Brandbook Guidelines Branding Style
introduction CloudCoCo which in essence is a business to help organisations migrate to and intelligently manage their public cloud solutions The main public cloud providers will be AWS, Microsoft Azure, Google, Oracle Cloud and Alibaba Cloud. The business portfolio will have three distinct product silos
Cloud Solutions with a human touch
Cloud - AWS, Microsoft Azure, Google and private cloud environments Connectivity - Wide Area Networks and secure public sector connectivity (HSCN, PSN etc) Collaboration - Hosted IP Telephony, Unified communications such as Skype for business
01 02
logo identity & usage
logo final version The final logo is developing from a lot of concept, from cloud as a symbol before with full of colourfull to reveal the vision. Fast moving, Colourful, Modern, Ecosystem are the integral part of logo concept. But in the end here’s the final logo version with bright colour and simple to reveal the company vision.
Logo and branding to be colourful and modern and as a large part of the business will be the organisations ecosystem of partners and people who like the concepts of ecosystems and polygonal visuals to highlight the concept of combinatorial innovation. Ideas for the visual style: Modern, colourful, clean and aligned to AWS, Google, Oracle and Microsoft Public cloud Key style highlight is innovative, modern, colourful and intelligent designs.
03 04
sizing
logo variations
size due to media purpose
Logo originally would have with black background but would be flexible on white background too. below are the example of logo variations depend on the media purpose.
05 06
primary brand colors
Violet Red
PANTONE: Neutral Black C
FOR WEB USE R: 34 G: 32 Blue: 34 FOR PRINTING USE C: 00 M: 00 Y: 00 K: 100
PANTONE: 425 C
The primary colors for the cloudcoco is below
Dark Grey
Violet Red
Dark Teal
07 08
FOR WEB USE R: 84 G: 87 Blue: 90 FOR PRINTING USE C: 67 M: 56 Y: 51 K: 29
PANTONE: 219 C
FOR WEB USE R: 233 G: 9 Blue: 138 FOR PRINTING USE C: 01 M: 93 Y: 00 K: 00
PANTONE: 7477 C
FOR WEB USE R: 35 G: 85 Blue: 100 FOR PRINTING USE C: 85 M: 59 Y: 46 K: 32
hierachy
typography
One of the most important aspects of communicating with type is to establish a strong typographic hierarchy. This refers to presenting the content in a way that visually conveys where to look, and in what sequence. The styling and placement of all elements – both type and images – should guide the viewer through the content in order of importance.
Typography is, quite simply, the art and technique of arranging type. It’s central to the skills of a designer and is about much more than making the words legible. Your choice of typeface and how you make it work with your layout, grid, colour scheme, design theme and so on will make the difference between a good, bad and great design.
PRIMARY FONT
ELEMENT SUPPORTING FONT
NEXA BOLD
Century Gothic
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
SECONDARY FONT
ELEMENT SUPPORTING FONT 2
TEXTA HEAVY
MONTSERRAT
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
Font Size 40 Pt
Heading ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™® Font Size 12 Pt Content
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
09 10
business card
Branding items
Business card with 2 side with laminating doff and spot uv for logo and name.
Branding isn’t just a logo or slogan. It’s a force with some specific jobs to do. Branding is a company’s way of life that has a greater purpose than being just the “visual face” of an organization. When practiced to its full vision, branding performs four specific core functions: 1. To differentiate your organization from those in your field 2. To show the authenticity of your product or service 3. To reinforce the values that your company places at the forefront of each action 4. To unify each department within your organization. Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service. Well, let’s take look in cloudcoco branding items.
11 12
letter head
envelope
Letterhead A4 size
Envelopes
13 14
promotional materials
printed mug Mug with 2 design
It is well known that most people give to their customers and to their employees promotional products. Usually, these items are given as a symbol of an organization membership, being offered at promotional events. Promotional items represent a nice surprise for those who receive them and they are meant to consolidate the relationship between the giver and the receiver. Usually, promotional products are used in marketing for a variety of purposes: to thank customers for patronage, to introduce new services, products or facilities, to reinforce the established services and to generate sales leads. These are the most frequent purposes for which companies offer promotional products. However, these promotional items can also be used by different organizations which desire to motivate their employees or to gain new members. Regardless the purpose for which they are used, it is a fact that these products make a difference, as long as people know when and to whom to offer them. Most promotional products are used in order to expand advertising exposure, to create awareness, to build customer loyalty, to improve the performance of the employees, to build show traffic and to boost direct mail response. It has been proven that persons who receive a promotional item can remember the advertiser even after six months after they were given the item. Furthermore, promotional products increase considerably the direct mail response mail rate, also improving the traffic for the products of a certain exhibitor.
15 16
t-shirt
t-shirt
front side
back side
17 18
outdoor signboard
flashdisk pen
19 20
paperbag
cap
20 21
Wallpaper wallpaper for pc and smartphone
22 23
car branding
cd
22 23
clock
compliment card
24 25
social media
flyer
26 27
folder & invoice
id card
28 29
powerpoint presentation
Stand display
30 31
Trifold brochure
32 33
Company profile
34 35
website design
36 37
Contact Information 1 Aire Street, Leeds, LS1 4PR Tell: +44 (0)7533 355834 E-mail: mark@cloudcoco.co.uk www.cloudcoco.co.uk