sometimes. Ok, honey.’s products were designed for everyone in the beginning. But, when I carved out a corner for women and created products to force them to spend time with themselves, love on their imperfections, and try to fix only what they felt necessary, I saw the light. Things for my brand went wild. Things changed in a major way. It was then that I found the pain points of my customers and could better serve them. It was then that I knew a rebrand was necessary and couldn’t wait. It was then that I learned that womanhood was a hood that so many around me wanted to be apart of, too. But, here’s a side note. In my opinion, it’s still a family brand in a sense. Because, when the matriarch of the family feels good, she will go to her grave making sure that everyone else feels the same.
Neikita: What factors went into deciding what products stayed and what got the boot? Basically, why aren’t some of our faves coming back?
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“July 13th at 7:15am. ” OFFICIAL RELAUNCH DATE
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Mercy: The rate they left my shelves. My audience’s preferences. If they served my audience and relieved their pain points. It wasn’t hard deciding what stayed and what went. It’s actually simple. Sometimes my favorite products get the boot, but they don’t stay gone forever. It’s all about technique and knowing your audience. Some products I love but have to give the boot - only to have them return weeks later. And guess what? They sell like hotcakes. The difference is always simple. A name change. I have a bar meant to scrub the dead skin and reduce cellulite on your booty. The name is bold. Booty Bar. Really cut and dry. I can hardly keep them in stock. However, if it would have been named Scrub Bar - which is what it does, scrub - then it would probably still be on my shelf. Knowing my audience and what they want (need) has helped tremendously with strategy and choices of names. I have products in the rebrand that didn’t sell well prior. They’ve had upgrades and name changes. Guess what? They’re going to sell the fuck out. I’m confident they will. Neikita: What can we expect from this rebrand? Products, benefits, etc. Mercy: I’m no longer a skincare and haircare brand. We’ve elevated. In addition to skincare and haircare, we’re a feel-good brand. So, if losing weight, removing the acne from your face, long baths, face masks, pretty bottles, daily toning, booty bars, or full-body cellulite reduction makes you feel good then
we’re all for it. We have what you need! That’s what you can expect from Ok, honey. and not at the cost of chemicals. We’re still an all-natural brand and will remain that way. The benefits are listed all over our website, with each product having its own. Moving forward, you can expect us to cater to women, because we don’t get that enough.
Neikita: WHEN CAN WE SPEND OUR MONEY??? Mercy: Ha. July 13th at 7:15am. All of those numbers are significant, including the date. On the 13th of April around 8:30pm, Ok, honey. launched. It will be our 3 month anniversary. The 7:15 in the morning hour comes from those mornings I had to be at school. The first bell sounded at 7:15. During school, I never fathomed I’d be a successful entrepreneur. I was told to go to college if I wanted to make something of myself and be successful. I’ve chosen that time to remind myself that dropping out of college wasn’t my dead end. My success wasn’t defined by anything or anyone but me. At 7:15a, the bell will sound for the first time in over eleven years and it won’t be for homeroom. It will signify the success of Ok, honey. and let everyone else know that it’s in session. There are two other reasons that 7:15 are significant for that I’m unable to share until after the relaunch has happened, but I can’t wait. I’m just happy and I can’t wait to make my Honeybuns happy, too.
the collections.
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[self]love [weight] honey [face]on
“In my opinion, it’s still a family brand in a sense. Because, when the matriarch of the family feels good, she will go to her grave making sure that everyone else feels the same. ” MERCY B CARRUTHERS CREATOR OF OK,HONEY.
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selfcare is thecare. best
best hair growth serum... ever. Growing your hair can be challenging, especially if you’re unsure of how to properly moisturize and manage your moisture. Growth Guru was formulated to help keep your hair moist with amazingly beneficial oils that are filled with riches. Watch as your hair begin to transform in front of your very eyes. Your length checks will never be the same. The benefits of Growth Guru are endless. Growth and moisture in a single bottle.
Options: Growth Guru 2oz - $21.99 Growth Guru 4oz - $29.99 Growth Guru XS 2oz - $24.99
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PHOTO CAPTION:
Mercy B Carruthers
cl ea n
$21.99 Facial cleansers created to cleanse and replenish the skin’s beauty. Our cleansers are natural and made with additives such as lavender and turmeric for added benefirs. Tu Clean 4EVR Yung Lav Ave. The Tea
cl ea n
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we’re normalizing femininity, again. we’re silencing survivor mode for a second.
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$21.99
to n e to n e
Our toners have upgraded! They’re beautiful in our new square bottles and cylinder tops. Just as they are beautiful, they are powerful. Our new favorite is The Tea, which contains matcha that is great with so many skin benefits. The Tea 4EVR YUNG Tu Ton Face On
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matcha is life-altering.
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face first. that’s ok,honey.’s promise, which is why we’ve enchanced our face line.
M
eet our new line of daily/nightly masks. They’re full of goodness that will leave your skin feeling new and leave you feeling beautiful - just as you are. All that’s needed is application and you’re set. Allow it to dry and simply wipe from your face. Our masks have serveral options - the tea, hella black, tu good, and rose glow.
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rose glow $23.99 2oz
tu good $23.99 2oz
the tea $23.99 2oz
hella black $23.99 2oz
you can’t mention an upgrade without mentioning Scalp Stuff in 4oz. 4oz $29.99
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Imagine Scalp Stuff and Growth Guru Extra Strength combined in a shampoo to promote hair growth and scalp health! Well, that’s what Power Poo is. It’s some powerful stuff and I’m in love with it. 4oz $29.99
Super Stakes Naturally scented with peach essentials. “I can remember my mother carrying around a cocoa butter stick in her purse and treating areas of ours that got ashy on the spot. That was my idea for our Super Stakes. I think I nailed it. She loves them.” 1.5oz $15.99
butter, honey. Remember that fullbody cellulite reduced that I promised? Well, it’s here. Meet Buttery Body, our full-body cellulite reducer and body softener. 4oz $27.99
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Butter, honey. We’re in love with our body/skin conditioners. They’re whipped. They’re fluffly. They’re so damn amazing. You can consider your skin issues handled when these are in the mix. Mint + Tea Tu Soft Dusty Rose “I enjoyed making the skin conditioner. I’m not sure if it was the creating or labeling that got me more excited. It didn’t help that I rubbed them all across my arms each time I wasted a little just to confirm what I already knew. It is amazing. 4oz $29.99
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[weight]
honey.
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This natural tummy tucking cream will help you burn calamities even in your sleep. 4oz $29.99
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First Lady 1.70z - $21.99 Liquid Gold 1.7oz - $21.99
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what weight?
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“My mommy tummy and the struggle of finding time to exercise or the audacity to cook right after a long day of work, cleaning, and playing mom be working against me sometime. So, I created the weight collection that helps your burn fat even in your sleep. As I type this message, I’m in my trainer melting away my inches.” Mercy 2oz $26.99
Created to naturally melt the extra fluff from your arms, tighten the skin, and improve its appearance.
“The sun doesn’t play fair. It ravishes my daughter’s skin appearing as early signs of vitiligo. I combat the discoloring of her skin (although still beautiful) with natural sunscreen.” MERCY B CARRUTHERS
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natural sunscreen? yes.
erase the blemishes.
Troubled areas? No problem. Here’s our eraser. It’ll remove it, lighten it, soothe it, and improve it. 10ml $8.99
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“Did I mention we have a scalp scrub that pairs well with Power Poo and Scalp Stuff? It’s powered with eucalyptus, peppermint, and tea tree oil amongst other greatness. And, yes. I use it for my crappy scalp. Works wonders before your shampoo.” Mercy B Carruthers
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Official Product List Scalp Scrub Tucked Tummy Tucked Tummy (Cayenne & Tumeric)4 oz 4ever Yung Toner 4ever Yung Facial Cleanser Scalp Stuff Scalp Stuff Tu Tone Tumeric Toner The Tea Toner The Tea Facial Cleanser Face Off Makeup Remover/ Serum Face Off Makeup Wipes Face On Toner Face Off Facial Wash Melt Mist Tu Clean Facial Cleanser Lav Ave Facial Cleanser Hella Black Body Wash Hella Black Whitening Growth Guru Growth Guru EX Strength Super Stakes Self Love Tu Soft Dusty Rose Arm Candy Power Poo First Lady Liquid Gold Mint Tea Buttery Body Sun Screen The Tea Facial Mask Hella Black Facial Mask Rose Glow Facial Mask Tu Good Facial Mask The Tea Peel Mask Hella Black Peel Mask Tu Soft Peel Mask Oats & Hun Peel Mask Scalp Syrup
$27.99 $29.99 $29.99 $21.99 $21.99 $21.99 $21.99 $21.99 $21.99 $21.99 $23.99 $18.99 $21.99 $21.99 $25.99 $21.99 $21.99 $27.99 $15.99 $21.99 $25.99 $15.99 $23.99 $29.99 $29.99 $26.99 $29.99 $21.99 $21.99 $27.99 $27.99 $24.99 $23.99 $23.99 $23.99 $23.99 $23.99 $23.99 $23.99 $23.99 $18.99
OKHONEYOFFICIAL.COM
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mercy, the creator There are only so many ways I can show my gratitude, but I’m always trying to find new ways. This small business is just as much about you as it is about me. It has been altered to tailor to womanhood, which is a hood that every female should desire to be part of someday. We’re makers of the world. We keep it populated. We literally push babies out of our pussies. The world should be eating out the palms of our hands, but instead it keeps us tired, feeling unloved, hating our bodies, and misunderstanding our feelings for frustration and attitudes. I decided to carve a corner in the craziness for US. Ok. We deserve it. Now, as my new way of giving thanks, I’ll be sharing some amazing businesses with you that I want you to share your wealth with as well as giving you a FREE book. The next page is dedicated to people who are aligned with our launch’s theme. Self-care. Take care of yourself, girl. Mercy
Books are meant to be experienced. They are fully-immersive adventures conveniently packaged between two covers. They are travel-sized sweet escapes that don’t require a suitcase or a day’s worth of cross-country travel. Literally Luxe is dedicated to making your reading time a fully immersive experience. With products that ignite your senses, you can curate the ultimate leisure reading experience without leaving your home. www.literallyluxe.co Serene Glo Butter is an all natural product made at home! Whipped Body Butter infused with carrier oils, peace, love and essential oils. Targeting those who have eczema and battle with dry skin. This glo butter helps maintain moisture and soften the skin. Leaving us all with a GLO to die for. Serene Glo Butter is made for you, for me, for US. Unveiling July, 2020.
Customized Goodies To Fit Your Needs. We Specialize In Rolling Tray Sets, Tees, Tumblers, Wine Glasses, Coffee Mugs, Paper Flowers , & More!! Our Rolling Tray Sets & Letter Keychains Are Currently A Crowd Favorite! Currently On Etsy: https://etsy.me/3ez1sUV
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Handmade Resin coasters, serving trays and vanity tray sets. shyannsantana.resinart@ yahoo.com
Little Miss Innocent’s p*$$y care products and pleasurables (adult toys) cater to helping women embrace their inner goddess while keeping their ‘little misses’ polished, pleasant, and feeling oh, so powerful. Our pleasure playground isn’t set to open until National Orgasm day on July 26! For now, stay up-to-date and follow us on Instagram @littlemissinnocent. co for spicy exclusives. THE PINNACLE OF SEASONED EXPERIENCE ONLY THE BEST INGREDIENTS. With no limit to indulgence, ingredients with an open mind and a sophisticated palate. tsixss.com
Do you suffer from dry, peeling, or chapped lips? This is the bundle for you! shopdanideecollections.com
Self-care ideas:
Books are meant to be experienced. They are fully-immersive adventures conveniently packaged between two covers. They are travel-sized sweet escapes that don’t require a suitcase or a day’s worth of cross-country travel. Literally Luxe is dedicated to making your reading time a fully immersive experience. With products that ignite your senses, you can curate the ultimate leisure reading experience with1. Grab a bath soak from downtimedolls.com to enhance your out leaving your home. bathtime. 2. Read a book (the one linked by Grey Huffington)
www.literallyluxe.co
3. Create a list of 10 things you love about yourself. Serene Glo Butter is an all natural product made at home! 4. Stand in the mirror and name 5 things you like about your Whipped Body Butter infused body. with carrier oils, peace, love and essential oils. Targeting those 5. Journal. who have eczema and battle with dry skin. This glo butter helps 6. Give yourself an extra 5 minutes in the shower. maintain moisture and soften the skin. Leaving us all with a 7. Start saying ‘NO’ without guilt. GLO to die for. Serene Glo Butter is made for you, for me, for US. 8. Do one thing that is selfish every day of your life. Unveiling July, 2020. (selfish - for your benefit and makes you happy) 9. Consider a spa day. 10. Get your hair done.
Customized Goodies To Fit Your Needs.
We Specialize In Rolling Tray Sets, Tees, Tumblers, Wine Glasses, Coffee Mugs, Paper 12. Listen to yourself, silence everyone else. Flowers , & More!! Our Rolling 13. Write your goals for the next 3 months and do one thing that Tray Sets & Letter Keychains Are Currently A Crowd Favorcontributes to them every day. ite! 14. Buy new perfume. Currently On Etsy: https://etsy.me/3ez1sUV 15. Have sex. 11. Buy yourself a new outfit.
16. Spend time alone.
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To be un-broken, that was Solar’s only goal. By the time she made it to the end of the bottle she planned to purchase, she was hoping she’d have consumed enough of the throat-numbing liquid to fill the cracks and crevices that had been shattered and created by her ex-lover. Hunter. A white-collar brother who had promised her a world that even he’d never belong in. A string of bad luck and a quick turn of events leads Solar into foreign territory where she’s fancied by the addictive and superficially gorgeous Nahzir Benning. After long, Solar realizes liquor may not be as beneficial as Mr. Benning.
download your copy here. https://www.dropbox.com/s/jg62mgch9w6ls1h/UnbreakMe-Print.pdf?dl=0
While a bottle is easy to buy, she faces a challenge with the man she’s chosen toResin pursue. Solar quickly come Handmade coasters, to terms with the fact that convincing Nahzir that she’s worth his energy and his time will possibly be the serving trays and vanity most difficult task she’s ever faced. tray sets. shyannsantana.resinart@ yahoo.com
Do you suffer from dry, peeling, or chapped lips? This is the bundle for you! shopdanideecollections.com
Little Miss Innocent’s p*$$y care products and pleasurables (adult toys) cater to helping women embrace their inner goddess while keeping their ‘little misses’ polished, pleasant, and feeling oh, so powerful. Our pleasure playground isn’t set to open until National Orgasm day on July 26! For now, stay up-to-date and follow us on Instagram @littlemissinnocent. co for spicy exclusives. THE PINNACLE OF SEASONED EXPERIENCE ONLY THE BEST INGREDIENTS. With no limit to indulgence, ingredients with an open mind and a sophisticated palate. tsixss.com