Brand guidelines cloudcoco

Brandbook Guidelines Branding Style

introduction CloudCoCo which in essence is a business to help organisations migrate to and intelligently manage their public cloud solutions The main public cloud providers will be AWS, Microsoft Azure, Google, Oracle Cloud and Alibaba Cloud. The business portfolio will have three distinct product silos

Cloud Solutions with a human touch

Cloud - AWS, Microsoft Azure, Google and private cloud environments Connectivity - Wide Area Networks and secure public sector connectivity (HSCN, PSN etc) Collaboration - Hosted IP Telephony, Unified communications such as Skype for business

01 02

logo identity & usage

logo final version The final logo is developing from a lot of concept, from cloud as a symbol before with full of colourfull to reveal the vision. Fast moving, Colourful, Modern, Ecosystem are the integral part of logo concept.

But in the end here’s the final logo version with bright colour and simple to reveal the company vision.

Logo and branding to be colourful and modern and as a large part of the business will be the organisations ecosystem of partners and people who like the concepts of ecosystems and polygonal visuals to highlight the concept of combinatorial innovation.

Ideas for the visual style: Modern, colourful, clean and aligned to AWS, Google, Oracle and Microsoft Public cloud Key style highlight is innovative, modern, colourful and intelligent designs.

03 04

sizing

logo variations

size due to media purpose

Logo originally would have with black background but would be flexible on white background too. below are the example of logo variations depend on the media purpose.

05 06

primary brand colors

Violet Red

PANTONE: Neutral Black C

FOR WEB USE R: 34 G: 32 Blue: 34 FOR PRINTING USE C: 00 M: 00 Y: 00 K: 100

PANTONE: 425 C

The primary colors for the cloudcoco is below

Dark Grey

Violet Red

Dark Teal

07 08

FOR WEB USE R: 84 G: 87 Blue: 90 FOR PRINTING USE C: 67 M: 56 Y: 51 K: 29

PANTONE: 219 C

FOR WEB USE R: 233 G: 9 Blue: 138 FOR PRINTING USE C: 01 M: 93 Y: 00 K: 00

PANTONE: 7477 C

FOR WEB USE R: 35 G: 85 Blue: 100 FOR PRINTING USE C: 85 M: 59 Y: 46 K: 32

hierachy

typography

One of the most important aspects of communicating with type is to establish a strong typographic hierarchy. This refers to presenting the content in a way that visually conveys where to look, and in what sequence. The styling and placement of all elements – both type and images – should guide the viewer through the content in order of importance.

Typography is, quite simply, the art and technique of arranging type. It’s central to the skills of a designer and is about much more than making the words legible. Your choice of typeface and how you make it work with your layout, grid, colour scheme, design theme and so on will make the difference between a good, bad and great design.

PRIMARY FONT

ELEMENT SUPPORTING FONT

NEXA BOLD

Century Gothic

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

SECONDARY FONT

ELEMENT SUPPORTING FONT 2

TEXTA HEAVY

MONTSERRAT

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

Font Size 40 Pt

Heading ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™® Font Size 12 Pt Content

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

09 10

business card

Branding items

Business card with 2 side with laminating doff and spot uv for logo and name.

Branding isn’t just a logo or slogan. It’s a force with some specific jobs to do.

Branding is a company’s way of life that has a greater purpose than being just the “visual face” of an organization.

When practiced to its full vision, branding performs four specific core functions: 1. To differentiate your organization from those in your field 2. To show the authenticity of your product or service 3. To reinforce the values that your company places at the forefront of each action 4. To unify each department within your organization.

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service. Well, let’s take look in cloudcoco branding items.

11 12

letter head

envelope

Letterhead A4 size

Envelopes

13 14

promotional materials

printed mug Mug with 2 design

It is well known that most people give to their customers and to their employees promotional products.

Usually, these items are given as a symbol of an organization membership, being offered at promotional events. Promotional items represent a nice surprise for those who receive them and they are meant to consolidate the relationship between the giver and the receiver.

Usually, promotional products are used in marketing for a variety of purposes: to thank customers for patronage, to introduce new services, products or facilities, to reinforce the established services and to generate sales leads. These are the most frequent purposes for which companies offer promotional products.

However, these promotional items can also be used by different organizations which desire to motivate their employees or to gain new members. Regardless the purpose for which they are used, it is a fact that these products make a difference, as long as people know when and to whom to offer them.

Most promotional products are used in order to expand advertising exposure, to create awareness, to build customer loyalty, to improve the performance of the employees, to build show traffic and to boost direct mail response. It has been proven that persons who receive a promotional item can remember the advertiser even after six months after they were given the item. Furthermore, promotional products increase considerably the direct mail response mail rate, also improving the traffic for the products of a certain exhibitor.

15 16

t-shirt

t-shirt

front side

back side

17 18

outdoor signboard

flashdisk pen

19 20

paperbag

cap

20 21

Wallpaper wallpaper for pc and smartphone

22 23

car branding

cd

22 23

clock

compliment card

24 25

social media

flyer

26 27

folder & invoice

id card

28 29

powerpoint presentation

Stand display

30 31

Trifold brochure

32 33

Company profile

34 35

website design

36 37

Contact Information 1 Aire Street, Leeds, LS1 4PR Tell: +44 (0)7533 355834 E-mail: mark@cloudcoco.co.uk www.cloudcoco.co.uk